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PP PP

2017. 11

: ( )

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2 . PP 7

3 . PP

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7 . PP

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2011 2012 2013 2014 2015

187,874 195,581 200,267 207,119 210,936

TV 91,171 94,230 96,296 99,060 101,052

TV 59,967 64,795 65,554 68,784 69,902

TV 20,743 22,576 22,895 25,231 25,735

TV 37,538 40,135 40,129 40,503 40,641

TV 1,686 2,084 2,530 3,050 3,526

19,013 18,358 19,718 20,029 20,359

OTT/ 3,480 4,387 6,704 8,155 9,552

TV 1,190 1,246 1,326 1,487 1,636

14,342 12,725 11,688 10,388 9,170

18,914 19,445 20,025 20,734 21,260

16,319 16,482 16,740 17,180 17,440

2,595 2,963 3,285 3,554 3,820

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1 OTT 4700

2 DIRECTV 2530

3 Comcast TV 2250

4 Charter TV 1750

5 DISH Network 1390

6 Hulu OTT 1200

7 Verizon FiOS IPTV 470

8 Altice IPTV 460

9 Cox TV 400

10 Frontier Communications IPTV 170

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2014 2015

TV 53,822 53,223 -599

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Comcast 22,383 22,347 -36

Time Warner Cable 10,992 11,035 43

Charter 4,419 4,430 11

Cox 4,111 4,006 -105

Cablevision 2,681 2,594 -87

TV 9,235 8,811 -424

33,620 33,143 -477

DIRECTV* 19,642 19,784 142

DISH Network 13,978 13,359 -619

(IPTV) 13,027 13,041 14

AT&T U-verse* 5,943 5,640 -303

Verizon FiOS 5,649 5,827 178

1,435 1,574 139

100,470 99,407 -1063

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1) 1996 (Telecommunication Act) TV

, SD(Standard Definition) .

.

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TV

(Basic)

58.5 54.3 63.7 62.4

$0.602 $0.682 $0.516 $0.519

$23.79 $24.55 $22.96 $23.29

2.3% 2.5% 2.2% 1.6%

(Expande

d basic)

181.3 169.4 194 193.3

$0.456 $0.497 $0.412 $0.412

$69.03 $67.85 $70.31 $70.41

2.7%* 3.3%* 2.0%* 1.3%

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  ( :

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 ) 

2014 2015 2014 2015

Comcast 208 215 $78.59 $80.21

Time Warner Cable 100 99 $77.19 $77.87

Charter 44 46 $85.76 $87.64

Cablevision 32 32 $96.69 $100.47

DISH Network 146 151 $83.77 $86.79

DIRECTV 260 278 $110.00 $118.00

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2) . SD

TV

SD HD

.

.

(Basic)

TV 33.6 30.2 37.3 36.8

/ (PEG) 3.4 3.3 3.5 3.4

1.0 0.9 1.2 1.2

0.1 0.1 0.1 0.1

20.7 19.8 21.6 20.9

58.8 54.3 63.7 62.4

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3) Cable Network

.

시청채널전 일 주시청시간대(Prime Time)

2013-2014 2014-2015 2013-2014 2014-2015

지상파채널 33% 35% 37% 38%

네트워크 지상파TV 29% 30% 32% 33%

독립 지상파TV 3% 3% 3% 3%

비상업 네트워크지상파 1% 2% 2% 2%

케이블채널 61% 60% 60% 58%

광고포함 케이블채널( ) 51% 50% 51% 50%

프리미엄 유료채널 4% 4% 4% 3%

기타 케이블채널 6% 6% 5% 5%

기타 시청TV 6% 6% 5% 5%

합 계 100% 100% 100% 100%

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21stCenturyFo

x

BabyTV/BabyTV HD, BTN/BTN HD, FOX Business Network/FOX Business

Network HD, FOX College Sports/FOX College Sports HD, FOX

Deportes/FOX Deportes HD, FOX Life/FOX Life HD, FXM/FXM HD,

FOX News Channel/FOX News Channel HD, FOX Sports1/FOX Sports1

HD, FOX Sports2/FOX Sports2 HD, FUEL TV/FUEL TV HD, FX

Network/FX Network HD, FXX/FXX HD, Nat Geo WILD/Nat Geo WILD

HD, Nat Geo Mundo, National Geographic Channel/National Geographic

Channel HD

CBS

Corporation

AXS TV/AXS HD, CBS Sports Network/CBS Sports Network HD,

FLIX/FLIX HD, POP/POP HD, Showtime/Showtime HD, Showtime

Beyond/Showtime Beyond HD, Showtime Extreme/Showtime Extreme HD,

Showtime Family Zone/Showtime Family Zone HD, Showtime

Next/Showtime Next HD, Showtime Showcase/Showtime Showcase HD,

Showtime 2/Showtime 2 HD, Showtime Women/Showtime Women HD,

Smithsonian Channel/Smithsonian Channel HD, TMC/TMC HD, TMC

Xtra/TMC Xtra HD, TVGN/TVGN HD

Crown Media

Holdings

Hallmark Channel/Hallmark Channel HD,

Hallmark Movies & Mysteries Channel/Hallmark Movie & Mysteries

Channel HD

Daystar

TVNetwork

Daystar TV

Discovery

Communicatio

ns Inc.

