PPC Budgets: Pass Go into 2018 and Collect Optimal ROI

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PPC Budgets:

Pass Go into 2018 and

Collect Optimal ROI

HOSTED BY:

Presenters

• Jon Davis

– CEO of Shape

– @jdavis23

– www.linkedin.com/in/jondavis23

• Jeff Baum– Director of Services at Hanapin Marketing

– PPC Hero Blogger

– @jeffbaum71

– Run the world’s most popular PPC blog

and conference.

– We manage and optimize global paid

search, paid social, and display programs.

– Within 12 months, brands can expect a

250% increase in their growth trajectory.

Who is Hanapin?

Our Clients

● PPC budget management software

designed to help digital marketers automate

manual budgeting workflows

● Our Mission: Provide agencies with powerful

tools to control PPC spend so marketers have

more time to focus on high-impact

optimizations.

● Integrated with Google AdWords, Bing

AdCenter, Facebook Ads, and LinkedIn Ads

● Manage one client free

● Find us at Shape.ioHeadquartered in Bend, Oregon since 2015

Who is Shape?

Join the Conversation

Include the hashtag #thinkppc in your Twitter tweets.

Or use the webinar question box to send us questions.

Live Poll Question #1

How long have you been in PPC?

#thinkppc

A. Less than 3 years

B. 3-5 years

C. 5-10 years

D. 10-15 years

E. 15+

Budgeting &

Strategy. A

Perfect Fit.

Budgeting: The Big Concept

Budgets: Establishing Program Goals

Budgets: Establishing Priorities

Budgeting: Account Strategy

Budgets: Making Strategy Operational

● Assess Situation

● Create Policy

● Action Plan

● Funding

Budgetings Place Within Overall Strategy

Building Budgets

The Budget Building Process

● Performance

● Competitive Advantage

● Seasonality

● Attribution

● Allocation: PPC & Cross Channel

My Budget Allocation Philosophy

Budget Strategy & Projections

Budget Strategy & Projections

Budgets in Action: Predict & Adjust

Budgeting

Tactics

Budgeting Tactics: Ad Scheduling

Budgeting Tactics: Micro Geo Targeting

Budgeting Tactics: Product Prioritization

Budgeting Tactics: Pulse vs. Evergreen

● Evergreen Campaigns: “Always On”. Tried &

True campaigns & channels.

● Pulse Campaigns: Run for specific purposes

such as seasonal campaigns, special promos,

etc.

Offers!

A. I’d like Shape’s offer to manage a client for free

B. I’d like to stay up-to-date on Hanapin’s all-PPC

conference, Hero Conf.

C. I’d like both!

D. No, thanks.

Live Q&A Time!

Thank you for attending our webinar!

#thinkppc

Contact Hanapin Directly: [email protected]

Contact Shape Directly: [email protected] Marketing | The PPC Agency of Experts Behind PPC Hero and Hero Conf