CONNECTING TO FIGHT HUNGER “Uniting Passion to Teach and Passion to Learn”
Oct 21, 2014
CONNECTING TO FIGHT HUNGER
“Uniting Passion to Teach and Passion to Learn”
CONNECTING TO FIGHT HUNGER STAFF
Danielle Hoskins Bridget Howland Valerie Mahoney Chelsey Mueller Amanda Taylor
MISSION, VISION, AND VALUES
Mission: Is a innovative educational initiative connecting efforts of individuals passion to learn with the intentions of promoting self-sufficiency and providing hunger awareness to the community of Manhattan.
Vision: Connecting people with a passion to teach and a passion to learn in order to alleviated hunger in Manhattan, KS
Values:• Serve to local Manhattan community• Provide opportunities for lifetime learning• Committed to non-discrimination in our programs and activities• To insure that everyone can live a healthy and happy life
FOOD FOR THOUGHT The dictionary describes hunger as “the painful sensation or state of
weakness caused by need of food.” Some people become irritable, shaky, or disoriented if they are not fed at their usual mealtime. Others experience hunger as feeling lightheaded, empty, low, headachy, or hollow. At times a growling stomach prompts an eating episode. Some eat when they get depressed. Others lose their appetite when they get depressed. External stimuli are abundant, as are emotional and physical ones, yet few of these are hunger, just some other strain on your nervous system.
In order to identify hunger, you must first understand what it is. This is not as easy as it seems. Many of you may never have let yourself experience true hunger, only a feeling of discomfort. - Caryl Ehrlich
MANHATTAN, KS POVERTY RATE DATA Poverty rate among high school
graduates not in families:› Manhattan: 49.6%› Kansas: 19.2%
Poverty rate among people who did not graduate high school not in families:› Manhattan: 47.2%› Kansas: 37.2%
Children below poverty level:› Manhattan: 12.2%› Kansas: 13.9%
*In terms of Race, 51% of those categorized as “Some Other Race” live in the highest amount of poverty in town with Hispanic or Latino and American Indian and Alaska Native at approximately 25%; these Manhattan averages are higher then Kansas average.
*also, the age group 18-24 has by far the highest percentage of resident living below poverty level.
Percentage of residents living in poverty in 2007:› Riley County :20.3%› Kansas: 11.2%
Residents with income below the poverty level in 2007:› This county: 20.6%› Whole state: 9.9%
Residents with income below 50% of the poverty level in 2007:› This county: 10.4%› Whole state: 4.1%
Poor families by Family Type:› Married-couple family (43.8%)› Male, no wife present (10.2%)› Female, no husband present (46.0%)
Breakdown of poor residents in Manhattan not in families by work experience:› Worked full-time, year-round (3%)› Worked part-time (79%)› Did not work (18%)
DID YOU KNOW?
It is estimated that over 35 million people live in food-deprived homes in the United States. If you’re a little down on your luck and are in need of a little help, local food banks are there to help: they provide food and other donations to those in need. Through donations, they provide thousands of Manhattan KS families with meals to keep their family fed. Manhattan KS food banks also provide food to soup kitchens, shelters, and other charitable organizations helping low-income individuals.
Manhattan KS food banks provide not only food but hope to millions of homes; hunger and poverty often go hand-in-hand. Typically, food charities accept all types of donations of food and non-perishable items to be distributed to needy homes. Manhattan KS food banks provide a great deal of assistance to poverty-stricken homes.
HUNGER RELIEF IN MANHATTAN
UFM Community Garden› Plant A Row For the
Hungry
Flint Hills Breadbasket › Cats For Cans
Crisis Center Church Food Pantries Second Helping
“Empty Bowls”
United Way Salvation Army School Back Pack Programs
Meals on Wheels
LOGIC MODEL
Inputs Outputs Outcomes
•Time•Manpower •Group•UFM•Local Business•Donations•Community Space•Radio Stations
ActivitiesParticipation
•Calendar Events (Collegian, press release, Greek community, Residence hall)•Implement programs•Training•Facilitation•Logistics•Developing curriculum•Task force meeting
•Target population•Businesses•Teachers•ECE•UFM
•Fund programs
•Increase fundraising•Stability•Involve community members•Community awareness of hunger
Short Term Long Term
COMMUNITY RESOURCES
UFM
Local community
Board of Directors
K-State students
Hungry population
Radio
stations
City
Community garden Flint Hills
Bread Basket
Midwest
Lack of GovernmentInstituted programs
Food Stamp program
Free/ReducedMeal Program
Economic stability
PROGRAM DEVELOPMENT AND IMPLEMENTATION PLAN
PROGRAM DEVELOPMENT AND IMPLEMENTATION PLAN CONTINUED
Six- eight months before the event:› Host a task force meeting with potential event
partners (UFM, School of Leadership Studies, K-State Volunteer Center of Manhattan)
› Recruit community members and K-State students to be on the activities carnival planning committee and its sub-committees:
Marketing/PR Committee Sponsorship/Fund-raising Committee Booth Coordination Committee Volunteer Recruitment/Supervision Committee In-Kind Donation Committee Logistics Committee
PROGRAM DEVELOPMENT AND IMPLEMENTATION PLAN CONTINUED
› Secure event location (Ahearn Fieldhouse)› Talk to local businesses and organizations
about sponsoring the activities carnival Three- four months before the event:
› Talk to local businesses, nonprofits and campus organizations about having booths at the activities carnival and giving in-kind donations
› Conduct risk assessment› Begin to recruit volunteers for the day of the
event
PROGRAM DEVELOPMENT AND IMPLEMENTATION PLAN CONTINUED
One month before the event:› Talk to KSU Police and EMT’s about