American Heroes Channel/American Heroes Channel HD, Animal

Planet/Animal Planet HD, Destination America/Destination America HD,

Discovery/Discovery HD, Discovery en Español, Discovery Familia,

Discovery Family Channel/Discovery Family Channel HD, Discovery

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Life/Discovery Life HD, HD Theater, Investigation Discovery/Investigation

Discovery HD, OWN/OWN HD, Science Channel/Science Channel HD,

TLC/TLC HD, The Hub/The Hub HD, Velocity HD

Hearst

Corporation

A&E/A&E HD, Crime&Investigation/Crime&Investigation HD, ESPN

Classic, ESPN Deportes, ESPN/ESPN HD, ESPN2/EPSN2 HD,

ESPNEWS/ESPNEWS HD, ESPNU/EPSNU HD, FYI/FYI HD, History/History

HD, History en Español, Lifetime/Lifetime HD, Lifetime Real

Women/Lifetime Real Women HD, LMN/LMN HD, Military History

Channel, SEC Network/SEC Network HD, Viceland/Viceland HD

Hubbard

Broadcasting

Corp.

Reelz Channel/Reelz Channel HD, Ovation TV/Ovation TV HD

InterMedia

Partners

Aspire TV/Aspire TV HD, Up TV/Up TV HD, The Sportsman

Channel/The Sportsman Channel HD, Universal Sports HD,

WAPA-America

Scripps

Networks

Interactive

Cooking Channel/Cooking Channel HD, DIY Network/DIY Network HD,

Food Network/Food Network HD, Great American Country, HGTV/HGTV

HD, Travel Channel/Travel Channel HD, WGN America/WGN America

HD

The Walt

Disney

Company

A&E/A&E HD, Crime & Investigation Network/Crime&Investigation HD,

Disney Channel/Disney Channel HD, Disney Junior/Disney Junior HD,

Disney XD/Disney XD HD, ESPN Classic, ESPN Deportes/ESPN Deportes

HD, ESPN/ESPN HD, ESPN2/ESPN2 HD, ESPNews/ESPNews HD,

ESPNU/ESPNU HD, Freeform/Freeform HD, Fusion/FusionHD, FYI/FYI

HD, Viceland/Viceland HD, History/History HD, History en Español,

LMN/LMN HD, Lifetime Real Women, Lifetime TV/Lifetime TV HD,

Military History Channel, SEC Network/SEC Network HD

Time Warner

Inc.

@Max/@Max HD, 5 Star Max/5 Star Max HD, Action Max/Action Max HD,

Boomerang, Cartoon Network, Adult Swim/Adult Swim HD,

Cinemax/Cinemax HD, CNN/CNN HD, CNN Airport, CNN Headline News,

CNN Español, CNN International, HBO/HBO HD, HBO2/HBO2 HD, HBO

Comedy/HBO Comedy HD, HBO Family/HBO Family HD, HBO

Signature/HBO Signature HD, HBO Zone/HBO Zone HD, HLN/HLN HD,

Max Latino/Max Latino HD, More Max/More Max HD, NBA/NBA HD,

NuvoTV, Outer Max/Outer Max HD, TBS/TBS HD, TMC/TMC HD, Thriller

Max/Thriller Max HD, TNT/TNT HD, Tru TV/Tru TV HD, WMAX/WMAX

HD

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Trinity

Broadcasting

Network

JUCE TV, Smile of a Child, TBN/TBN HD, TBN Enclave, The Church

Channel

Univision

Communicatio

ns

Bandamax, De Pelicula, De Pelicula Classico, ELREY/ELREY HD,

FOROtv, Fusion/Fusion HD, Galavision, Ritmoson Latino, Telehit,

Univision Deportes/Univision Deportes HD, Univision Deportes Dos,

Univision Noticias, Univision TInovelas

Viacom Inc. BET/BET HD, BET Gospel, BET Hip Hop, CENTIC, CMT/CMT HD, CMT

Pure Country/CMT Pure Country HD, Comedy Central/Comedy Central

HD, LOGO, MTV/MTV HD, MTV Classic, MTVHits, MTVJams, MTV2,

Nick2, Nickelodeon-Nick at Nite/Nickelodeon-Nick at Nite HD, Nicktoons

Network, Nick Jr, Palladia HD, Spike TV/Spike TV HD, Teen Nick, EPIX

HD, Tr3s, TV Land/TV Land HD, VH1/VH1 HD, VH1 Soul

: National Networks Affiliated with a Television Network, Broadcast Television

Licensee, or Other Media Company. FCC(2017a).

