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CONQUER AUDIENCES
POWERFUL AFFIL IATE MARKETING WEAPONS:
WITH 19 TOOLS & PLATFORMS
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INTRODUCTION
There is no doubt that affiliate marketing is becoming one of the most popular ways to earn some (in some cases - a lot) money online. It can be profitable for both the marketer and the creator of a product - the merchant. But success is not a given in affiliate marketing - you have to manage to make conversions in order to succeed.
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TABLE OF CONTENTS
1. Tools & Platforms 42. Tools Useful for Seo 5 2.1 Webmaster Tools 5 2.2 Adwords Keyword Planner 6 2.3 Google Analytics 7 2.4 Semrush 8 2.5 Fruition’s Google Penalty Checker 93. Tools Useful for PPC 10 3.1 Google Keyword Planner & Google Analytics 10 3.2 Adwords Scripts 10 3.3 Facebook Text Overlay Tool 11 3.4 Canva 124. Tools Useful for Hosting 13 4.1 Hostinger 13 4.2 000webhost 145. Wordpress Plugin Tools 15 5.1 Widget logic 15 5.2 Mailchimp 166. Tools Useful for Content 17 6.1 Buzzsumo 17 6.2 Content Idea Generator 187. Tools Useful for Social Media 19 7.1 Hootsuite 198. Tools Useful for Link Creation & Tracking 20 8.1PrettyLinks 20 8.2 Google’s URL Builder 21 8.3 Forums and Industry Experts 22
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Anybody can try to become an affiliate marketer and that’s the great part, especially in such wide
niche like education. But the world changes rapidly, so how do you improve your strategies, skills
& content to keep up and stand out?
Fortunately, there are a lot of useful tools and platforms to help you track, analyze & improve
your activity as an affiliate marketer. They can be both suitable for beginners and advanced
marketers. To make it easier for you, here you can find a list of the most useful and applicable
tools & platforms for successful educational technology affiliate marketing!
TOOLS & PLATFORMS1
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This is a product of Google and is used very often for various SEO actions. It’s a free tool and
helps to improve the most important aspects in order to optimize search engine. As an example,
webmaster tool can be used to check the speed of your page as well as how your page appears
in the SERPs (Search Engine Results Pages).
So basically, by using this tool you can improve your site’s usability and ranking in the search
engine, which will lead to higher traffic and bigger audience in the long run.
TOOLS USEFUL FOR SEO2
Webmaster Tools
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Planning keywords is essential for SEO and affiliate marketing as well. It helps you carry out
research based on your specific niche or product that you promote and is suitable for comparison
analysis. For using AdWords Keyword Planner you will need an account but it’s completely free.
This tool will help you plan specific and targeted Adwords campaigns and carry out competitive
comparison, which will enable you to drive targeted audience and stand out among affiliate
competitors of the same niche.
Adwords Keyword Planner
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Google Analytics is a very useful and popular tool for all kinds of online businesses, so it’s no
surprise it’s useful for SEO and affiliate marketing as well. You can use it to track your traffic, to
analyze from which channel it came from, where the user landed and from where he exited.
You can also track the time spent on your site’s pages, the bounce rate, conversions made, goals
reached. It’s also useful to compare time frames, demographics of your target groups and so on.
To sum it up, Google Analytics helps you find out which pages are performing well and which
aren’t. Also it will let you know which traffic source is the best for you in terms of driving the
biggest amount of audience to your site. Overall, Google Analytics can help you target your
campaigns and actions more precisely and in a more thorough manner.
Google Analytics
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This tool has many features, but it’s focus is keyword research and competition analysis. It’s
especially great for affiliate marketing, because competition is ruff and tracking it is vital.
SEMrush helps analyze the actions of your competitors, the keywords they use and how those
keywords perform. If your activity is widespread among various countries, SEMrush can provide
data from various markets and regions.
Basically, SEMrush is another useful tool which helps you carry out ever-useful competitor
analysis and improve your activity among the educational technology affiliates.
Semrush
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As you probably already know, Google changes their algorithm pretty often. That is a true
headache for SEO and affiliate marketing using folks, especially when their rankings suddenly
drop.
This tool helps you analyze what caused your rankings to decline, for free, which will always keep
you on track, ready for sudden changes and will make you drastic change-proof in the long run.
Fruition’s Google Penalty Checker
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These two tools were mentioned for SEO, but they are very useful for paid per click advertising
as well - you can track and analyze your PPC campaigns, their effectiveness or failure to perform
and find out which of your strategies and tactics proved to be successful or failed.
TOOLS USEFUL FOR PPC3
Google Keyword Planner & Google Analytics
AdWords Scripts is a very likeable tool because it has pre-made automated scripts for various
prolonged tasks. By using JavaScript, this tool helps save both money and time with a huge
selection of scripts for analyzing your landing pages, tracking competitors, error detection, real-
time position bidding and more.
By using AdWords Scripts, you will be able to simplify your day to day tasks, make your work
easier and save a lot of time!
Adwords Scripts
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If you haven’t heard of it (or experienced it yourself) - Facebook ads have a rule that the thumbnail
of an image or a video can only contain up to 20% of text. So the Facebook Text Overlay Tool
checks if you meet these requirements and are able to run the ads on Facebook and Instagram.
This tool will save you a lot of time and annoying struggle of not knowing if you meet the Facebook
ads requirements or not and thus will improve your workflow.
Facebook Text Overlay Tool
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This platform is a very easy to use design site. Canva’s free and can help you with visualisations
for your social media, PPC or SEO campaigns. The platform has various tools & templates and a
database of free stock photos and images.
Canva will help you make your design related decisions and actions much easier, much faster
and most importantly free!
