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1. PPA Tech Talk Apple News What do we know about Apple News so
far, and what does it mean for publishers?
#TechTalks@pagelizard
2. Agenda #TechTalks@pagelizard Run the Apple video State known
facts Consider some issues these facts & rumours might bring
Look at wider media stream developments Collate questions that
remain unanswered Explore follow-up process
3. #TechTalks@pagelizard Apple News app
4. The News app #TechTalks@pagelizard Pre installed on all iOS
9 devices English only at launch - USA - UK - Aus Brings together
news, magazines and blog articles Anybody can publish - with Apple
approval Free distribution of content RSS feed at start Apple news
format later for styled adaptive content Ads through RSS or iAD
Content available to all News users
5. Were working on bringing you a brand new format you can use
to create signature content for News. With Apple News Format, youll
be able to create beautifully crafted layouts with custom
typography, rich photo galleries, videos, and animations. Author
once and News will optimize your content for all iOS devices.
6. Consumer experience #TechTalks@pagelizard Choose publisher
channels and/or topics For you view based on choices Additional
content based on Apple algorithms Explore option with millions of
topics Toolbar sharing & bookmarking Apple news format offers
rich styling and interactivity Video and animation enabled Adaptive
to all iOS 9 screen sizes
7. News publisher #TechTalks@pagelizard Apples CMS Manage your
RSS feeds Create branded channels, sections and topics Up to 25
sections per channel Sections can take multiple feeds Text based
logo required
8. Apple news format #TechTalks@pagelizard New format Author
once and automatically format for all screens Enables formated
layouts Allows style typography Photo galleries, videos and
animations
9. Advertising #TechTalks@pagelizard Monetise Apple news feeds
through iAd 100% if publisher sells in articles or channels 70% if
iAd sells for you RSS ads are not monetised in Apple News format
Ads must conform to iAD specifications iAd producer enables rich
formats iAd workbench enables Ad campaigns Broad rage of AD types
banners, video, native etc.
10. Rumours Publishers will be able to promote subscriptions,
newsletters etc. to readers Content may be curated by a human
editor rather than algorithms Social wont play a driving part in it
could lose out to Flipboard here Seamless integration with any
existing paywalls/subscriptions #TechTalks@pagelizard
11. Issues to consider #TechTalks@pagelizard Loss of control
over content Deconstruction of magazine via articles Security
around publicly placed RSS feeds New format exclusively for Apple
devices Privacy Apple wont release reader data Human feed curating
skewed perspective Territorial issues only UK, USA, Aus T&C row
emails to publishers indicates opt-outs system with legal
implications
13. How it works Similar article breakdown to Apple News, but
hosted in Facebook rather than a separate app Aim is to reduce
article loading times for users in Newsfeed Rollout only to certain
groups in USA at the moment for beta testing Opt-in basis for
publishers Same ad revenue proportions as Apple, but Facebook
shares more detailed ad analytics with publisher Publishers can
enhance existing content with HTML tags through FB
#TechTalks@pagelizard
14. Other media channels Google Play Newsstand Googles version
of Apple Newsstand No major development announcements Linkedin
Pulse Articles published directly to site & curated in Pulse
Users follow professional interests No major development
announcements Flipboard Popular article curation tool (100 million
active users) Recently launched compose for iOS where readers ask
questions, comment, add personal stories Android rollout to follow
Designed to be used with social media Rumours that itll be acquired
by Twitter
15. www.pagelizard.com [email protected] (+44) 0207 183 3690
@pagelizard Questions to be considered What questions remain
unanswered? How are we going to follow this up?