AT&T Game Show Network/GSN HD, MLB Network/MLB Network HD, Audience

Network/Audience Network HD

Charter

Communication

s

American Heroes Channel/American Heroes Channel HD, Animal

Planet/Animal Planet HD, Discovery Channel/Discovery Channel HD,

Discovery Español, Discovery Familia, Discovery Fit & Health/Discovery

Fit&Health HD, Destination America/Destination America HD, HD Theater,

iN Demand/iN Demand HD, InvestigationDiscovery/Investigation Discovery

HD, MLB Network/MLB Network HD, OWN/OWN HD, Science

Channel/Science Channel HD, The HUB/The HUB HD, TLC/TLC HD,

Turbo TV, Velocity HD

Comcast/NBCU Bravo/Bravo HD, Chiller/Chiller HD, Cloo, CNBC/CNBC HD, CNBC

World/CNBC World HD, E! Entertainment TV/E! Entertainment TV HD,

Esquire/Esquire, HD, Evine Live/Evine Live HD, FEARnet/FEARnet HD,

G4/G4 HD, Golf Channel/Golf Channel HD, iN Demand/iN Demand HD,

MLB Network/MLB Network HD, MSNBC/MSNBC HD, mun2, NBC Sports

Network/NBC Sports Network HD, NBC Universo/NBC Universo HD, NHL

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Network/NHL Network HD, Oxygen Network/Oxygen Network HD, PBS

Kids Sprout/PBS Kids Sprout HD, Retirement Living TV, SYFY/SYFY HD,

Telemundo/Telemundo HD, TV One/TV One HD, The Weather

Channel/The Weather Channel HD, Weatherscan, Universal HD, USA

Network/USA Network HD

Cox

Communication

s, Inc.

iN Demand/iN Demand HD, MLB Network/MLB Network HD, Travel

Channel/Travel Channel HD

AMC Networks

Inc.

AMC/AMC HD, BBC America/BBC America HD, IFC/IFC HD, Sundance

Channel/Sundance Channel HD, WE TV/WE TV HD

Liberty Media

Corporation

(Starz, LLC)

Animal Planet/Animal Planet HD, Destination America/Destination America

HD, Discovery/Discovery HD, Discovery Español, Discovery Familia,

Discovery Fit & Health/Discovery Fit & Health HD, Encore/Encore HD,

Encore Action/Encore Action HD, Encore Black, Encore Classic, Encore

Español, Encore Family, Encore Suspense, Encore Westerns, GAC/GAC

HD, HD Theater, HSN/HSN HD, HSN2/HSN2 HD, Indieplex, Investigation

Discovery, Military Channel/Military Channel HD, MoviePlex, OWN/OWN

HD, QVC/QVC HD, QVC Plus/QVC Plus HD, RetroPlex/RetroPlex HD,

Starz/Starz HD, Starz Cinema/Starz Cinema HD, Starz Comedy/Starz

Comedy HD, Starz Edge/Starz Edge HD, Starz in Black/Starz in Black

HD, Starz Kids & Family/Starz Kids & Family HD, Science

Channel/Science Channel HD, TLC/TLC HD, The HUB/The HUB HD

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2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

NHK 6,756 6,848 6,624 6,659 6,812 6,946 6,604 6,570 6,748 6,879

26,09125,84724,49322,57422,65522,50222,86923,21623,37

523,461

3,525 3,737 3,905 3,887 4,185 4,490 4,509 4,491 3,661 3,809

TV 4,050 4,746 4,667 5,134 5,437 5,177 4,930 5,030 4,975 5,003

40,42241,17839,68938,25439,08939,11538.91239,30738,75

939,152

2011 2012 2013 2014 2015

5,990 6,242 6,170 6,057 5,679

2,542 2,551 2,499 2,500 2,443

TV 17,237 17,757 17,913 19,564 19,323

R 1,247 1,246 1,243 1,272 1,254

891 1,013 1,110 1,217 1,235

8,062 8,680 9,381 10,519 11,594

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2008 2009 2010 2011 2012 2013 2014 2015

6725.2 6971.0 7189.4 7307.8 7425.5 7535.7 7630.1 7730.5

TV 2,300.7 2,470.6 2,601.6 2,655.6 2,707.0 2,767.0 2,817.0 2,852.0

110CS 83.0 112.6 140.4 173.7 196.3 205.6 212.0 219.5

124/128CS 273.7 245.6 221.1 196.3 176.2 157.1 125.4 120.3

WOWOW 247.6 249.0 251.2 254.8 263.1 264.8 275.6 280.5

NHK 3,820.2 3,893.2 3,975.1 4,027.4 4,082.9 4,141.2 4,200.1 4,258.2

NHK BS 1,399.9 1,475.2 1,567.2 1,649.6 1,737.4 1,823.2 1,911.3 1,993.3

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4) 3 NTT, KDDI, SoftBank

. eAccess MVNO .

2011 2012 2013 2014 2015

3,897 3,793 3,749 3,875 4,090

OTT/ 114 185 263 409 646

TV 116 131 192 349 497

3,667 3,477 3,294 3,118 2,948

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