Powered by Broadband Learning Live: Title 1 Presented by Doug Marlowe For Broadband Learning Live Presented by Doug Marlowe For Broadband Learning Live.

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Broadband Learning Live: Title

Presented by Doug MarloweFor Broadband Learning LivePresented by Doug Marlowe

For Broadband Learning Live© 2003 Maher & Maher

WELCOME TOWELCOME TO

Bits, Bytes and BandwidthBits, Bytes and BandwidthBroadband EssentialsBroadband Essentials

router

dig

ital

data

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Broadband Learning Live: Title

Ground RulesGround Rules Navigate to File > Connection Speed to

specify your connection speed.

Please use the mute feature on your phone if you are in a high-traffic or noisy area.

Please do not put the call on hold if you have hold music or a recorded hold message.

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Participant Info, Raise Hand, Emoticons

Annotation Tools

Polling

Whiteboard: Presentation area

Chat Room

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About Broadband Learning LiveAbout Broadband Learning Live 2 years old, dozens of

recorded modules Cable & Telecom Business Management Customer Care

Understandable New products and trends

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Learning ObjectivesLearning Objectives Clarify the new role of the cable industry Define Key Terms in Digital Technology Identify key challenges and opportunities Explain key benefits for the cable industry Pinpoint skill gaps in call center and field staff

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The 5 “W” Questions and an “H”The 5 “W” Questions and an “H” Who are we anymore? What is cable today? Why did this happen? Where do we go from here? When did we make this change?

How will we get there?

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The 5 “W” Questions and an “H”The 5 “W” Questions and an “H” Who are we anymore?

A distributor of video entertainment on a local, and regional level

An Internet Service Provider (ISP) A telephone company A one source resource for everything

broadband

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The 5 “W” Questions and an “H”The 5 “W” Questions and an “H” What is cable today?

The best way to get data in and out of a home

Built to over 65% of all households in the USA

A young industry struggling with developing “Best Practice” process engineering

Throwing off the chains of dependency

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The 5 “W” Questions and an “H”The 5 “W” Questions and an “H” Why did this happen?

Cable modem in use since 1982 (commercial)

The development of the Internet (1994) 1996 Telecom Act (Allowed us to compete) Investors saw our infrastructure as a gold

mine• Blind faith, greed and stupidity• Lack of understanding of our limitations

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The 5 “W” Questions and an “H”The 5 “W” Questions and an “H” Where do we go from here?

The revolution is over – it’s evolution now

Seat of the pants management is dead The craft no longer leads the business The business is now in the hands of

business professionals OpenCable – everything over IP.

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The 5 “W” Questions and an “H”The 5 “W” Questions and an “H” When will we see daylight?

When we develop the commercial market

When we automate problem resolution methods

When we make training a higher priority

When we have 360o customer visibility

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The 5 “W” Questions and an “H”The 5 “W” Questions and an “H” How will we get there?

By training our employees and customers

By migrating to all digital systems By implementing leading edge

technologies By creating brand new revenue streams By mastering advanced services

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Key TermsKey Terms Analog & Digital IP (TCP/IP) Router & Switch 802.11x

(Wireless) Cable Modem Gateway Alphabet Soup

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Key TermsKey Terms Analog & Digital

Analog – the representation of changes in a characteristic over time

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Key TermsKey Terms Analog & Digital

Digital – the numerical representation of changes in a characteristic over a fixed time period.

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ReviewReview Analog…

A. Is a stream of numbers measured at set intervals

B. A stream of values measured continuously over a set interval

Digital…A. Allows us to easily

record and manipulate and analyze information

B. Enables us to easily transmit information

C. Keeps getting better and faster

D. All of the above

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Key TermsKey Terms IP (TCP/IP)

Internet Protocol• Rules of the road

Works on “Packets” Defines originator

and target addresses

Defines what’s in the envelope

Used with routers

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Key TermsKey Terms Router & Switch

Router• Makes decisions on

how and where to forward packets based on IP address and data type.

Switch• Shares access

between the network link and many computers.

216.239.57.9968.168.78.26

69.47.191.168

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Broadband Learning Live: Title

Key TermsKey Terms

Cable Modem

Wireless Broadband Router w/4 port Switch

Ethernet “NIC” Card

Wireless

69.47.191.168public IP address

192.168.1.1

192.168.1.100

192.168.1.101

To/FromGateway 69.47.184.1

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Key TermsKey Terms

Optical TxCombiner

NodeAmplifier DropTap

Optical Rx

Demodulator

Video Data (69.47.184.1)Voice

INTERNET

Telephone Network

QAM Modulators

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Alphabet SoupAlphabet Soup Cable Specific Buzz Words

VoIP – Voice over IP QoS – Quality of Service 802.11g – Wireless 54Mbps CMTS – Cable Modem

Terminating System PSTN – Public Switched

Telephone Network GigE – Gigabit Ethernet P2P – Peer to Peer

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Traffic Types - EmailTraffic Types - Email

INTERNETINTERNET

Mail Server

Mail Server

wowway.com

alaskacom.net TONY

GINA

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Traffic Types – Web PagesTraffic Types – Web Pages

Alaskacom.netWeb Servers

TONY

INTERNETINTERNET

Web/Proxy Server

Google.comWeb Servers

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Traffic Types – IP Voice ( )Traffic Types – IP Voice ( )

Voice Switch& SignalingGateway

PSTNPSTN

MTA

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Challenges & OpportunitiesChallenges & Opportunities Cable Leading in Bandwidth

Delivery Challenges

• Expanding customer care• Finding money for expansions• Maintaining reliable systems

Opportunities• Growth of subscriber base• Create new revenue streams• Move “Up Market” with commercial services• Reduce subscriber churn

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SummarySummaryTCP/IP is King of the HillCable will be “All Digital”All digital means new servicesVoIP is the “Next Big Thing”Biggest Challenge is TRAININGBig cultural shifts are upon usDSL is a hungry giantSubscribers want us to know it allMoney to be made in support

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