Powerful speechwriting techniques for community managers - Felicity Barber

Page 1 <img data-url='document/powerful-speechwriting-techniques-for-community-managers-felicity-barber.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Powerful speechwriting techniques for community managers - Felicity Barber' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022030217/5886e9651a28abba528b5a0b/html5/thumbnails/1.jpg' width='140' height='200' /> THE ART OF PERSUASION

with

Thoughtful Speech

Page 2 <img data-url='document/powerful-speechwriting-techniques-for-community-managers-felicity-barber.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Powerful speechwriting techniques for community managers - Felicity Barber' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022030217/5886e9651a28abba528b5a0b/html5/thumbnails/2.jpg' width='140' height='200' /> What makes them excited?

Page 3 <img data-url='document/powerful-speechwriting-techniques-for-community-managers-felicity-barber.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Powerful speechwriting techniques for community managers - Felicity Barber' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022030217/5886e9651a28abba528b5a0b/html5/thumbnails/3.jpg' width='140' height='200' /> What are they afraid of ?

Page 4 <img data-url='document/powerful-speechwriting-techniques-for-community-managers-felicity-barber.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Powerful speechwriting techniques for community managers - Felicity Barber' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022030217/5886e9651a28abba528b5a0b/html5/thumbnails/4.jpg' width='140' height='200' /> pathos

logosethos

Page 5 <img data-url='document/powerful-speechwriting-techniques-for-community-managers-felicity-barber.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Powerful speechwriting techniques for community managers - Felicity Barber' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022030217/5886e9651a28abba528b5a0b/html5/thumbnails/5.jpg' width='140' height='200' /> Look for a HERO

Page 6 <img data-url='document/powerful-speechwriting-techniques-for-community-managers-felicity-barber.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Powerful speechwriting techniques for community managers - Felicity Barber' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022030217/5886e9651a28abba528b5a0b/html5/thumbnails/6.jpg' width='140' height='200' /> It’s all in the DETAIL

Page 7 <img data-url='document/powerful-speechwriting-techniques-for-community-managers-felicity-barber.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Powerful speechwriting techniques for community managers - Felicity Barber' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022030217/5886e9651a28abba528b5a0b/html5/thumbnails/7.jpg' width='140' height='200' /> Avoid CLICHÉS

Page 8 <img data-url='document/powerful-speechwriting-techniques-for-community-managers-felicity-barber.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Powerful speechwriting techniques for community managers - Felicity Barber' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022030217/5886e9651a28abba528b5a0b/html5/thumbnails/8.jpg' width='140' height='200' /> I want you to think that…

Page 9 <img data-url='document/powerful-speechwriting-techniques-for-community-managers-felicity-barber.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: Powerful speechwriting techniques for community managers - Felicity Barber' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022030217/5886e9651a28abba528b5a0b/html5/thumbnails/9.jpg' width='140' height='200' /> What’s better than one puppy?

Page 10 <img data-url='document/powerful-speechwriting-techniques-for-community-managers-felicity-barber.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: Powerful speechwriting techniques for community managers - Felicity Barber' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022030217/5886e9651a28abba528b5a0b/html5/thumbnails/10.jpg' width='140' height='200' /> Three puppies!

Page 11 <img data-url='document/powerful-speechwriting-techniques-for-community-managers-felicity-barber.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: Powerful speechwriting techniques for community managers - Felicity Barber' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022030217/5886e9651a28abba528b5a0b/html5/thumbnails/11.jpg' width='140' height='200' /> Thoughtful Speech