Powering video content with your DAM & CMS
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Powering video content with your DAM & CMS
Power the visual stories of your brand
Jake AtheyDirector of MarketingMarketing TechnologyWiden
Kathy WilsonSenior Business Systems Analyst Athletic Department University of Michigan
Your hosts
#3thingsHEW
We power the content that builds your brand
DAM + Content Basics
DAM helps you connect content...
CREATE & CAPTURE
MANAGE & ORGANIZE
TRACK & ANALYZE
SHARE & DISTRIBUTE
…across the content lifecycle
1. RESEARCH
2. CREATION
3. CURATION
4. CONTEXT
5. ACTION
6. INSIGHTS
Content Activation
Model
1. RESEARCH
2. CREATION
3. CURATION
4. CONTEXT
5. ACTION
6. INSIGHTS
Content Activation
Model
1. RESEARCH
2. CREATION
3. CURATION
4. CONTEXT
5. ACTION
6. INSIGHTS
Content Activation
Model
1. RESEARCH
2. CREATION
3. CURATION
4. CONTEXT
5. ACTION
6. INSIGHTS
Content Activation
Model
1. RESEARCH
2. CREATION
3. CURATION
4. CONTEXT
5. ACTION
6. INSIGHTS
Content Activation
Model
1. RESEARCH
2. CREATION
3. CURATION
4. CONTEXT
5. ACTION
6. INSIGHTS
Content Activation
Model
1. RESEARCH
2. CREATION
3. CURATION
4. CONTEXT
5. ACTION
6. INSIGHTS
Content Activation
Model
GOVERNANCE
WORKFLOW
SEARCH
METADATA
PROCESSING
TRACKING
DAM
GOVERNANCE
WORKFLOW
SEARCH
METADATA
PROCESSING
TRACKING
DAM
GOVERNANCE
WORKFLOW
SEARCH
METADATA
PROCESSING
TRACKING
DAM
DATA
DATA
9.4 TB 550,000 assets 2700 users
20% more data
15% more content
32% more people
DAM + Content Today
EXPERIENCE
EMOTION
1. What does it look like to attend your school?
2. What kind of culture do you have? Why is it special?
3. How do you help people understand it?
4. How do you capture your school spirit and share it?
We have DAM needs!● Feature stories
● Press releases
● Marketing campaigns
● 150 year University anniversary
● Development/fundraising campaigns
● M-Magazine
● Sport venues
● Building dedications
● Recruiting materials
The Recruiting Website Project
1. Represent all 29 sports
2. Engaging for our target demographic
○ Responsive site design
○ Provide rich content
○ Multi sensory experience
3. Gain interest in Michigan Athletics
+ =
Comments from our head developer
● The video player was easy to implement● Supports HTML5 video ● Offered multiple video resolutions ● Allows for custom video theaters and controls● The homepage ambient video streamed by Widen seamlessly loops,
an effect not possible using YouTube
“The great part about that level of integration is that it allows the asset management to be performed by users (in the Widen DAM)”.
-Kurt Swickerath, Head Developer at Enlighten
2 W3 Awards
Education
User Experience
Looking to our Future
● Partnership with Bentley Historical library○ 150 year anniversary
● Expand Collective as our main digital asset source across Athletics
● Leverage Collective for cold storage of Michigan TV’s video
● Embed responsive images into recruiting site from Collective
for 10 DAM Tips
It’s time
MAKE IT THE SOURCETreat your DAM system as the single source of truth to access and share internal and external.
Tip 1:
COMMUNICATE UPFRONTShare the benefits to get your staff onboard and build the excitement with their involvement.
Tip 2:
KNOW YOUR AUDIENCEIt makes decisions around permissions, metadata, searching and access easier.
Tip 3:
MAKE IT THE HABITBeyond the migration, change leadership is required to make “going to the DAM” the norm.
Tip 4:
HAVE A CHAMPION...And be prepared to commit the time. Your content ROI is equal to your DAM time.
Tip 5:
ASSIGN A DAM ADMIN EARLY IN THE PROCESSDo this before you implement your DAMsystem, not after. Have a backup.
Tip 6:
CREATE COLLECTIONSCurating and grouping assets get you thinking about telling a story.
Tip 7:
MAKE IT EMBEDDEDLiterally, embed assets and syndicate content across other systems and processes.
Tip 8:
LOVE THY METADATAThe easier it is for users to find assets, the more they’re going to use the DAM system.
Tip 9:
KNOW THE IMPORTANCE OF USER GOVERNANCEYou have complete control to determine what user groups have access to what, when, and how.
Tip 10:
for DAM Q&A
Q&A
● What’s the best thing about your DAM system today?
● What’s the biggest lesson learned? ● What’s next?
Keep Learning
● Learn the DAM Basics and try DAM at DigitalAssetManagement.com
● Connect with other DAM Pros on LinkedIn ● Watch the presentation on advanced DAM concepts in
higher ed with Corey Chimko of Cornell University
Go.Widen.com/DAM-guide
Corey ChimkoDigital Resources Coordinator
Cornell University
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