Hilary Turner January 15, 2018
Hilary TurnerJanuary 15, 2018
Confidential – Proprietary – May Contain Trade Secrets
I. Overview of Claims Integration
II. Current Agent Experience: Challenges Encountered
III. End Goal: Improve Agent Experience
IV. Solutions
V. Appendix
Confidential – Proprietary – May Contain Trade Secrets
1. Align processes
2. Provide greater opportunity for employee
mobility
1. Serve up an improved digital experience
2. Offer communications that complement
each other
Agent Experience +
Customer Experience
CVO
Employee Experience
Confidential – Proprietary – May Contain Trade Secrets
Receives
monthly report
to help gauge
growth and
profitability
Learns that
customer has
filed a new
claim
Customer UIClaims UIADP
Reports
10101
0101
Agent
Download10101
0101
Automated
Claims Emails
Notification
Center
Finds out
claim was
paid
Receives call
from customer
about
coverage
renewal
Receives
customer call
about claim
Bulk
downloads
policy/
claims info
Independent Agent Journey
Agent Tool Silos
Mgr., Distribution & Services Gen. Mgr., USCM TransformationManager, Systems & Ops
Confidential – Proprietary – May Contain Trade Secrets
o Ultimately increase ASAT from 73% to >85%.
o Become a Top 3 Independent Agent Carrier in terms of agent
satisfaction with claims (currently #8).
o Optimize our online tools so that a consistent message is transmitted
across platforms.
o Align the agent experience with the customer experience and
ensure the tools complement each other.
Best-in-Class
Agent Experience
Consistent
Communication
Partner
Engagement
o Engage with our partners in the lines of business and Regional
Claims Service Managers to ensure that changes to agent tools are
thoughtfully considered by the right stakeholders.
+
=
Confidential – Proprietary – May Contain Trade Secrets
Strengthen Existing
BusinessesShort Term:
Build the Foundation
Medium Term:
Reorganize Teams
Long Term:
Shift Culture
Weekly claims/agent
tools meeting
Scorecard to track
health of agent tools
Issue tracker to stay up
to date on defects and
resolutions
Reorganize reporting
structure for more
streamlined decision
making and resource
allocation
Treat the agent as our
customer
Rehome agent tools
under the umbrella of
the Digital group
Confidential – Proprietary – May Contain Trade Secrets
Partner
Engagement
Consistent
Communication
Best-in-Class
Agent Experience
SHORT TERM:
Build the Foundation
Create agent tools score card to increase transparency among stakeholders
Create issue tracker that all parties can view
Leverage collaborative meetings between Product Owners, LOBs, and RCSMs
Resolve defects in a timely fashion
Defect Resolution
In our agent portal, direct
dial numbers were only
showing for 36% of
managers and 70% of
adjusters.
Code fix allowed us to
display 74% of managers’
numbers and 89% of
adjusters’ numbers.
Agent were not receiving
email alerts regarding First
Notices of Loss (FNOLs).
Collaborative problem
solving enabled us to
restore this critical
functionality to agents
quickly.
In the initial MVP version
of our Claims portal, fields
were displayed across
both lines regardless of
the type of claim.
After research and talking
with agents, we updated
the portal to make the
claims type-specific
(property versus auto).
Sample of 3 defects and their resolutions
Confidential – Proprietary – May Contain Trade Secrets
Claims Integration Team
Amit Khanna – Manager, Strategic Programs,
Claims
Jay Meyers – Assignment Manager
Snimar Chhabra – Team Member
Lucca Chin – Team Member
Dan Pereira – Team Member
Mark Traversi – Team Member
• Independent agents are our partners and customers. They account for 40% of USCM’s
book of business and $7.5B in DWP, and file 21.8% of first notice of losses (FNOLs).
More than 27,000 claims have been processed in Navigator since Claims Integration,
each with the potential to affect agent experience.
• The team didn’t have a process in place to efficiently fix agent claims tools defects as
they were escalated. After I implemented several new tactics, 10 defects were closed
before they could detrimentally impact the agent experience and the remaining 5 have
paths to remediation.
