Powering Connected TV with C2 Media Processormeeting.lmtw.com/090927/ppt/C2M_Internet_TV.pdf · Digital Signage Karaoke ... 17 C2 Micro Confidential C2 in Market Network Media Player

C 2 m i c r o s y s t e m s

Powering Connected TV with C2 Media Processor

2 C2 Micro Confidential

480i Analog TV to HD iDTV

Better TV and Home connected

Single Room to Multi-Room Viewing

Published to Web Content/UGC

Mobile and HDTV

HD-Ready and Connected

Evolution of TV Technology

HD, Intuitive UI, Interactive Connecting Content Across Devices

3 C2 Micro Confidential

New, seamless TV

over 3 screens • Snack Size: 2 ~ 10 minutes

• Commute time ~ 40 minutes

• Lunch time ~ 30 minutes

• Free time ~ 60 minutes

2

Expanding into new segmentsA New Dimension in Viewing TV

4 C2 Micro Confidential

Summary• Connected TV are rising, all players in the ecosystems are having

major actions going to this field. (Operators, Content Providers,

Appliance manufactures and Semiconductors)

• Home entertainment are shifting from cable & direct broadcast to

internet and pc based. Industry CE players are in the race to

connect internet video to the TV.

• Advances in silicon technology have improved the performance

and lowered the cost of ownership of network-capable consumer

electronics. (DMA, networked DVD, hybrid STB, media

player/networked, and internet TV)

• Most of the silicon companies with the capabilities of delivering

internet video are lack of providing turn-key solution and services.

• As the worldwide internet infrastructure are becoming better and

faster, Internet based content delivery to TV will become

mainstream.

5 C2 Micro Confidential

Broadcast

Broadband

(IP)

Convergence More than just a

phone – a life style gadget

& a companion

Video Transcoding

QoS, DRM,

Security, EOU,

Interoperability…

CE

PC

Mobile

Connected TV world

6 C2 Micro Confidential

Prime Business OpportunitiesWith a broadband-enabled network TV as display device, a number of broadband multimedia services can be offered:

Information

Service

Media

Service

Innovated Web2.0

Service

Converged

Service

• Download and View

• Live TV and Video on Demand

• Network Music Box

• Network Photo Album

• Digital Video Recording

• Information service

• Place-shift

• Video Phone

• Remote education

• TV gaming

• Network Karaoke

• TV Shopping

• Internet Radio

7 C2 Micro Confidential

It’s about delivering content and services to TV

C2 TV Platform

Linux OS &

Media Framework

UI & Applications

Content & Service

Access Client

Connect Play

Network Media Player

Internet

Music

Delivery Platform

Casual Game

VideoMovie

Flash

Information ServiceWidget

Photo

Video Phone

MTV

VoD

RSS

Karaoke

Content & Service Portal

8 C2 Micro Confidential

TV Manufacturer OfferingManufacturer Panasonic Sony Samsung Vizio

Service Vieracast Bravia Link Info.Link Extrem XVT

Example

Content

Partner

Google Yahoo!

(Portal)

USA Today

(RSS

Feeds)

Rhapsody

Amazon

video

Feature YouTube

Picasa

YouTube

SI

Yahoo!

content

News

Weather

Sports

Finance

SNS

Yahoo

Widget

Problem: only have access to limited, primitive contents

9 C2 Micro Confidential

■ With the evolution of TVs and the content, the needs for making it more “User

Friendly "and “Accessible” has always been the driving force to all sections.

Opportunities

10 C2 Micro Confidential

What’s the Best Solution?

Page 10

Consumer SoC,

remote control, HD

decoding

Broadcast

Broadband

Video

Digital TV, Analog

TV, Internet Video,

all program can be

integrated into one

box. Bring rich

content to end user

Open Arch

Chip

Open architecture

processor, running

standard Linux OS,

easy integration various

applications & services.

Full feature Internet

browser, access to all

internet video format.

