Power of Satellite in Africa

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Power of Satellite in Africa How satellite technology can help bridge

the digital divide on the continent

Ibrahima Guimba-Saidou, SVP Africa

1

Africa is the future

Most of the continent’s population is concentrated in some of the most rainy areas.

Source: Afrographique: Mapping the largest African nations, 2012

54 Countries in Africa 1 54

1 billion people in Africa

= 15% of the world 2 15%

By 2030, 50% of

Africans will live in cities 3 50%

By 2040, 1.1 billion

Africans will be of

working age 4 1.1bn

Africa | Economy

3

Source: Whiteafrican: Middle class Africa: 2011

Africa | A rising market

Strong demand for broadband and

connectivity in non-urban areas

Data and voice services for telcos and

enterprises

Mobile backhaul requirements for

2G/2.5G/3G expansion into rural areas

Increased capacity has increased

demand for triple play services

Government-led initiatives to bridge

the ‘digital divide’ and to ensure

secured access

Local TV content production, digital

switch-over and proliferation of low-cost

digital tuners and LCD screens enabling

large potential for Pay-TV, Free-To-Air &

Free-To-View platforms

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Africa | The future of broadcasting

DTT will be key growth driver of TV penetration, to grow >50% by 2015

DTH is another key growth driver as satellite operators focus on growing free-to-air and free-to-

view audience across the continent

Strong demand growth for HD channel

Launch of OpenView HD Free-To-View platform in Q4 in South Africa, with further expansion

into sub-Saharan Africa

Strengthening 5°E, 22W and 28.2W prime DTH/Video neighbourhoods

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86 million

TV home growth

123 million

2009

2015

TV Penetration

50% Analog

2015

Africa | Bridging the Digital Divide

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300 million people are over 50km from their fibre or cable broadband connection – the greater the distance the worse the connection quality

400 million people have no internet access at all

In 20 years the number of cities with over 10 million inhabitants will double, driving demand for connectivity

Fibre bridges the digital divide between the Western World and Africa, but does not bridge the digital divide within Africa between urban and non-urban areas

Satellite provides efficient way of connecting the majority of the 700 million unconnected people

Strong or growing demand for broadband and rural connectivity, data and voice services for telcos, mobile operators, enterprises and government services (education, health)

Connecting you to

Africa

Your Connection to Africa

Customers in Africa want the same as customers in rest of world

We provide the local infrastructure to connect Africa to the world

Connecting urban and non-urban areas

SES provides the assets in space and the capabilities on the ground

Once we have you connected, we offer support and services on the ground to keep

you connected

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Supporting Africa with Satellite Power

28.2°E

5°E

23

.5°E

YahSat 1A

Global Access Network

With our Global Access Network we ensure

our customers are connected to the world’s

leading satellite fleet, through our extensive

fiber reach and our network of teleports.

Who do we serve?

Media and

broadcasters

Enterprise and

telcos

Governments

and institutions

Direct-to-home (DTH)

Cable distribution

Full-time contribution

Occasional use

Digital terrestrial TV

Uplink services

Content management

services

Playout services

Consultancy and training

Space segment

services

Value Added & Customized

Services

VSAT networks

Broadband access

Internet trunking

Mobile backhaul

Maritime and aeronautical

communications

SCPC service

DVB service

VNO service

Bi-directional

broadband access

SES Global Access

Services

Multiple models fitting to government customer needs

• Full satellite programs

• Shared satellites

• Hosted payloads

• IP platforms

• Ground system solutions and satellite ground services

• Consultancy and training

Space segment

services

Value Added & Customized

Services

Our customers use these services for

Welfare and diplomatic services - Emergency response - Military

communications - Telemedicine, E-learning and digital inclusion

programmes

How do we serve?

We drive innovation

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Multi-device support

Integrating satellite on the

home LAN

Multi-device support

Integrating satellite on the

home LAN

Multi-device support

Integrating satellite on the

home LAN

Multi-device support

Integrating satellite on the

home LAN

Multi-device support

Integrating satellite on the

home LAN

Multi-device support

Integrating satellite on the

home LAN

A unique SES solutions and standards portfolio

Together with its customers and industrial partners, SES developed a unique solutions and

standards portfolio to fully integrate satellite with Telco's & MNOs multi-play solutions

How do we serve?

