PowerPoint Presentation · Timothy O. Borich Iowa State University The Seeds of Success • History • Visibility • Product • Accountability • Partners • University integration

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Strategies for Developing Successful

CRED Extension Programs:

Perspectives of a Program Leader

Timothy O. Borich

Iowa State University

The Seeds of Success

• History

• Visibility

• Product

• Accountability

• Partners

• University integration

• Diversity

Personal History

• November 9, 1979

• Jimmy Carter was President

• Farm Crisis was just beginning

• 30-year mortgage @ 13%

• Regional malls

• Walmart (1983)

• The job was hard, lots of anger

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Personal History continued…

• Tomorrow’s Leaders Today (1987)

• NCRCRD (program coordinator/asst. director)

• PhD in Sociology (1992)

• Liaison to Iowa Dept. of Economic Development

• Adjunct Associate Professor of Planning

• Associate Director, IDRO (1995)

• Associate Dean, Research and Outreach

• Director, Extension CED (2005)

• You need one

• Helps create identity

both with clientele and

within the university

• Need it to market the

program

History

Visibility

• Old and new media

– Facebook, blogs, website

– Newsletter

– Press (national and local)

• Traditional methods

(conferences, papers, etc.)

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Visibility (did not rely on general

Extension Communications Service)

• Launched in February 2007

• Printed and posted online

• Mailing list = 2,100 people from 14

states

• “Subscribe to our newsletter” link

on our website homepage

2014 Community Development

Society Annual Conference

• Co-hosted with U of

Wisconsin-Extension and U

of Illinois Extension

• Record attendance of 235

CD specialists from around

the world

• “Set the bar” for future

conferences

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Product

• Communicate what you do

• Program Builder

• Who does what for whom

• Universal deployment

• Programming not dependent on who

you know

Product

Accountability

• Long-term focus

• Community is unit of analysis

• Reporting system

• Data collection for unit (grant writing,

newsletter, marketing)

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Reporting system

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LINN

LEE

SAC

TAMA

IDA

SIOUXCLAY

IOWA

LYON

POLK

CASS

KOSSUTH

PAGE

JASPER

ADAIR

BENTONJONES

DAVIS

CLAYTONFAYETTE

CLINTON

BOONE

PLYMOUTH

MONONA

DALLAS

MILLS

FLOYD

SHELBY

OBRIEN

HARDIN

WAYNE

BUTLER

WOODBURYWEBSTER

WRIGHT

MARION KEOKUK

TAYLOR

SCOTT

JACKSON

GREENE

HARRISON

UNION

GUTHRIE

LUCAS

WARREN

JOHNSON

HENRY

DUBUQUE

CRAWFORDCARROLL

MADISON

ADAMS

FRANKLIN

MAHASKA

CALHOUN GRUNDY

POTTAWATTAMIE

HANCOCK

LOUISA

HAMILTON

DECATUR

EMMET

ALLAMAKEEWINNESHIEK

CLARKE

WORTH

PALO ALTO

MARSHALL

HOWARD

FREMONT

DELAWARE

CHEROKEE BREMER

BUCHANAN

RINGGOLD

POWESHIEK

MONROE

MITCHELL

BUENA VISTA

AUDUBON

VAN BUREN

CHICKASAW

POCAHONTAS

WASHINGTON

APPANOOSE

OSCEOLA

HUMBOLDT

JEFFERSON

DICKINSON

DES MOINES

WINNEBAGO

STORY

CEDAR

WAPELLO

BLACK HAWK

MUSCATINE

CERRO GORDO

MONTGOMERY

Count by City: Event Locations

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5

10

Count by City

1

5

10

No Location IdentifiedCount by Office of Staff

1

5

10

Count by County

1 - 5

6 - 10

Count by ISUEO Region

1 - 5

6 - 10

11 - 15

16 - 20

CED Impact Tracking Report: Locations of 2013-2014 Records

84 records total71 records total88 records total207 records total20 records total

Count by Statewide62 records total

Partners

• Funding sources (diversity)

ISU CED research/sponsored funding, 2011−2015

Status of All Proposals

Proposal Count

Proposal Amount

Funded 41 $5,507,035

Pending 8 $15,005

Rejected 5 $292,216

Withdrawn 2 $84,353

Total: 56 $6,042,609

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Partners

• Shared personnel

• Multi-state programming

University Integration

University Integration

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Diversity

• Personnel

• Communities

(rural and urban)

• Disciplines

• Funding

• Clientele

Issues for the Future

Good Luck!!!