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Year 1-3

Rainbow Over Richmond

“On the way back to New York, I was smiling just knowing that in a place like Richmond, the gays have done a very good job at directing their contentious past in a decidedly more all-inclusive future.”--Matthew Bell, NewNowNext.com

Media Coverage

“Richmond breaks all negative stereotypes and is fun for the old and the young.

So cancel your trip to NYC and book a room at the Linden Row Inn. Richmond is calling your name.” -- Billy George, Out In Jersey

“If what you are looking for is a city rich in history and alive with the arts, where culture, fine dining, and gracious living are supplemented by a gay-friendly sensibility… if what you are looking for in a city is, in a word, surprise…then think about Richmond.”-- Rich Rubin, Passport

Year 4: The Break Through

2014 Year 5: Out RVARichmond Comes Out

RichmondisOut.com

Out RVA Makes Headlines

Timing is everything.

Say I Do with OutRVA

After launching “Richmond is Out” campaign on September 1, 2014:• 5 million media impressions including an

article in NYT

• 1.3 million in advertising impressions

• Raised $18,000+

• 50 shirts sold

• 15,000 stickers

• 50 sponsors

• 40+ Insiders

• 1st Virginian Governor to address the

crowd at Virginia Pride

• 1 wedding

• LGBTQ Sports Task Force

First Year Out