Canva
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This platform is one of the best alternatives for cheap but high quality hosting services. If you
don’t know what web hosting is, it’s fairly simple - imagine your website is a collection of files and
a database that your visitors view when they are browsing on your site. Just like a storage house!
Companies like Hostinger will allocate and take care of the house - the space for you to store
your website and data.
Hostinger provides different kinds of hosting services, like web, business and cloud VPS. You can
also find a very useful tool of domain name checker. It’s a fast and easy to use tool that lets you
check if your desired domain name is free, and if it is - you can simply register the name with
Hostinger.
The platform also offers a website builder opportunity! It’s surprisingly cheap and requires no
coding knowledge. The support system of Hostinger is one of the most pleasant and responsive
too. Hostinger is really convenient for an affiliate as it has many useful tools for all the needs of
creating and maintaining a website.
TOOLS USEFUL FOR HOSTING4
Hostinger
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This platform provides free website hosting services and is powered by Hostinger. So if you’re a
beginner and on a budget - this web hosting platform is perfect for you! It doesn’t have as many
features as Hostinger, but it offers amazing value for money.
As 000webhost has been around for more than 10 years, users seem to really trust this platform.
It also has free domain building and parking services as well as free SSL security and no ads. So if
you don’t have complicated and exclusive web hosting and building needs & if you’re not willing
000webhost
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WORDPRESS PLUGIN TOOLS5
With this tool you can control your affiliate banners on the widget areas. With the help of Widget
Logic, you can choose which banners show up on which sites, posts and so on. Basically, this
tool makes banner ads more targeted according to the content that a specific user is viewing.
Widget Logic will make your banner related work more performance-oriented, easier to manage
and successful, because your marketing actions will be correctly targeted.
Widget logic
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As you may know by now, email marketing is an important part of affiliate marketing and it is
vital to have an email list built up in order to create a targeted community and generate traffic.
MailChimp is a very popular and helpful tool which can help you with all your email marketing
needs, and you can install it in your platform! It’s very convenient because it has everything
necessary for email marketing in one platform and will make building up your email list, creating
engaging emails and remarketing so much easier and useful for your affiliate activities.
Mailchimp
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TOOLS USEFUL FOR CONTENT6
Are you wondering which of your articles, posts, videos or other forms of content received the
most attention (shares) in the last week? Buzzumo is just the tool for you! It is a paid tool, but it
also enables you to find the most authoritative influencers in your niche if you want to reach out
to them.
So basically, Buzzsumo will help make your content more relevant, trend-forward and always on
the pulse. Consequently, relevant content will attract more traffic and generate more conversions.
Buzzsumo
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If the muse of content creation doesn’t come and you’re stuck in the slump of creativity, no need
to worry! Content Idea Generator is a tool which analyzes your target audience and other data
you provide, and then creates hundreds of targeted and specific topic ideas and headlines.
Content Idea Generator will make your creative writing workflow smoother, time-saving and you
will never run out of ideas for attracting targeted audiences.
Content Idea Generator
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TOOLS USEFUL FOR SOCIAL MEDIA7
Since social media is a big part of a successful affiliate marketing strategy, tools like Hootsuite
comes in handy. This tool is saving your time by managing all of your multiple social media
accounts through one browser window and is mostly free. What’s not to like.
Your social media managing will be much easier, faster and not a pain in the butt anymore.
Hence Hootsuite also has a lot of measuring and analyzing tools, it will help you make better
decisions about your social media content and presence on the whole.
Hootsuite
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TOOLS USEFUL FOR LINK CREATION & TRACKING
8
This kind of tool is really popular among affiliate marketers. What it does is simple: Pretty links
cleans up your long and complicated affiliate links and turns them into shorter, understandable
and shareable links.
The tool is a WordPress plugin and also keeps track of the number of clicks and how they perform
on different pages. To put it briefly, Pretty link will help your links to be more attractive to your
audience, they will be easier to read & pronounce. Consequently, your audience will have less
negative or confused emotions regarding your affiliate activity and your sites.
PrettyLinks
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This tool enables the creation and tracking of links for your created content, social media posts,
ads, etc. and operates together with Google Analytics. It really simplifies your work and also
enables split-testing with a creative.
Google’s URL Builder will help you track which of your posts, articles or other form of content
created more conversions, got more attention and so on. It’s both useful for you and your
merchant, because you will know what kind of content works best for a specific product, and
what kind of content performs poor and is not suitable.
Google’s URL Builder
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Like in every case of building up a successful career, you always have to keep on track with the
latest news, trends and practises of affiliate marketing. That’s why it’s important to read various
blogs, websites and forums regarding affiliate marketing, especially those written by gurus and
professionals.
Neil Patel, Drew Eric Whitman, Charles Ngo, Zac Johnson are the names of just some of the most
successful affiliate marketers who became wealthy by exploiting this industry to the fullest. They
always give advice and share their experience on affiliate marketing, so it’s important no to miss
them on your daily readings.
Affiliate forums are also a gold mine, because you can read the experiences and comments of
others as well as sharing your own. It lets you learn from the mistakes of fellow affiliates and if
you have a problem or a question, the affiliate community can always help you with that. Some
of the best affiliate forums are StackThatMoney, AffiliateFix and AffPlaybook.
Forums and Industry Experts
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As you probably understood, becoming an affiliate marketing guru takes time… and mastery of many different tools and platforms to make this journey easier. Let’s hope that this list of the most useful tools & platforms for different kinds of affiliate marketing strategies and types was useful to you whether you are only a beginner or an advanced affiliate marketer.
Good luck mastering them!
FINAL WORD
“There are no secrets to success. It is the result
of preparation, hard work, and learning from
failure.”
– Colin Powel