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POWER BOWL 132 E San Fernando St, San Jose, CA 95112 • www.eatpowerbowl.com
16

Power Bowl Social Media & Content Strategy

Jan 10, 2017

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Page 1: Power Bowl Social Media & Content Strategy

POWER BOWL132 E San Fernando St , San Jose, CA 95112 • www.eatpowerbowl.com

Page 2: Power Bowl Social Media & Content Strategy

CELESTE

THE FACES BEHIND THE POSTS

ERICAnalyst

GABRIELA.

Managing Editor

MORGANCommunicat ion ManagerContent Creator

Page 3: Power Bowl Social Media & Content Strategy

Why Power Bowl?

Page 4: Power Bowl Social Media & Content Strategy

"Every bowl achieves that freshtaste that dazzles the taste

buds."

Page 5: Power Bowl Social Media & Content Strategy

POWER BOWL BRINGSTHE CONCEPT OFFRESH FOOD BACK TOLIFEPower Bowl is an "Authentic Acai Bowl" k ind of place;i t br ings the concept of fresh foods back to l i fe .Packed with the fresh taste of local organic farmerfoods and a var iety of other fresh ingredients , PowerBowl proves to be one of the healthiest meals todate.

Power Bowl pr ides themselves in everything that theydo from their fresh cut fruit , to their fresh bakedgluten-free granola. Every bowl is made to order justhow you l ike i t to power up your day.

You can power up with Power Bowl!

Page 6: Power Bowl Social Media & Content Strategy

WHAT IS ASHOW WITHOUT

AN AUDIENCE?

H e a l t h N u t s

S t u d e n t s

P e o p l e o n t h e g o

V e g e t a r i a n s

F r u i t F a n a t i c s

Page 7: Power Bowl Social Media & Content Strategy

STRATEGIES

WHAT MAKES US STAND OUT?

UniqueHealthyHigh qual i ty foodVariety

OPPORTUNITIESExpansion of brandBecome householdnameIncrease sales

THREATSJamba JuiceHealthy alternat ives

WEAKNESSESSmal l BrandNot wel l known

Page 8: Power Bowl Social Media & Content Strategy

DEFINING OUR THEMES

#FRUITFACT #CREATEYOUROWNBOWL

Energiz ingPower

#POWERUP

Make i t your ownToppings, granola,fruit . etc .

Facts about fruitHealthy alternat ives

Page 9: Power Bowl Social Media & Content Strategy

WAS FULL POWER REACHED ON FACEBOOK?

THE BEST TIME TOPOST

8 am - 12 om

Page 10: Power Bowl Social Media & Content Strategy

WHO IS ON TWITTER?

WHAT IS ON TWITTER?

Page 11: Power Bowl Social Media & Content Strategy

OUR SUCCESS ISBASED OFF OFTHOSE WHOINFLUENCE US

Page 12: Power Bowl Social Media & Content Strategy

ANALYTICSPOWERING THROUGH THE VOICES OF SOCIAL MEDIA

Page 13: Power Bowl Social Media & Content Strategy

ANALYTICSPOWERING THROUGH THE VOICES OF SOCIAL MEDIA

Page 14: Power Bowl Social Media & Content Strategy

ANALYTICSPOWERING THROUGH THE VOICES OF SOCIAL MEDIA

Page 15: Power Bowl Social Media & Content Strategy

W e h a d d i f f i c u l t i e sc o m m u n i c a t i n g w i t h t h e

o w n e r .

W E F A C E D S E T B A C K S

W e n e v e r s t o p p e d c r e a t i n gc o n t e n t .

W E P O W E R E D T H R O U G H

W e g a i n e d m o r e f o l l o w e r sa n d m a d e a p r e s e n c e o n

s o c i a l m e d i a .

W E S U C C E E D E D

Page 16: Power Bowl Social Media & Content Strategy

GO GET POWER BOWL TO HELPYOU POWER THROUGH FINALS

FOR MORE INFO, VISIT: WWW.EATPOWERBOWL.COM

132 E San Fernando St , San Jose, CA 95112• +1 408-766-2991 • inquiry @[email protected]