Powerpoint final

y task

Use of real forms and convention of Use of real forms and convention of media products:media products:

To ensure that we have created the correct atmosphere for the newscast we have used dramatic music appropriate for a news bulletin.

Like Radio1 we also provide a quick weather forecast straight after the newscast.

Developed forms and conventions Developed forms and conventions of real media products:of real media products:

We have used some of the forms and conventions of real media products but we have also developed our own unique ones too. For example, the music playing whilst the headlines are being read is much more lively and upbeat than the usual media conventions.

Challenges forms and conventions Challenges forms and conventions of real media productsof real media products: :

ICE FM does challenge forms and conventions of real media products. In our newscast we try to represent young people as eager to help improve the borough, breaking initial stereotypes of young people not ‘caring’ about politics and issues concerning the environment; instead we are challenging this view.

News story: Mile End stabbingNews story: Mile End stabbing

Although we wanted to represent young people in a positive way, knife crime amongst the young was still a big issue

We represent the young as being the victim of crime

We also represent the police as trying hard to investigate and solve the crime.

The Young Mayor of Tower The Young Mayor of Tower Hamlets Hamlets

This story represents young people as being very:

• Competitive• Articulate • Intelligent• Interested in politics • Determined to make changes and improve

the borough

Boris Johnson interview: Boris Johnson interview: unemployment unemployment

• The young are represented in this news story as being deeply affected by the high rates of unemployment.

• We also wanted to break the stereotype of the young not caring about unemployment

• The mayor is represented as dedicated to helping those in need by offering advice.

Food review Food review

• The young in this news story are represented as being interested in cultural differences and new experiences in food

• The young are also represented as needing to relax from the stress’ of studying, so food is usually one way to release this stress.

Entertainment: X-factorEntertainment: X-factor• This story would represent celebrity

hopefuls- with the desire to perhaps one day become famous

• We also represented how the young are optimistic and desire to achieve more.

Overall all our news stories represent the young in a positive light, as our target audience is the youth we wanted to present them in a manner that they would be proud of being represented as.

Radio 1 Radio 1 • BBC Radio 1 is a British national radio

station operated by the BBC• Radio 1 specializes in current popular music

and chart hits throughout the day• Radio 1 provides alternative genres after

7:00pm including electronic dance, hip hop, rock or interviews.

• It is aimed primarily at the 15–29 age group.

ICE FM ICE FM

•Similarly our target audience are the young who are attending either: school, college or university

•We provide a wide range of popular music including: electronic dance, hip hop, rock or interviews.

Other similarities with Radio 1Other similarities with Radio 1• Our target audience is the young • We provide news that will interest the

younger generation• We give the younger generation a voice

and empower them making them feel more involved with the community

Slide 16.amr

Our audience Our audience • To find a suitable audience for our radio

station we carried out questionnaires that will show us the general pattern in the use of radio.

• We focused on peoples age, gender, geographic location, news interest and the time of day they would like to listen to the radio and how these factors affected their radio experience.

Our resultsOur resultsWe found that in general people aged 16-21 were least likely to listen to the radio.

People aged 55+ were most likely to tune into radio.

46%

54%

Male

Female

On average women were more likely to listen to the radio than men.

0% 5% 10% 15% 20% 25% 30% 35%

North London

South London

East London

West London

Series1

People from East London listen to the radio the least out of people from West London, South London, and North London.

Decision time: who would be Decision time: who would be our audience?our audience?

• Looking at our results we found that young people and people from East London were least likely to listen to the radio.

• Although women did listen to the radio station more, we did not want to exclude both genders so our radio station is for both sexes.

0%

10%

20%

30%

40%

50%

60%

70%

Weekends Weekdays

Series1

Our results showed that students prefer to listen to the radio during the weekdays.

0%

10%

20%

30%

40%

50%

60%

Daytime Mornings Evenings

Series1

Students also preferred to listen to the radio more during the evening.

Taking the results into consideration we decided to air our radio station every week day at 6pm.

To find out what topics interested young people, we carried out a questionnaire asking 100 people about their news interest and what they would prefer to listen to on the radio.

Results showed young people preferred listening to music on the radio. They also like the idea of listening to interviews with special guests, live studio chat and general advice on personal or educational matters.

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Music

Gossip (Celebrity)Educational advice Personal adviceFashion advice

special guests/Interviews

Local NewsGlobal news Live studio chat

Series2

Having reviewed the results from the Having reviewed the results from the questionnaires we decided on our main aims questionnaires we decided on our main aims of our radio station: of our radio station:

• Provide a news update every hour • Provide the latest gossip• Provide reviews on places i.e. reviews on local

restaurants, films, books etc. • Give advice to students on educational or personal

matters with our live studio chat• Bring in special guests and interviews

Our appeal Our appeal

To attract our audience, young people aged 16-25 we had to present to them issues/topics they could relate to. Our target audience were those in education or working.

For example we discussed issues to do with unemployment

We also gave advice and reviewed places people could visit.

News feature/technical News feature/technical effects effects

Upbeat contemporary music for the newscast to appeal to the young audience

Weather jingle Audience applause/crowd cheering

Technology has allowed people to become producers as well as consumers and it has been able to reach more people around the world.

Digital Audio Broadcasting Digital Audio Broadcasting (DAB)(DAB)

• Digital Audio Broadcasting (DAB) is a digital radio technology for broadcasting radio stations

• DAB offers more stations in the same broadcast spectrum than analogue FM radio. It is more robust towards noise and multipath fading that is a common problem in mobile reception.

Digital versus Analogue Digital versus Analogue

• Compares the two ways sound is recorded and stored

• A digital system is a data technology that uses discrete (discontinuous) values.

• non-digital (or analogue) systems use a continuous range of values to display information.

Benefits & criticisms of DAB radioBenefits & criticisms of DAB radio

Benefits:Benefits: Improved end-user

features More stations Reception quality Less pirate

interference Variable bandwidth

Criticisms:Music radio stations broadcasting in monoReception qualitySignal delayCoverageTransmissions costCompatibility Power requirements

Parallel mediumIs a medium which allows you to access technology whilst performing other tasks for e.g. you could listen to the radio while washing the dishes.

Convergence Convergence Convergence is when different technological

systems evolve towards performing similar tasks. For example the radio can now be found on the internet.

For example: Wii- incorporates web browser Mobile phones- incorporate digital cameras, mp3

players, camcorders, voice recorders, and other devices.

Software and equipment Software and equipment

Software• Audacity • Garageband• Logic studioEquipment • Studio microphone • Mp3

Future!Future!

Technology is always developing to improve our lifestyles. The future looks bright as many more breakthroughs of technology is yet to come!

Looking back..Looking back..

• I have developed many knew skills during the task, my knowledge and understanding on issues concerning the mass media and radio has also developed. I have learnt new media terminologies such as parallel medium, convergence etc.

• My understanding on how radio stations and mass media in general function has also grown.