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PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

Jul 03, 2018

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Page 1: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

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Page 2: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

2017-2018

Page 3: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

This beautiful stretch of Ontario is entirely linked by water – from Cornwall on the St. Lawrence River to Lake Ontario’s Kingston and on to Belleville on the Bay of Quinte. In between, The Great Waterway is dotted by the Rideau Lakes and winds its way north along the UNESCO Rideau Heritage Route.

www.thegreatwaterway.com

Do The Things You Love

Page 4: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER
Page 5: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

Marketing - Print

Page 6: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

WHERE AM IOTMPC

Page 7: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

TRAVEL GUIDES TO CANADA DREAMSCAPES

Page 8: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

OTIC INTERIOR BACK LIT OTIC OUTDOOR KIOSK

Page 9: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

FAB GUIDEKICK & PUSHATTRACTIONS ONTARIO

Page 10: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

OTMPC - UNION STATION BACK LIT PANEL A

Page 11: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

UNION STATION BACKLIT PANEL B

Page 12: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

Marketing - Digital

Page 13: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

TRIP ADVISOR ADS GOOGLE AD WORDS

Page 14: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

CO-BRANDED EMAIL OTMPC

Page 15: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

ONTARIO CULINARY TOURISM ALLIANCE

SPRING NATIVE ADS - OTMPC

Page 16: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

Travel Campaign

Page 17: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

THE GREAT WATERWAY TRAVEL CAMPAIGN

Page 18: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

MELISSA EAPEN LEAD HOST & STORYTELLER

• Melissa is the co-founder and co-owner of Improbable Escapes, HIPSTORY, and the Kingston Collective

• Her passion for travelling, adventure and uplifting others only slightly outmatches her love for dogs!

SCOTT CAVALHEIRO TALENT AND HOST

• Scott can be seen on the upcoming series The Indian Detective opposite Russell Peters, he teaches comedy in Toronto and is executive producer of Stained Tie Films Ltd

• Throughout the past 10 years Scott has performed in some of North America’s biggest TV shows, worked alongside some of the worlds finest talent and still managed to find the time to cook locally along the way.

Page 19: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

PRINCE EDWARD COUNTY BAY OF QUINTE

Page 20: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

LAND O’LAKES KINGSTON

Page 21: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

GANANOQUE BROCKVILLE

Page 22: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

CORNWALL AND THE COUNTIES RIDEAU HERITAGE ROUTE

Page 23: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

Contests

Page 24: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

Four segments aired every Friday morning in July

Segment 1 History – Kingston Canada’s 1st Capital

Segment 2Kingston Food Tours

Segment 3Gananoque Boat Lines

Segment 4Skywood Eco Adventure Park

From this contest 500 names opted to receive more information from TGW and TITC

THE GREAT WATERWAY & 1000 ISLANDS TOURISM COUNCIL

Page 25: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER
Page 26: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

www.thegreatwaterway.com/contests4000 Names Added to our Newsletter Database

Page 27: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

PAID ADS

CONTESTS

Page 28: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

LE BOAT

Page 29: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

Website

Page 30: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

Website Refresh

Page 31: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

French Translation for Landing Pages

Page 32: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER
Page 33: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

Blogs

Page 34: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER
Page 35: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

EXPERIENTIAL BLOGS Mike Hector and Heidi Csernak

LISTICAL BLOGS

Page 36: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

ON THE WAY CAMPAIGN POSTS COMBINED POSTS

Page 37: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER
Page 38: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER
Page 39: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

Branded Experience

Page 40: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

Do The Things You Love This Fall

Page 41: PowerPoint Presentation · ONTARIO CULINARY TOURISM ALLIANCE SPRING NATIVE ADS - OTMPC. Travel Campaign. THE GREAT WATERWAY TRAVEL CAMPAIGN . MELISSA EAPEN LEAD HOST & STORYTELLER

650 Dalton Ave

Kingston, ON

K7M 8N7

613-344-2095

www.tourismtalk.ca

www.thegreatwaterway.com

Bonnie Ruddock – Executive Director

[email protected]

Ext. 101

Brianna Doyon – Operations Manager

[email protected]

Ext.102

Steve Weir– Marketing and Communications

Manager

[email protected]

Ext.103

RTO 9 TeamTHE GREAT WATERWAY