Agenda
Overview of PPC
Google Advertising
Insights and Numbers
Opportunities and Career in
PPC
Overview of PPC
What is PPC Advertising
• Pay per click (PPC) (also called cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked.
• PPC is:
• Form of direct response marketing
• Pay only when click link
• Create Simple, Effective Ads and display them
Different PPC Advertising Mediums
Google Advertising
Covers 90%+ of the Indian Internet Audience
source: Comscore; Netmarketshare (Search Engine Market Share); Search brand impact study
Google PPC Ads has highest reach
Advertising on Google Network
• Google Search Network
• Google Display Network
Google Search Results
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Search Query: ‘flowers’
Google Search Results
Google AdWords Ads
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AdWords Ads
Google Ads on Google Display Network
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Reaches millions of users as they read content online
Google scans a page, interprets its content and serves relevant
ads
Recipe for Roasted Garlic Pasta Sauce
Relevant ads Targeted in real-time
Google Remarketing
Insights & Numbers
Reach of Google Ad Network
Total Advertising Spends in India Across Online Mediums
source: imai.inThe total spend is expected to be INR 4,391 Crores by March 2013.
Google PPC Ads – Industry wise Spends
Opportunities and Career with PPC
Opportunities with PPC
Full Time Job in Online Advertising Industry
Business in Online Advertising
Outsourcing Projects
Freelancing Projects
PPC Career Path 3: The Mid To Large Sized Direct Advertiser
Pay Per Click Career Path 2: The Start-up
PPC Career Path 1: The Agency Route
Career Path with PPC Advertising
Roles that can be taken in IndustryCampaign Management / Optimization
Client Servicing
Sales – Concept Selling
Campaign Analyst
PPC Trainer
With Google AdWords you can do….Search Advertising Campaigns
Display Advertising Campaigns
Video Advertising Campaigns
Mobile Advertising Campaigns
Remarketing Campaigns