PPC Training Institute Delhi - Edison Info Systems

PPC Training in Delhi

What is PPC Advertising?

Also known as search engine marketing, pay-per-click is what you observe on the top and the right side of the SERPs (Search Engine Result Pages). Basically, these ads display when a specific keyword is typed for the query.

Difference between Paid and Organic Ads

How PPC advertising works?

Advertiser visit the search engine’s PPC login page.Advertisers create ads to show and list out the

keywords they want to rank. Advertisers sets how much they want to spend each

day and how much they want to invest every time when an ad is clicked.

Search Engine shows the ads when relevant searches that match the advertiser’s keywords are shown.

How to Pick Keywords

• Start with a single product or service that you want to advertise.

• Search the keywords mainly used to search the particular item, you can take help of the free tool that give you keywords uses by Geo, Age, etc.

• From there you can choose the keywords and prepare a list of keywords that are similar to your chosen keywords.

Example of Keywords List

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Tools to Generate Keywords

• Top search engines have their own keyword generator tools (Google, Yahoo, Bing, and MSN).

Example: Search suggestGoogle’s Wonder Wheels, Trends and Insights for

SearchWord tracker's for Negative Keywords Tool.

Keyword Match TypesBroad, Phase, Exact and Negative

PPC Account Structure

Cardinal PPC Laws

• Set a budget: Give extra attention while setting the budget. • Identify your location: You can pick exactly who to show

your ads.• Emphasize your localness: Include your city/location in

your ads.• Have the keywords in the title: If your ad title matches

the search query, it will be much more visible.• Consider the landing page carefully: If you are

advertising a product or a service, link directly to that page in your website.

Ads Example

Edison Info SystemsCosmos Business Hub, LG-1, Plot No- 586/1,

Vaishali, GhaziabadLandmark- Next to Pushpanjali Crosslay HospitalContact No- 8826369341, +91- 9717727864Email : [email protected] : www.edisoninfosystems.com