O3b | A revolution to mobile backhaul

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▲ A different kind of satellite

▲ The medium earth orbit reduces delay by

75% compared with GEO

▲ Lower cost to build and launch compared

with GEO

▲ O3b first satellite constellation build

with mobile backhaul networks in mind

▲ O3b’s cost advantage enables the

business case for 3G voice and data in

rural areas

▲ O3b’s latency advantage reduces churn

by improving the quality of voice and data

services

How do we serve?

Femtocells access via ASTRA2Connect

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Femtocells are small cellular base

stations, designed for indoor use in a

home or small business. It connects

the user to the service provider’s

network via broadband connection.

Femtocells typically support 2 to 4

active mobile; allows service

providers to extend service coverage

indoors, where access is limited or

unavailable. It relies on broadband

access to create an IP path to the

mobile network where calls control is

handled.

ASTRA2Connect provides the

backhaul into the core mobile

network. The solution has been

tested and supports 3G cellular

device such as mobile handsets and

notebooks with mobile broadband

capabilities.

How do we serve?

Triple Play turnkey solution

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Broadband access with:

Download speed up to 10 Mbit/s

Upload speed up to 360 Kbit/s

Volume limited and unlimited packages

Options:

Voice over IP (VoIP)

Freezone (unlimited download during the night)

Fair Use Policy

Additional GBytes (for volume volume limited packages)

Service Offering

always-on connectivity for broadband and VoIP

flat-rate monthly fee

low-cost subscriber equipment

simple to install and use

“Triple play” capabilities – Internet, TV and VoIP in one offering

no infrastructure investment required

sustains large end-user populations

capable of large network deployments

Solution benefits

How do we serve?

Consultancy services

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▲ Frequency coordination

▲ Satellite operations and flight

dynamics

▲ Satellite programme monitoring

▲ Launcher procurement monitoring

▲ Interferences

▲ Training

▲ Payload specification

▲ Satellite RFP

▲ Teleport infrastructure

How do we serve?

SES in Africa

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Global satellite operator providing

capacity for reliable and secure

satellite services and solutions

Committed to growing the African

continent with local teams and

regional offices in

Johannesburg, Accra and

Addis Ababa

9 satellites at 7 orbital positions

Coming in 2014: Astra 2G

SES carries more than 430 TV

channels across the continent

with 100 free-to-air

SES satellites are supporting

communications networks

across Africa

Caravan and Elevate

programmes

Accra, Ghana

Addis Ababa,

Ethiopia

Johannesburg,

South Africa

How do we serve?

Africa’s Installer Training Programme

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A trained, motivated and engaged installer network is essential to support DTH growth

Installer programme established in 9

African countries over the last 2 years.

Investment in “up skill”

Strong industry brand and established

communication platform

A community of installers

Elevate accreditation of an installer is

sought after across Africa

Full suite of elements – training materials,

methodologies, marketing & promotional

materials, digital, social media, and

supported by a developed technology

platform

Formulated to be adapted to new markets

such as South Africa

How do we serve?

Caravans | The SES workshops

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▲ SES travels the African continent to

deliver free workshops on how satellite

capacity can support digital migration,

free-to-air market development and

broadband services

▲ SES works with African regulators,

government agencies, broadcasters and

network operators to assist with digital

migration by 2015 and reducing the

digital divide on the continent

▲ The SES Caravans have visited over 12

countries since November 2011

▲ Around 700 participants have attended

the SES Caravans

Improving our service by expanding

our regional teams

How do we serve?

One platform and global reach

Global fleet of 54 satellites

Coverage for 99% of the world’s population

Reach of 276 million households world-wide

A well-connected teleport infrastructure

Leading direct-to-home(DTH) satellite operator

in Europe

More than 6,000 TV channels

Major supplier to cable head ends in the

Americas

Hosts some of the fastest-growing DTH

platforms in emerging markets

22 locations worldwide

▲ 1,828 billion Euro revenue in 2012

▲ 1,469 transponders

How do we serve?

Some applications in Africa

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Telemetry & Surveillance

eSchools eHealth Residential Broadband

Internet Kiosk

Thank you!

SES Africa Johannesburg, South Africa

Accra, Ghana

Addis Ababa, Ethiopia

Tel: +27 (0) 11 081 8200

[email protected]

Africa.ses.com