#INBOUND14 Pounce, Pause, Nurture or Wait? 1 Second? 1 Hour? 1 Year? …or Forget? Mike Damphousse @damphoux CEO/CMO, Green Leads
Aug 20, 2015
#INBOUND14
Pounce, Pause, Nurture or Wait?
1 Second? 1 Hour? 1 Year? …or Forget?
Mike Damphousse @damphoux
CEO/CMO, Green Leads
#INBOUND14
? What was the last business related web page you filled out a form on?
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Don’t Remember?
That’s what prospects do when you call them back.
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5 Years Ago
InsideSales.com/MIT
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2 Fundamental reasons your sales team isn’t getting the results you expect and need
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snail’s pace
Companies don’t respond FAST enough or PERSISTENT enough to sales leads
Source: Insidesales.com & Havard Business Review
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Disturbing Stats
1 Phone Call
0.9 Emails
42 Hours
51.4% Never Even Followuphttp://md.gl/mitstudy
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WAIT…forget about it
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Nurture…1 Year, good luck
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Pause…1 Hour, missed them
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POUNCE100x more able to contact a lead
in the first 5 min vs even a 30 min wait
Instant CRM Assignment & Notification
TIP #1
Measure Response Time and Connects
TIP #2
PersistTriple Dial atHot Times of Day
TIP #3
http://md.gl/3hourlunch
Local Number Presence
TIP #4
Use Web Visit Monitoring and Email Open Tools
TIP #5
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