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Power of brands
26

Power of brands

Jul 21, 2015

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Education

Jakub Mazán
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Page 1: Power of brands

Power of brands

Page 2: Power of brands

“My všetci máme prirodzenú túžbu byťsú as ou nie oho č ť čvä šieho ako sme my čsami“

udová múdros v MARK BBDOĽ ť

Page 3: Power of brands

NOKIA ,....

Page 4: Power of brands

NOKIA ,....

už nie

Page 5: Power of brands

Dô kaz?

Page 6: Power of brands

Lojálni

Typy zákazníkov z poh adu zna kyľ č

Page 7: Power of brands

Typy zákazníkov z poh adu zna kyľ č

Lojálni Kme ovíň

Page 8: Power of brands

Typy zákazníkov z poh adu zna kyľ č

Lojálni Kme ovíň Promiskuitní

Page 9: Power of brands

A

Page 10: Power of brands

Ignoranti

Page 11: Power of brands

o najviac podnecuje k nákupu ?Č

Page 12: Power of brands

Kozy ven!

Page 13: Power of brands

Kozy ven!

Sex doesn't sell anymore

Page 14: Power of brands

Chceme sa zabáva ť

Page 15: Power of brands

Chceme sa zabáva ť

Chceme kvalitné služby

Page 16: Power of brands

Chceme sa zabáva ť

Chceme kvalitné služby

Chceme pekné veci

Page 17: Power of brands

Chceme sa zabáva ť

Chceme kvalitné služby

Chceme pekné veci

PR

Page 18: Power of brands

Chceme sa zabáva ť

Chceme kvalitné služby

Chceme pekné veci

PR

CRM

Page 19: Power of brands

Áno, áno aj reklama

Page 20: Power of brands

Dos bolo omá oť č

K

Page 21: Power of brands

1 twít1 kniha1 lovek č1 príbeh

“WOW” vec+ =

Page 22: Power of brands

Neopakovatelný

Zážitok

Page 23: Power of brands
Page 24: Power of brands

najlepšia tancuva ka čv tvojom mesce

Page 25: Power of brands

Apple Think Different Rob to inak

Page 26: Power of brands

AKUJÉ É É MĎ