attending the event › Work with partners to promote the
activities carnival in the community and on the KSU campus
› Continue to recruit volunteers for the day of the event
› Follow-up with local businesses and organizations about their donations
PROGRAM DEVELOPMENT AND IMPLEMENTATION PLAN CONTINUED
Day of the event:› Assist volunteers with set-up, registration
and clean-up› Designate volunteers to be “runners” for
the booths› Make sure that event is running smoothly;
handle any issues or complaints that arise› Distribute evaluation surveys to sponsors,
community organization representatives and attendees
PROGRAM DEVELOPMENT AND IMPLEMENTATION PLAN CONTINUED
After the event:› Analyze the surveys to determine what
people liked and what changes need to be made for next year’s activities carnival
› See if enrollment in UFM’s community food, gardening and nutrition classes increased after the event
› Send thank you notes to partners, sponsors, donors and volunteers
COMMUNITY OUTREACH, MARKETING & PUBLIC RELATIONS
•Robin Hood Marketing • By Katya Andresen
ACTION
Partners: Support us in our effort to create an activities carnival that will promote community programs and organizations that address hunger in Manhattan
Sponsors: Make financial contributions so that we are able to put on a successful activities carnival
Community Businesses/Organizations: Sign up to have a booth at the carnival and make in-kind donations
ACTION CONTINUED
Community members and KSU College Students:› Take one or more of the following three
actions: Volunteer as a member of the planning
committee Volunteer on the day of carnival Attend the carnival to learn more about
hunger programs and services in Manhattan
AUDIENCE
Community members of Manhattan, KS and KSU students
Use information about hunger in Manhattan along with information obtained at the task force meeting to create a strategy for marketing to our audience
ENVIRONMENT
We can use our marketplace, competitors and partners to reach our audience› Marketplace
Demographic- Majority of residents are between the ages of 18 & 24 The predominant race is Caucasian Equal distribution of males and females
Lifestyle- Family-focused Hardworking On-the-go
Economic- Majority of the population belongs to the middle or lower
class
COMPETITORS
Local nonprofits
KSU student organizations
Churches
Elementary, middle and high schools
HOW WILL WE COMPETE?
Stress the fact that the carnival is unique because it focuses on hunger awareness and prevention
Collaborate with other organizations
Make the carnival affordable (free) and valuable to attendees
PARTNERS
Many potential competitors can become partners
Involve partners in the planning, promotion and implementation of the activities carnival
MESSAGE
The activities carnival will address the issue of hunger in Manhattan by providing attendees with information about local programs and organizations that work to alleviate hunger
Specifically, attendees with learn about local food banks, community gardens, food budgeting and preparation classes, nutrition programs and food stamps
HOW WILL WE DELIVER THE MESSAGE TO OUR AUDIENCE?
Posters Sidewalk chalk Brochures Ads in school newsletters Ads in church bulletins E-mails to other nonprofits Banner on Anderson Press releases to the Collegian and Mercury Letters to the Editor Public Service Announcements on radio stations Social networks (Facebook, Twitter, etc.) Website (linked to the UFM’s site)
COMMUNITY INVOLVEMENT
Youth and Adult Volunteer Involvement
VOLUNTEER RECRUITMENT
Networking Connections Media
UTILIZATION OF VOLUNTEERS
Spread the word
Everyday operations
Fundraising Event
Donors
BOARD OF DIRECTORS
Involvement and Recruitment
BOARD ROLES AND RECRUITMENT
Expectations
Legal Responsibilities
Decision Making
Representation
Monitoring
Finances
Diversity in the Board
Kansas State University
School Board
City Council
High School Students
Local/ Non-Prominent members
Diverse Characteristics/ Roles
FUNDRAISING PLAN
UFM Learning Carnival
FUNDRAISING CONTINUED
UFM Learning Carnival: create ties between org. and nonprofit in Manhattan community, based around theme of fighting local hunger› “How to” Theme› Provide educational resources› Location-Ahearn› Date- Fall
FUNDRAISING CONTINUED
› Donations $100.00 donation from companies to have stands at carnival
$50.00 donation fee for other local non-profits
Fee to rent table, use electricity, etc Raffle prizes, such as, free UFM class or gift card to People’s Grocery
Hobby Lobby, Dillon, Wal-Mart, etc, for items they can provide
FUNDRAISING CONTINUED
› Possible booths and groups UFM Community Learning Center Counselors-credit, etc. Food stamps-buying on a budget Going green-eco. friendly, buying on a budget Food preparing Nutrition Tips-Lafene and Marcy Fitness-Rec. Services Interest group from K-State,
› Have childcare area, volunteers from ECE-have child activities
TIMELINESi
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Thre
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One
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•Task force meeting•Committee creation•Secure location (Ahearn)•Sponsorships
•Talk to business & nonprofits•Risk assessment•Volunteer recruitment
•Police/EMT•Promotion•Continue to recruit volunteers•Follow-up with donors
Day o
f
•Set up•Registration•Help booths•Hand out evaluations•Oversee days’ activities
Afte
r
•Analyze evaluation •Thank You’s
REFERENCES
Andresen, Katya. Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes. San Francisco, CA: Jossey-Bass, 2006.
Photo-Kansas State University, http://www.ksu.edu/
http://articles.directorym.com/Information_Of_Hunger_Manhattan_KS-r980982-Manhattan_KS.html
http://www.city-data.com/county/Riley_County-KS.html
http://www.myhuckleberry.com/Kansas/Manhattan_KS/Community_~_Government/Food_Banks.aspx