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e rc e o
Innovation
You Cant Shrink Your Way To Gratness
-TOM PETERS
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DISTANCE IS DEAD
DESTRUCTION IS COOL
YOU CANT LIVE WITHOUT ANERASER
WE ARE ALL
MICHAELANGELIOS
WELCOME TO THE
WHITE-COLLAR
REVOLUTION
ALL VALUE COMES FROM
THE PROFESSIONAL SERVICES
THE INTERMEDIARY IS DOOMED
THE SYSTEM IS THESOLUTION
CREATE WAVES OF LUST
TOMY HLFIGER KNOWS
BECOME A CONNOISSEUR
OF TALENT
TS A WOMANS WORLD
LITTLE THINGS ARE THE
ONLY THINGS
LOVE ALL, SERVE ALL
WERE HERE TO LIVE
LIFE OUT LOUD
THE
CIRCLEOF
INNOVATIO
N
"THE CIRCLE OF INNOVATION -
TOM PETERS"
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DISTANCE IS DEAD
Communication Technology has reshapedthe business world.
We are all next door neighbours.
Consumers and businesses now have accesto very best products from many differentcountries.
Costs to reach target market has
dramatically reduced due to several optionslike online community, forums etc.
Businesses can reach a broader base of
potential clients "THE CIRCLE OF INNOVATION -TOM PETERS"4
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DISTANCE IS DEAD
(Contd..)Earlier businesses had a shotgunapproach, today they have adoptedsnipers rifle approach.
Death of distance has marked the birthof competition. Due to this competitionthe distance between reaching the topand being there has greatly reduced.
To remain at the top constantimprovement in pursuit of perfection isadmirable
"THE CIRCLE OF INNOVATION -
TOM PETERS"
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DESTRUCTION IS COOL
Decentralization to induce innovation.Delegate decision-making authority down tolower levels in organisation.
However, though decentralized products andservices of most of such businesses lackdistinctive character.
It works only for brand images where theycarry a wholesome image rather thanreflecting the individuaity.
"THE CIRCLE OF INNOVATION -
TOM PETERS"
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DESTRUCTION IS COOL(Contd..)
To innovate, you need to be in arelentless pursuit ofinefficiency.Because doing the newmeans screwing around trying stuffand messing it up again and again.
Its generally much easier to kill anorganisation than to change itsubstantially.
"THE CIRCLE OF INNOVATION -
TOM PETERS"
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YOU CANT LIVE WITHOUTAN ERASER
The problem is never how to get new,innovative thoughts into your mind,but how to get old ones out.
And this forgetting is tough for asuccessful business, specially onewatched by anybody and everybodythe world over.
"THE CIRCLE OF INNOVATION -
TOM PETERS"
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YOU CANT LIVEWITHOUT AN ERASER
(Contd)Every company must have three equalco-presidents.
This will amend two problems:
- No one can effectively encompass
all three of these mindsets.-In most organisations, preserving
gets very top billing, with creation (a
distant) second and destruction off-"THE CIRCLE OF INNOVATION -TOM PETERS" 9
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WE ARE ALLMICHAELANGELIOSBusinessing Turn every job into abusiness, every worker into a businessperson, a business unit of one.
Each of the employees must be abusiness person not merelyempowered jobholders
The bottom line on this every-person-aMichelangelo approach is AwesomeCustomer Service
"THE CIRCLE OF INNOVATION -
TOM PETERS"
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WELCOME TO THEWHITE-COLLAR REVOLUTION
With new technologies in hand and theglobe shrinking, our full attention isaimed at white collar revolution.
If you cant say why you actually makeyour company a better place, you areout.
Authority is simply a state of mind.
All you need is Responsibility and Self-Motivation
"THE CIRCLE OF INNOVATION -
TOM PETERS"
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WELCOME TO THE WHITE-COLLAR REVOLUTION
(Contd..)
In this revolution, you need to beDistinctive, Client-service obsessed,Network extraordinaire and Think Brandand Think You.
"THE CIRCLE OF INNOVATION -
TOM PETERS"
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ALL VALUES COMES FROMTHE PROFESSIONAL
SERVICESAll values come from professional services
All in professional servicesThe 5 ps
Projectization
Professionalization
Provocation
Partnership "THE CIRCLE OF INNOVATION -TOM PETERS" 13
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THE INTERMEDIARY IS
DOOMEDWHAT IS AN ORGANIZATION NOW?
Frictionless orgs/ ineractionrevolution
Empowerment ( coustomers )
managing virtual organization
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TOM PETERS"
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THE Big idea
BIG IDEA: todays hot= tomorrowscopycat target
Theres wow..and then theres WOW!
ENEMY NO. 1: when we do it rightitsstill pretty ordinary
The blight of commoditization hits thequality movement
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TOM PETERS"
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BRANDING
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BRANDING
Stand( brand ) out from the crowd
Branding means nothing more ( and nothing less ) than creating adistinct personality..and telling the world about itby hook or bycrook
BIG IDEA : innovation= branding mania
START BRANDING .ON DAY ONE
Love your brand . Live your brand
"THE CIRCLE OF INNOVATION -
TOM PETERS"
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BECOME A CONNOISSEUROF TALENT
Dare
Diversity
Multip
le
Attitude
>Skills
ExperienceStinks
"THE CIRCLE OF INNOVATION -
TOM PETERS"
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Circle ofInnovation
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ITS A WOMANSWORLDWomen are smarter than men.
Women are better managers than men.
Women rule:Men and women dont buyfor the same reasons. He simply wants
the transaction to take place. Shesinterested in creating relationship!
"THE CIRCLE OF INNOVATION -
TOM PETERS"
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Where
Healthcare
Financial services
AutomobilesHomes and home furnishings
Computers and software
Telecommunications
Sport and recreation
Business services "THE CIRCLE OF INNOVATION -TOM PETERS" 20
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LITTLE THINGS ARETHE ONLY THINGSDesign is E-V-E-R-Y-T-H-I-N-G
Fifteen years ago, companiescompeted on price. Today itsquality. Tomorrow its design.
_____ RobertHayes
Harvard BusinessSchool
Great design leads your customers."THE CIRCLE OF INNOVATION -
TOM PETERS"
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LOVE ALL, SERVE ALL
Love All, Serve All.
___ CREDO, Hard RockCaf
Great services is the greatest
innovation!
How to win with services??"THE CIRCLE OF INNOVATION -
TOM PETERS"
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