1 THE PROBLEM $$$$$ WHAT WE CAN DO… LIMIT IMIT IMIT IMIT EXPOSURE XPOSURE XPOSURE XPOSURE TO TOBACCO OBACCO OBACCO OBACCO MARKETING ARKETING ARKETING ARKETING AT AT AT AT THE HE HE HE POS POS POS POS DISPLAYS TYPE LOCATION NUMBER LIMIT EXPOSURE TO TOBACCO MARKETING DISPLAY REGULATIONS
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1
THE PROBLEM
$$$$$
WHAT WE
CAN DO…
LLLLIMITIMITIMITIMIT EEEEXPOSUREXPOSUREXPOSUREXPOSURE
TTTTOOOO TTTTOBACCOOBACCOOBACCOOBACCO
MMMMARKETINGARKETINGARKETINGARKETING ATATATAT
TTTTHEHEHEHE POSPOSPOSPOS
DISPLAYS
TYPELOCATION
NUMBER
LIMIT EXPOSURE TO TOBACCO MARKETING
DISPLAY REGULATIONS
2
LIMIT EXPOSURE TO TOBACCO MARKETING
CONTRACT REQUIREMENTS
Retail Leaders 2005 Agreement
LIMIT EXPOSURE TO TOBACCO MARKETING
DUPLICATE SUCCESS
LICENSING TOBACCO
RETAILERS
3
LIMIT EXPOSURE TO TOBACCO MARKETING
LOCATION LIMITATIONS
••
• Proximity to Schools
LIMIT EXPOSURE TO TOBACCO MARKETING
REDUCE THE NUMBER OF
RETAILERS
LIMIT EXPOSURE TO TOBACCO MARKETING
TOBACCO-FREE PHARMACIES
4
Feasibility & Legality
Center for Public Health and Tobacco Policy
Center for Public Health and Tobacco PolicyNew England Law | Bostonhttp://[email protected]
Center for Public Health and Center for Public Health and Center for Public Health and Center for Public Health and
Tobacco PolicyTobacco PolicyTobacco PolicyTobacco Policy
Legal Expertise for New York StateTobacco Control Policy
MYTH FACT
It is difficult and
expensive to implement
Point-of-Sale policies.
Execution and enforcement is not
complicated; POS policies complement
existing regulations. Costs are covered
under the licensing scheme.
Point-of-Sale restrictions
will harm local
businesses.
Experience shows POS measures
improve public health without hurting
businesses.
We have already done
enough to reduce youth
tobacco use.
Tobacco companies focus their
marketing at the POS and public
policies are needed to protect the next
generation from exposure to these
tactics.
v.
5
CONCLUSION
PROBLEM: Industry uses retailers
to reach (youth) customers
because it works.
SOLUTION: Reduce (youth) exposure
to in-store marketing.
Center for Public Health and Tobacco PolicyCenter for Public Health and Tobacco PolicyCenter for Public Health and Tobacco PolicyCenter for Public Health and Tobacco Policy
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