Posting Tips for Facebook

Facebook Posting Tips

Your fans don’t come to buy your stuff (sorry it’s true!!), instead they’re there to hang out with friends and family

and be entertained. 80% value/20% promotion

Ask yourself before posting “Does this help our brands likeability?” and “Is this interesting, engaging, useful

content?”

The key to posting is…Post like a fan and not a marketer!

Create a social media content calendar 1 month in advance and pre-schedule your posts.

Limit hashtags! Too many lowers engagement.

Stay between 50 and 99 characters. It turns out, post length really does matter. The most

engaging length for a Facebook post is even less than the maximum 140 character count for a Tweet.

Posts with emoticons receive 33% more comments, and are also shared 33% more often — two of the major

contributors towards engagement.

Ask a question. Question posts get 100% more comments than non-question posts.

Post on a Saturday or Sunday.

Strike that critical balance of offering content that is relevant and adds value, with content that just plain

entertains. (why not relax on a Friday and post)

Visuals like quotes, images (behind-the-scenes and funny) and especially nostalgic photos work well.

• Be persistent with (and recycle) your content on Facebook because it may be the second or third posting that brings the win (just tweak wording and image )

• Proofread your posts

Avoid Time Decay – post at least once a day

Post directly to Facebook rather than using a social media management platform like Hootsuite. Facebook’s

algorithms favours content published this way.

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