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Your Power to PersuadeNick Jordan | @nick_sb
Arm twisting only gets you so far.
A little finesse is in order.
Persuasion
is the act of influencing behavior to get what you want.
It’s key to serial success
So, what do you want?
- Customers- Investors- Employees
Let’s start with
CUSTOMERS
Build trust.
Establish authority
- Know their pain points.- Prove your expertise.
Then you’ve got your
INVESTORS
State your case.
Use logic
- Be clear and focused. - State facts. - Back it up.
And, of course
EMPLOYEES
Create a connection.
Display empathy
- Look for common ground.- Appeal to imagination. - Make it about them.