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POWER OF PROMOTION Utilizing Promotional Products in your Marketing Plan
11

Power of Promotional Products-Ace Printing and Mailing Services

Aug 09, 2015

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Jenny Donegan
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Page 1: Power of Promotional Products-Ace Printing and Mailing Services

POWER OF PROMOTIONUtilizing Promotional Products in your Marketing Plan

Page 2: Power of Promotional Products-Ace Printing and Mailing Services

SARAH CARROLL Colorado Mission District Irish Dancer Bibliophile Hiking and Camping

Page 3: Power of Promotional Products-Ace Printing and Mailing Services

WHY PROMOTIONAL PRODUCTS ARE AN IMPORTANT MARKETING TOOL Traditional Marketing Tools

Stationary Business Cards Brochures Postcards Website

Page 4: Power of Promotional Products-Ace Printing and Mailing Services

PROMOTIONAL PRODUCTS TOO!

Page 5: Power of Promotional Products-Ace Printing and Mailing Services

LASTING IMPRESSIONS

Increase brand awareness and memory. 88% of people could recall the name of the company on promotional products they own.

Positive views. 85% of people did business with a

company after receiving a promotional product. 59%

had a positive increase in their impression of a company. Usefulness. 1 out of 4 people walk around with promotional

products on or with them. 81% keep them because

they are useful. 53% use a promotional item at least once a week and 8 out of 10 people own 1-10 promotional products

Page 6: Power of Promotional Products-Ace Printing and Mailing Services

TOP REQUESTED PRODUCTS TO RECIEVE! SURVEY SAYS. . .

Food Gifts38%

Apparel22%

Bags/Totes15%

Tech Items10%

Writing In-

stru-ments

8%

Tools6%

Top Promotional Items

Food GiftsApparelBags/TotesTech ItemsWriting InstrumentsTools

Page 7: Power of Promotional Products-Ace Printing and Mailing Services

ECO ITEMS Sustainability Green Recyclable

Page 8: Power of Promotional Products-Ace Printing and Mailing Services

THINKING OUT OF THE BOX

Unusual and unique items:

Custom Woven Throw BlanketTravel Wine Glass Logo Bean

Page 9: Power of Promotional Products-Ace Printing and Mailing Services

IDEAL REFERRALS TRADESHOWS EVENT SPONSORS CONFERENCES NEW PRODUCT/SERVICE

LAUNCH RE-BRANDING

Marketing Department

Advertising

Human Resources

TRADE SHOWS

EVENT SPONSORS

NewProduc

t

CONFRENCES

Page 10: Power of Promotional Products-Ace Printing and Mailing Services

CASE STUDY: SADLER INSURANCE

Client and Employee Appreciation Gift Problem: Client looking for canvas bag for over a year that would fit

his company colors. Solution: Through a vast network of suppliers, we secured the right

product in the exact color with the custom specifications for this project.