This document is offered compliments of BSP Media Group. www.bspmediagroup.com All rights reserved.
This document is offered compliments of BSP Media Group. www.bspmediagroup.com
All rights reserved.
www.whive.com Powering Social Innovations
By @Patrick_Mungai, Investment Advisor @Whive
1. •Distribution of content
2. •Audience appeal & retention
3. •Sustainability (monetisation)
Content Provider Challenges
Solution = Leverage on Social Media
1. •Who’s my target audience?
2. •What do they want to hear?
3. •How do I sustain this?
3 Q’s for content providers
You need to answer this first & fast
The How
Compelling & consistent content
Choose the right platforms
Take time to build a loyal audience
Determine your revenue model
1.
2.
3.
4.
1. • Selling eye-balls through advertising
2. • Direct content sale
3. • Selling data through eye balls data
capture
The Hard one - Monetisation
Question is, are this all sustainable?
1. •SA - Soccer Laduma
2. •Nigeria – Iroko Tv
3. •Uganda – Kawowo Sports
Who has done well?
Future = lumping content with products
Content with products Using Apps to solve problems
Crowdsourcing & yes Crowdfunding
Enabling Co-Creation
Packaging solutions to businesses
1.
2.
3.
4.
Combines Social Media & Content
to crowdfund startups
PesaFund
STARTUP ENTREPRENEURS:
• First time entrepreneurs
• Struggling entrepreneurs
• Successful serial entrepreneurs
CAPITAL PROVIDERS:
• Investment Groups
•Angel investors
• Funding agencies
• Crowd sourcing
BUSINESS SUPPORT PROVIDERS:
• Consultants
• Experts
ONLINE SOLUTION PROVIDERS:
• Online Training providers
• Online solutions
THE ECOSYSTEM
Lets Engage
.
Q & A