www.convins.de Page 1 C onvins the experience of sitting through a boring, tiresome, incomprehensible, terrible presentation is universal 12,58 6,76 10,23 1,50 0,88 EURO 14275 KU R S 34.2 Datum 15/11/2002 EURO 3,44 2,34 4,44 56,6 12,3 121 22,4 33,5 67,1 77,33 3,44 2,34 4,44 56,6 12,3 121 22,4 0,43 32,4 23,7
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www.convins.de Page 1Convins
the experience of sitting through a boring, tiresome,incomprehensible,terrible presentation is universal
12,58
6,76
10,23
1,50
0,88EURO 14275 KURS 34.2Datum 15/11/2002
EURO3,442,344,4456,612,312122,433,567,177,33
3,442,344,4456,612,312122,40,4332,423,7
www.convins.de Page 2Convins
can‘t we do better?
www.convins.de Page 3Convins
yes we can!
look here
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ever wanted to sketch a decision flow?
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start
alternative A alternative B
situation
yes no
go stop
Decision Flow
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or the history of aircrafts?
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1783 190319001497 1907 1960 1990
Leonardo da Vinci the Dream of Flying
Brothers Mongolfier
Graf Zeppelin
Brothers Wright
Helicopter
Jumbo Jet
Stealth Bomber
History of Aircrafts
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let‘s define a product strategy!
www.convins.de Page 9Convinsnumber of different models
low high
high
low
priceAudi
VW
Jaguar
Porsche
Product Strategy
Mercedes
BMW
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ever read about the Maslow Pyramid?
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Maslow's Pyramid of Needs
Self Actualization
Esteem
Physiological
Safety
Love
food, water, sleep, ….
security, employment, …
love, friendship, …
self respect, personal worth, …
morality, creativity, …
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want to compare two different positions?
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financialgratification
pressure
demand forchange
pressure to succeed
lack ofinformation
shortage of staff
bad working atmosphere
low confidence
helping forces
hindering forces
Forces of Change
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even pure, boring text can do much better!
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