Embracing social media to enhance your employer brand
PPMA Seminar 2016 - The Social Workplace: Connecting and Engaging for Results
Jan 22, 2018
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Embracing social media
to enhance your
employer brand
The only thing worse than
being talked about, is not
being talked about.
Oscar Wilde, Social Media Expert
Context
• Recruitment back on agenda
• Transactional – not strategic activity
• Vacancy-focus
• Most candidates visible now
Measurement & tracking
• Social media is all about people having conversations, and
sharing a variety of “stuff”
• It’s about how people engage, communicate, participate
and share online
So what is social media?
• Video – showing life at your organisation
• Take your business outside...
• Organisational/CEO/Snr Stakeholder blog
• Educate your employees to be online advocates
• Improve your careers pages
Top 5 reasons to use social media
to boost your employer brand
“An employer brand cannot be created.
It can only be revealed.
Tell the story of your culture as it exists.”
Bryan Clancy, Employer Branding expert
Managing Your Employer Brand on Glassdoor
PPMA
Lauren Wright
Director, Glassdoor EMEA
agenda
today’s candidates and their decision making process
your employer brand on Glassdoor
what job seekers want to learn
Q&A
Job seekers use on average
before applying for a job Inavero, 2015
Consumers visit at least
before making a purchase Retailing Today, 2013
Innovation and the Earned Brand, Edelman, 2015
agenda
today’s candidates and their decision making process
your employer brand on Glassdoor
what job seekers want to learn
Q&A
– Jeff Bezos, Founder and CEO, Amazon.com
“ Your brand is what other
people say about you when
you’re not in the room.
Would current
employees
recommend your
organization to
a friend?
What are
job seekers
saying about
you on social?
What is
your company
rating on
Glassdoor?
Source: Allegis Group Services Study, August 2012 (1,010 US Workers)
Glassdoor Internal Data, January 2016; Google Analytics, Average Q3 ‘15
190+ countries and approx. 30M monthly UUs
73%
Education Gender Age
of Glassdoor users
are Milennials (18-34) 43%
of Glassdoor users
are between 35-55
Quantcast, June 2016
of Glassdoor users
are university
educated
50%
50%
37%
visitors per month
2.5 MILLION
companies
25,000+
growth 50% YoY
of content per day
1,000 PIECES
agenda
today’s candidates and their decision making process
your employer brand on Glassdoor
what job seekers want to learn
Q&A
Top 5 Things Job Seekers Want to Learn
Source: Glassdoor User Survey, 2014
What Makes the Company an Attractive Place to Work
Compensation Packages
Benefit Packages
Company Mission, Vision and Values
Basic Company Info (location, # of employees, etc.)
1
2
3
4
5
Glassdoor Site Survey, January 2016
Glassdoor Site Survey, January 2016
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