PPC training week 4

Page 1 <img data-url='document/ppc-training-week-4.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: PPC training week 4' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54c1c7d74a7959e2528b4576/html5/thumbnails/1.jpg' width='140' height='200' /> PAY PER CLICK ADVERTISING

By Niall McKeowntwitter@niallmckeown

Page 2 <img data-url='document/ppc-training-week-4.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: PPC training week 4' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54c1c7d74a7959e2528b4576/html5/thumbnails/2.jpg' width='140' height='200' /> Adsense

Page 3 <img data-url='document/ppc-training-week-4.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: PPC training week 4' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54c1c7d74a7959e2528b4576/html5/thumbnails/3.jpg' width='140' height='200' /> Adwords

Page 4 <img data-url='document/ppc-training-week-4.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: PPC training week 4' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54c1c7d74a7959e2528b4576/html5/thumbnails/4.jpg' width='140' height='200' /> Campaigns

Page 5 <img data-url='document/ppc-training-week-4.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: PPC training week 4' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54c1c7d74a7959e2528b4576/html5/thumbnails/5.jpg' width='140' height='200' /> Campaigns >>Ad Groups

Page 6 <img data-url='document/ppc-training-week-4.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: PPC training week 4' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54c1c7d74a7959e2528b4576/html5/thumbnails/6.jpg' width='140' height='200' /> Campaigns >> Ad Groups >> Ads

Page 7 <img data-url='document/ppc-training-week-4.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: PPC training week 4' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54c1c7d74a7959e2528b4576/html5/thumbnails/7.jpg' width='140' height='200' /> KEYWORD & GEO-TARGETING

Create a Campaign

Page 8 <img data-url='document/ppc-training-week-4.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: PPC training week 4' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54c1c7d74a7959e2528b4576/html5/thumbnails/8.jpg' width='140' height='200' /> Geo Targeting

Page 9 <img data-url='document/ppc-training-week-4.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: PPC training week 4' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54c1c7d74a7959e2528b4576/html5/thumbnails/9.jpg' width='140' height='200' /> Targeting by County

Page 10 <img data-url='document/ppc-training-week-4.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: PPC training week 4' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54c1c7d74a7959e2528b4576/html5/thumbnails/10.jpg' width='140' height='200' /> Targeting by Region

Page 11 <img data-url='document/ppc-training-week-4.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: PPC training week 4' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54c1c7d74a7959e2528b4576/html5/thumbnails/11.jpg' width='140' height='200' /> Locations and Language

Page 12 <img data-url='document/ppc-training-week-4.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: PPC training week 4' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54c1c7d74a7959e2528b4576/html5/thumbnails/12.jpg' width='140' height='200' /> Search and Display

Page 13 <img data-url='document/ppc-training-week-4.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: PPC training week 4' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54c1c7d74a7959e2528b4576/html5/thumbnails/13.jpg' width='140' height='200' /> Page 14 <img data-url='document/ppc-training-week-4.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: PPC training week 4' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54c1c7d74a7959e2528b4576/html5/thumbnails/14.jpg' width='140' height='200' /> Page 15 <img data-url='document/ppc-training-week-4.html?page=15' data-page='15' class='cut-thumb lazyload' alt='Page 15: PPC training week 4' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54c1c7d74a7959e2528b4576/html5/thumbnails/15.jpg' width='140' height='200' /> Page 16 <img data-url='document/ppc-training-week-4.html?page=16' data-page='16' class='cut-thumb lazyload' alt='Page 16: PPC training week 4' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54c1c7d74a7959e2528b4576/html5/thumbnails/16.jpg' width='140' height='200' /> Demographic Adsense Only

Page 17 <img data-url='document/ppc-training-week-4.html?page=17' data-page='17' class='cut-thumb lazyload' alt='Page 17: PPC training week 4' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54c1c7d74a7959e2528b4576/html5/thumbnails/17.jpg' width='140' height='200' /> Creating Text Ad

Page 18 <img data-url='document/ppc-training-week-4.html?page=18' data-page='18' class='cut-thumb lazyload' alt='Page 18: PPC training week 4' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54c1c7d74a7959e2528b4576/html5/thumbnails/18.jpg' width='140' height='200' /> Creating Text Ad

Page 19 <img data-url='document/ppc-training-week-4.html?page=19' data-page='19' class='cut-thumb lazyload' alt='Page 19: PPC training week 4' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54c1c7d74a7959e2528b4576/html5/thumbnails/19.jpg' width='140' height='200' /> Now we are live

Page 20 <img data-url='document/ppc-training-week-4.html?page=20' data-page='20' class='cut-thumb lazyload' alt='Page 20: PPC training week 4' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54c1c7d74a7959e2528b4576/html5/thumbnails/20.jpg' width='140' height='200' /> Linking with Analytics

Page 21 <img data-url='document/ppc-training-week-4.html?page=21' data-page='21' class='cut-thumb lazyload' alt='Page 21: PPC training week 4' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54c1c7d74a7959e2528b4576/html5/thumbnails/21.jpg' width='140' height='200' /> Tracking Adwords Conversions

Page 22 <img data-url='document/ppc-training-week-4.html?page=22' data-page='22' class='cut-thumb lazyload' alt='Page 22: PPC training week 4' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54c1c7d74a7959e2528b4576/html5/thumbnails/22.jpg' width='140' height='200' /> Cost per Conversions etc

PPC training week 4

Business

text ad

campaigns ad groups

campaignkeyword geotargeting

tracking adwords conversions

demographic adsense

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