SilkBeauty Beauty on Demand
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SilkBeauty Beauty on Demand
About SilkBeauty
SilkBeauty is a mobile beauty salon which provides beauty services to customers in the comfort of their own homesBeauty at the click of a buttonFully qualified and experienced professionals based all over LondonAppointments available outside of traditional business hours and at short notice
SilkBeauty – Products/Partners
SilkBeauty Website
An offers Page is a must. It’s the 2nd most popular salon website page. Highlight discount or added-value promotions.
Start a monthly blog with hair tips, trends and advice. It will help website rank higher on Google.
Include a price guide page – it’s the 3rd most visited page for salon websites.
Include calls to action to encourage prospective clients to choose your salon. “Call now, phone to book, enter now”.
App - SilkBeauty
Native application for offline useTo give customers seamless experienceIt is an extension of brand and help increase brand awareness and recognitionPush notifications for appointmentsProvides own digital spaceInstant access to customer support
Plan - Target Market
Demographics: Female between the age group of 18years to 59years.
Lifestyle: Busy women with busy lifestyle living in London.
Behaviour: Active online users.
Value: Female who visit salons regularly and spend money on various beauty treatments.
Plan - Target Market
Our customers fall within the category of Nomads and mainstreamers.
Mainstreamers: These are people willing to opt in to most digital solutions with a strong possibility of a benefit in the near future.
Nomads: People in this segment truly want to port their digital profiles anywhere in any setting.
Digital Marketing
Online Value Proposition & 4 P’s
The ultimate in Beauty on Demand
Adding value to the brand online:
Product – Additional Products Price – Discounts, incentivesPlace – Social Media, bloggersPromotion – Build and retain customers
Social Media
Advertising on social networking sites:
Media buying
Creating pages and account
Program updates and news feeds
Press releases
Feedback responses
Web link to enquires and responses 10
Pay peanuts, get monster promotion
11
Foursquare
Optimize listing by adding a business description, hours of operation, website link, social media links, service details etc
Use the Foursquare advertising solutions to boost the business
Upload photos
Use local updates to engage with customers who have checked into similar kind of business 12
YouTube - Vlogging
Start Silk Beauty video channel
Create practical makeup application videos and release them on YouTube once a week. Preferably on Friday afternoon.
Encourage existing clients to watch and share the videos
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Stay on trend: For instance post makeup tips related to summers during summers.
Geography: Hashtag locations where you provide home salon services.
Encourage clients to participate. Share pictures on Instagram to show relaxed home setting.
Do exclusive Instagram contest. For instance hold a contest among your followers such as “Post a picture of your new summer manicure with #ontrendnails and win your next manicure for free”
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Use twitter as an information source about your services.
Exclusive twitter offers.
Offer for retweets
Use twitter hashtags
Share articles/blogs relate to the salon.
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Blog
Write relevant Blog. For e.g.: Tips for beautiful nails in summers
Create poll on your blog. For e.g.: What is your favour ate summer lipstick color-Beige,nude,Bright.
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Email Campaign Strategy
Welcome CampaignReal time emailFollow up emails
Lifecycle campaignRenewal remindersCross and up selling campaign
Re-engagement campaignRe-contact – 12 monthsFollow upLast engagement attempt
Key Performance Indicators
Example of Marketing DashboardOverview
Search Engine Optimization
Title tagsMeta data/Meta TagsDirectory StructureSitemap & XML site mapMobile site indexedLinks and anchor textBacklinksTest performanceKeywords
Affiliate Marketing
Paying someone to generate business online. For instance: Silk beauty can affiliate with yoga company website, lifestyle bloggersPayment is performance basedAffiliate is rewarded for each visitor or subscribe generated with their effort
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