Best easy-of-use

media player

Internet Media Player Key Features

Enjoy more

Internet

Media Player Consumer

QoE

C2 Offers Best Network Media Player Solution in Industry

11 C2 Micro Confidential

About C2

9/22/2009

- Founded by veteran Silicon Valley entrepreneurs to create

the best technology in the world for networked entertainment

- Dedicated to the delivery of rich media internet content and

services to the living room

- Developed the Jazz architecture and products to address the

need for cost-effective solutions for consumer electronics

devices

12 C2 Micro Confidential

Jazz Media Processor Architecture

Hard-wired+ Cost-effective

+ Low power

- Fixed function

- Slow time-to-market

for new features

Jazz+ Cost-effective

+ Programmable where

necessary

+ Fast time-to-market for

new features

CPU / DSP+ Programmable

+ Fast time-to-market

for new features

- Expensive

Optimal tradeoff between

hardware acceleration

and software flexibility

13 C2 Micro Confidential

Jazz processor enables next generation TV Applications

Media Processor

Dual Core

HD Codec

Transcode

350 MHz

2D Graphics

Processor

OpenVG 1.1

300 MHz

Display

Processor

Noise Reduction

Scaling

Dual Display

Security

Processor

Secure Boot

Device ID

Crypto Engine

Video Call

Time/place-shift

Browser

Java

P2P

Media Server

Code protection

DRM

E-Commerce

Value-added services

PIP/POP

Digital Signage

Karaoke

Intuitive UI

Flash

Casual Game

14 C2 Micro Confidential9/22/2009

Architected for rich media content

•High performance general purpose processor

•Extension for rich media data

•Hardware acceleration of commonly used operations

Designed for the internet

•Flexible/all codec support

•Linux-based for fast product development

•Browser-based content delivery

Optimized for CE

•Highly integrated

•Low cost

•Low power

•Small physical footprint

Complete Solution

•Silicon Device

•Media processing software

•Applications software

•Hardware design

C2 benefits

15 C2 Micro Confidential

Other network TV features can be enabled by C2Internet TV Services

Broadcast TV Channels Analog/Cable/Terrestrial

Video-On-Demand (VoD)

Media downloading TV (MiTV)

RSS-TV News, weather forecast, Stock

Widgets Information services

Time Shift TV (TSTV)

Personal Video Record by EPG (Recordable TV)

Location Free /Place-shift TV/3G Connecting TV and smart phone

Interactive TV Tele-voting

Photo sharing TV Network Photo sharing, Flickr, Picassa

Karaoke/Music TV

Video conference Visual call with 3G phone

Security TV/Home monitoring Home surveillance

Messaging/SNS (Social TV) Networking

E-Education

Games Multi-player casual game

16 C2 Micro Confidential

Network TV Alliance

BOARDS

C2 MEDIA PLAYER

NAVIGATION

USER INTERFACE

NETWORK TV DEVICES

CONTENT SERVICE

C2 CHIPSETS

CONNECTIVITY

CONTENT DELIVERY

17 C2 Micro Confidential

C2 in Market

Network

Media Player

PC Companion

IPTV STB

Recordable TV

Internet TV

Automotive

Infotainment

C2 Jazz

Media Processor

TCL MiTV

Transvideo i-Box2000

Asus 易录FUN TVComputex 2008 Award

D-Link DSM350

Lenovo M400 Player

Zin-TV 5003

一汽轿车奔腾B50

18 C2 Micro Confidential

C2 = Consumer + Communication

Video 2.0 = Transform Digitized Video to

Networked Video

Beijing (Headquarters)

2/F, No.3 Building,

No.28 Dong Hou Lane, Anwai Street

Beijing, 100710

Phone: +86-10-5172-1188

California

2833 Junction Avenue

Suite 101

San Jose, CA 95134

Phone: +1-408-295-3487

Taipei

No. 301, Sec. 2, Ti Ding Blvd.,

Neihu District 11493 Taipei

Phone: +886 2 87515655

Accelerating Development…Connecting Innovation

19 C2 Micro Confidential

Thank you!