Pay-Per-Click in Runet
Dec 15, 2014
Pay-Per-Click in Runet
68%
2,5%
28%2%
Contextual advertising market in Russia
Others
Yandex Direct:
Google AdWords:
Favicon Sitelinks
Link to company adress/phone page
Banner ad on Yandex SERP
Keywords Impressions CTR, % CPC, $
used cars Poland 11 9,09 3,63
tile for bathroom Poland 577 18,54 2,87
hotels in Warsaw 465 4,95 2,03
Poland holiday prices 63 6,35 1,53
tile Opoczno 688 13,66 0,93
products from Poland 90 3,33 0,82
parts of Poland 227 3,96 0,77
toilet bolws cersanit 2004 11,48 0,60
Krakow tours 258 13,57 0,47
clothes from Poland 2082 16,38 0,16
Yandex.Direct CPC
Most expansive niches on Yandex.Direct:
BuildingFinance
Real EstateTourism
CarsExchange (Forex)
Direct Commander
http://direct.yandex.ru/commander/
30 millon users weekly 1,2 billion impressions daily
Min. campain value $5 (+VAT)
Min. CPC $0,03 (+VAT)
Begun.ru features:
• Contextual advertisement in search engines, • Advertising on the most popular Runet resources,• Contextual banners with RTB on Rambler.ru and other
thematic sites,• Social network Vkontakte.ru,• Mobile ads,• Ads on one of the oldest price-comparison service
Price.ru
market.yandex.ru torg.mail.ru
retail.adlabs.rumixmarket.biz
Yandex Market
www.vk.com
• More than 210 million registered users• 47 000 000 hosts daily, it’s 70% of all Russian internet users• 67% of users live in Russia• 25% of Russian users live in Moscow, 11% — in Saint Petersburg• More than 60% are 25+ years old
Recommended CPC for some subjects:
Tours to Europe18.95 – 30 rubles
Clothes from Europe16.51 – 29.71 rubles
Spare parts from Europe:15.54 – 30.95 rubles
Konstantin Kaninwww.pozycjonowanie.ru