Poster design

DPOSTER S I G N

Before creating the poster I took individual shots of the characters, in the photos I wanted the characters to look mean and intimidating as that is what they’re perceived as in the trailer

Once I took the photos I went on to photo-shop and edited each photo removing the background and playing around with the brightness and contrast.

Unedited Zac

Edited Zac

Poster layout

I created a poster layout and chose the colours red and black as they connote danger, darkness, anger which are the main emotions that run within our

trailer I once I finished the layout I went onto assembling the characters on the poster.

Poster Final

This I the final edit of the poster with all the characters put up I also decided to have the killer in the background as it would reinforce the connotations of murder as he is holding a weapon behind them the only problem was

that the font for the title wasn't readable and I felt that even though I used the burn tool and played around with the brightness and contrast to blend the characters in I still felt the characters looked very flat with was also due to the fact that when taking the photos of the characters I didn’t use proper

lighting and I still felt that the over all finished product still looked unprofessional so I went on to creating a new poster

New poster layout New poster

this is the first layout I experimented with for the new poster I stuck with using the colours red and

black and as the audience preferred the new title I created I put it in as well. I also put a rip in the

corner paying homage to I know what you did last summer.

I then went on to assembling the characters onto the poster I chose to make the characters red as It went with the colours of the poster but also connotes that there mean and in danger I also changed the font of the tag line to match with the title and added blood splats onto it

to connate murder. I also found that the characters looked more sleek and professional compared to the other poster as this time I used the right lighting and set up photo-shoot. Lastly I added the hand of the killer coming out of the rip to connote that a killer Is after them and

decided to only show his hand and weapon as the weapon Is an iconic part of the killer

This is an example of how I edited the characters for the poster this same process went for all the characters. I first used the brightness and contrast tool, once I was done with that I went on to using the colour balance and put it on full red to turn the character red after that I wanted to give the finishing touch a graphic effect so I went on to exposure and then my characters were ready to put on the poster

Poster edit 1 Poster edit 2

This is another layout I used for or poster but this time I decided to put the rip on the bottom and

have the killer behind them the only problem with this was that the killer head was cut of and I felt

the tag line didn’t look good over killer so I went on to try another layout

With this poster I kept the idea of having the killer in the back but I decided to not have the tagline on

the poster and I got rid of the rip effect I was pleased with this poster but that fact that there wasn’t the tagline goes against the codes and conventions as most of the posters have there

tagline on it.

This is another photo I took of gabby but I felt the mask wasn't effective at all so I went on Photoshop to

edit the photo

This I the edited photo of gabby I blacked out his face as the killer is supposed to be ambiguous and also

played around with brightness and contrast and levels to make him almost blacked out and went on to test

out how the photo would look on a new poster layout

Final edit and layouts

These two posters have similar layout but on one of them I decided to use the rip effect I also put the tagline on the killers face to connote that he is going to cause danger. I found the this photo of the killer looks very effective compared to the other photo of the killer as this one looks more like he's going to attack the victim and this is the impression I want to give of in

the poster my only faults was that I found that the tagline looked rather silly on the killers face so I went on to create another layout

This is the final layout I created but this time I decided to put the tagline above the killer and added blood splats to connote danger and murder I found that this final edit I much more effective and looks sleek and professional compared to the first poste r i created i also decided not to use the rip affect as I feel the fade in black to red looks more effective