Agent Experience Resources
Nancy Banks Tara Fechser Margot Petersen Stephanie Weis
Amy Beltz John Gaudet Caitlyn Shabshelowitz
Russ Bozek Jean Knowles Jennie Shink
Pam Byrns Miguel Marino Susan Sundsten
Kevin Dodd Brittany Paris David Teal
AJ Ewert Tom Parker Carey Wakeley
Confidential – Proprietary – May Contain Trade Secrets
Confidential – Proprietary – May Contain Trade Secrets
SHORT TERM: Build the Foundation
MEDIUM TERM:Reorganize Teams
LONG TERM:Shift culture
Manager
Sr Product Owner
Product Owner
Product Owner
Product Owner
Product Owner
Product Owner
Product Owner
Regional
Claims
Service
Mgrs.
LOB
points of
contactPartner
Engagement
Consistent
Communication
Best-in-Class
Agent Experience
SHORT TERM:
Build the Foundation
MEDIUM TERM:
Reorganize Teams
Form a reporting structure that facilitates easier engagement between squads as well as more straight-forward prioritization of decisions
Roll agent online tools up to one leader so that consistency of messaging can be enforced in a centralized way
Create agent tools score card to increase transparency among stakeholders
Create issue tracker that all parties can view
Leverage collaborative meetings between Product Owners, LOBs, and RCSMs
Resolve defects in a timely fashion
Further enhance defect resolution speed and process
Confidential – Proprietary – May Contain Trade Secrets
Partner
Engagement
Consistent
Communication
Best-in-Class
Agent Experience
SHORT TERM:
Build the Foundation
MEDIUM TERM:
Reorganize Teams
LONG TERM:
Shift Culture
SHORT TERM: Build the Foundation
MEDIUM TERM:Reorganize Teams
LONG TERM:Shift culture
Form a reporting structure that facilitates easier engagement between squads as well as more straight-forward prioritization of decisions
Roll agent online tools up to one leader so that consistency of messaging can be enforced in a centralized way
Create agent tools score card to increase transparency among stakeholders
Create issue tracker that all parties can view
Leverage collaborative meetings between Product Owners, LOBs, and RCSMs
Resolve defects in a timely fashion
Further enhance defect resolution speed and process
Confidential – Proprietary – May Contain Trade Secrets
Safeco Independent
Agencies
Regional Claims Sales
Managers
Territory Managers
Direct Written Premium
Percentage of USCM
Property FNOLs filed by Safeco agents150
88
11,000+
$7.5 B
21.8%
Confidential – Proprietary – May Contain Trade Secrets
SAFECO NOW:
Online portal to
independent
agents’ tools
Impact: 40% book
of business
Automated
Claims
Emails
Claims UI
Notification
Center
Fundamental claims data
90 days of notifications
Agent claims emails
Confidential – Proprietary – May Contain Trade Secrets
Sources: “The Agent of the Future” by EY (2017); “Beyond the Agency Portal” by EY
(2016)
Safeco Now Ideal Portal Functionalities
Reviewing sales leads and pipeline status
Generating, updating, and managing quotes
Initiating first notice of loss
Checking on claims status
Reviewing commission and compensation info
Accessing latest marketing/product info to share with customers and prospects
Confidential – Proprietary – May Contain Trade Secrets
Safeco ranks #8 for agents’ claims satisfaction.
USCM’s goal is >85% ASAT. Currently we are at 73%. Claims
experience improvements could close 33% of the gap.
Sources: USCM 2017 Q4 Agent Satisfaction Survey; USCM September 2017 MOR
Claims Sat. by Carrier(2017 Q2 & Q4 data combined)
Carrier Sat.Chubb 96%
Mutual of Enumclaw 91%
Travelers 85%
Grange Mutual 81%
Auto-Owners 81%
Hanover 80%
Progressive 79%
Safeco 77%
Metropolitan Group 69%
Mercury 67%
Nationwide 66%
Hartford 66%
State Auto 64%
Kemper 63%