Powered by China Outbound Tourism Research Institute Berenice Aceves, MBA COTRI China Outbound Tourism Research Institute, Heide / Beijing China Outbound.

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China Outbound Tourism Research Institute

Berenice Aceves, MBACOTRI China Outbound Tourism Research Institute,

Heide / Beijing

China Outbound Tourism 2011: Arrival of the New Chinese Tourist

Exhibitors Workshop April 12, 2011

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• COTRI China Outbound Tourism Research Institute is the worldwide leading independent research institute for analysis, consulting and quality assessment relating to the Chinese Outbound Tourism market.

• Headquarter in Heide/Germany, China office in Beijing.

Director: Prof. Dr. Wolfgang Georg Arlt FRGSActive in P.R. of China since 1978 Former owner of Inbound Tour Operator China->EuropeCOTRI founder and director since 2004Professor at West Coast University of Applied Sciences


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Global Tourism 2010: 6.7% increase of international tourism

arrivals


Asia –Pacific region20% increase year by year

Forecast for global tourism: From 930 million to 1.6 billion travels by 2020

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China´s Major Targets of the 12th Five-Year Plan

for 2011-2015

Annual average GDP growth: 7%

GDP in 2015 (based on 2010 prices): 55 trillion Yuan (US$ 8.37 trillion)

Proportion of service industry's output in GDP: up by 4 percentage points

Release of major pollutants: down by 8%-10%

Jobs created: 45 million

Average growth of residents´ income: more than 7%

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China Outbound Tourism Research Institute2010: 57.4 million outbound trips

China is the No. 1 source market in Asia even without taking into account trips to Hong Kong / Macao

For the second time in China: Outbound tourism spending higher than inbound tourism income

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2000: Global market share 1.5%

2010: Global market share 5.8%

2000: One out of 67 international travellers originates in Mainland China

2010: One out of 16 international travellers originates in Mainland China

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Share of Chinese outbound travels during three quinquenniums 1995-2009 (Source: CNTA / COTRI, no reliable data available before 1995)

More than 60% of all travels happening in last quinquennium 2005-2009

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Chinese outbound travels projection for current quinquennium 2010-2014

a) projected increase according to State Council planning b) projected increase if growth rate equals 2000-04/2005-09

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Market SegmentsSegmentation of market in

- low price/bad quality mass market For the “Europe-from-the-Coach-Window” mass market there is still a queue of at least 100 million Chinese waiting for their turn to get their photo in frontof the Eiffel tower.

and - “FIT” / “Semi-FIT”, ”MICE” high-end market"We didn't want to go on a group tour since these can be very rushed, taking in toomany countries over a short period of time. We think we handle independent travelquite well since we were all in Singapore last Spring Festival when we also went toThailand. We think we will be able to get around Italy by ourselves.”

(China Daily 28- 01-2011)

January 2011: 456 million Internet users 32% Internet penetration rate.

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China Outbound Tourism 2011:

Good news – not only because of quantitative growth but also because of qualitative developments:

1.Political support for outbound tourism2.Greater interest in in-depth travels3.Easy access to passports and hard currency


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1. Political support for outbound tourism by Chinese Central Government:• On November 25th 2009, a State Council executive meeting chaired by Chinese Premier Wen Jiabao adopted the “Statement on Accelerating the Tourism Industry Development” which declared a planned annual increase of 9% for outbound tourism.

• In the 12th Five-Year Plan for the first time the development of outbound tourism is actively promoted instead of being hindered by the Chinese government.


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2. Greater interest in in-depth travels:

“… one of the remarkable characteristics of China tourism in 2010 was the detailed market segmentation. When the normal tourism market was still the main component of tourism section, special interest groups were forming as well. Some special attractive long-distance and niche market focused tourism products which were offered by tour operators both inside and outside China turned out to be very successful.”

Prof. Zhang Guangrui Development of China's Outbound Tourism 2010 in: Green Book of China's Tourism 2011

Niche market and special interest products offer opportunities to attract Chinese visitors

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3. Less bureaucratic problems from the Chinese side:

• 140 ADS agreements with all important destinations signed• Access to passports and hard currency relatively easy• Individual tourist visa agreements with Asian and some European countries• More choice of destinations and tours than ever


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But complaints about many destinations:

• Visa problems still existing• (Perceived) Safety problems given extensive media attention in China• Quality level often not according to Chinese expectations• Not enough visible dedication to Chinese market


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Chinese Outbound Mass and New Tourists will continue to travel all over the world in growing numbers, but with specific demands and growing expectations.

Are you ready?

www.patastore.com

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Thanks

We are here to answer all your questions:

- Now

- COTTM 2011 COTRI Stand 2000 - www.china-outbound.com and - www.chinatraveltrends.com

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COTRI Events during COTTM 2011

1) CTW Award 2011 CeremonyThursday April 14, 10.00 to 12.00 h

COTTM 2011 TheatreLanguage: English

2) Book Presentation

Green Book of China’s Tourism 2011China’s Tourism Development Analysis and Forecast

Thursday April 14, 13.30 to 14.15 h COTTM 2011 Theatre

Language: English and Chinese

3) Exhibitors Debrief WorkshopFriday April 15, 10.00 to 12.00 h

COTTM 2011 VIP Room Language: English

Powered by China Outbound Tourism Research Institute Berenice Aceves, MBA COTRI China Outbound Tourism Research Institute, Heide / Beijing China Outbound.

Documents

outbound trips china

normal tourism market

mainland china

china office

outside china

tourism industry development

inbound tourism income

green book of chinas