Poster Analysis

Ancillary Task 1: Poster AnalysisAncillary Task 1: Poster Analysis

SIN CITY MOVIE POSTERPurpose:

This poster is to advertise the film,

but also shows who the films is directed by, who

stars in it and who the special effects are by. But it does still look modern.

Colour:

Red, black and white colours are used. The red lips

of the woman stand out within

the picture because of

everything else around her being in black and while except for the film

title itself. This draws the eye in to

look at the surrounding detail in the poster also.

Key Image:

The poster depicts an action film. The

large gun the woman is holding

ready to fire proves this to us, but the feminine touch of the red

edited lips lead us to believe maybe

this film has an air of romance,

passion or just simply death about

it too.

Background:

In the background of the poster we

can see a brightly lit city, which

matches the title of the film, so it

lets us know where the film is

going to take place, it is dark

and raining.

SIN CITY MOVIE POSTERRealism:

The poster doesn’t look very realistic

because of the edited colours and

the cartoon like rain, we can tell this film will have some

form of animation in it.

Text Colour:

The text colours are red and white.

Obviously the white text has been used to

contrast from the mostly black

background so we can read what is

on the poster. The main film font is

bright red to catch our eyes and make it clear as to what the film is actually

called.

Text Font:

The film name itself is in a much larger font size to make it stand out.

There is also a comic book like

description in the corner of who the actress is and who

she is playing.

Tag line:

The poster doesn’t appear to

have a tagline, which means less is given away by

wording and more is given away by the image itself. The small box in

the top right hand corner is not a tag line although from far away we may

presume it is.

SIN CITY MOVIE POSTER

Lay out:

The layout of the poster is very

clever. Although the image is directly

centre stage of the poster, like most

film posters are, our eyes are drawn to the surrounding features of the

poster, for example when we look at the title of the film, we

then look straight to the woman’s red

lips because those are the only two

times we see colour on it. When we see

the comic book style box at the top we then look at the

directors because that is the writing in black and white, the small print isn’t as

significant.

Target Audience:

Other sin city posters have a

sexual vibe to them too, normally

highlighting one other thing in red

as well as the title, or showing a

person in colour but the rest on

black or white, it is aimed at 18+ who likes violence and passion, or comic

books.Reaction:

I really like this poster, although I have seen the film,

before I had the posters always intrigued me, I

never understood exactly what the

film would be like. The posters

encouraged me to watch it.

THE DARK CORNER MOVIE POSTER

Purpose:

The purpose of this poster I think, is to shoe what the film is about, perhaps

the man behind the blind is peaking through at the

woman’s life, and she is shyly letting him., it shows you who the film was made by, who it

stars and it’s directors and

creators.

Key image:

The two key images are the man behind the blinds and the

shy woman in a bold colour. We

presume this must be a drama or

romance from the way the woman is standing, slightly

off to one side, she may be

embarrassed or hurt.

Background:

What seems to be a peeping man

looking at a small woman, obviously is

meant for us to think in a more

metaphorical way. Maybe about the

importance of each characters, perhaps

they play large roles, depending on their picture sizes.

Colours:

A very strange pallet has been used for this poster. A really dark

green is the background colouring,

which is rather different from your

classic black background. The woman wears a

mustard yellow Mac which matches the film title this shows us the film will be

about her.

THE DARK CORNER MOVIE POSTER

Realism:

This film poster isn’t very realistic,

because nothing is real in it. The

characters and fonts and backgrounds

are all hand painted and edited. It is not

a photograph of actual people or anything real. Although it is

painted it is done so dramatically we can see the emotions of

the characters almost better because of the

colouring

Text Font:

The font is very clear to read, bold

and good colouring, draws our eyes to it, rather than it

being some boring font for the main title, it is italic,

unlike the rest of the text to make it stand out. It gives the poster a 50’s

feel.Tag line:

There are no tag lines in this poster, only the names of the creators of the film and the actor and main actress who the play the

two characters we can see painted in

the poster. The title of the film is

supposed to speak for itself.

Title Colour:

The title colouring consists of three main colours…

mustard yellow, matching the

woman’s clothing, a muted white and a bright white for the

main actors and actress’s names.

THE DARK CORNER MOVIE POSTER

Layout:

The layout of this poster has a real

50’s American feel to it, the font, the

clothing of the woman in the Mac

and almost matching hair

colour and heels along with the

subtle dark lighting takes us back.

Perhaps the theme of the 50’s also runs clear because still women in America were seen as the

housewives more in the suburbs, as this lady is dressed like

a middle classed mother we presume maybe that the man behind the blind is

her lover or her husband. There are

many things to think about within

this poster, everybody will have different ideas from

how the poster is laid out.

Target Audience:

The target audience would be people who enjoy older films or films set in a time of the 50’s. or maybe just people who like the

particular actors and actress that star in the film.

Reaction:

This poster makes me want to see the film, as it has me

wondering why the artist of it has made the lady smaller on

it. I cannot tell if they wants me to think she is less

significant or that she is trying to hide. It is intriguing and I am also fond of the

colour palette throughout the

whole poster, it is different to what we

see nowadays.

LETTERS TO JULIET MOVIE POSTERPurpose:

The poster has very small printed details at the bottom, so the picture tells us the

story, clearly a romance is involved.

Colour:

This is very much an autumn like palette of colours used in

the posters. The film is set in Italy and for

me before I knew this I felt like the

poster had a European romantic element to it, just from the colouring used. The woman’s

eyes match the green tree leaves behind her and in the picture she is

holding, which draws everything together.

Key Image:

Background:

The background of the picture is blue sky and dark green leaves, framing the beautiful woman’s face holding the

picture, it makes us focus on the love

story she is holding in her hands.

The key image in the poster is split

into two parts, one part is the woman holding the love

story in her hands, the part

underneath her are the mature couple

we see holding hands in what

appears to be a rather romantic vineyard type

setting.

LETTERS TO JULIET MOVIE POSTER

Realism:

The images used in the poster have

realistic qualities. The woman looks

like she is standing in front of a painting

and holding a painting on an

envelope herself.Text Colour:

The text colours are A sort of mahogany

reddish brown, a mustard yellow

colour and black . The text colours individually draw your eyes to the priorities of the

poster. The title in the more eye catching and

contrasting colour of the envelope, the

question in black and the small print fading into the

bottom of the poster.

Text Font:

There is not really anything special about the font in this poster. It is

very simplified, so as to not take away meaning

from the poster itself.

Tagline:

The tagline of this movie, as we can see written on the envelope in black

writing is: “what if you had a second

chance to find true love?” it is a

rhetorical question to make the

audience think. Of course from this

we realise the film is one of a

romantic genre.

LETTERS TO JULIET MOVIE POSTERLayout:

The layout of the poster has a

European romantic element to it. It

makes the audience think of

autumn because of the colour scheme

and of romance because of the couple at the

bottom holding hands. The rhetorical

questions makes us question

romance ourselves and we are enticed by the name of the

movie because when we hear

Juliet, most will refer back to the play of “Romeo

and Juliet”.

Target Audience:

The target audience for this I think would mainly be women, as the style of the poster is very romantic and picturesque.

Although the beautiful woman in

the centre, may attract a male audience too.

Reaction:

I think this poster is very good in terms

of matching its romantic genre. I

think it’s a beautiful poster, I really like how everything is put together and the metaphor of

holding a love story in the woman’s

hands.

Purpose:

The purpose of this poster is to invite us into the fantasy land

of the film, just as the small girl in the picture looks invited into the bright light. It also has details of

the film at the bottom.Colour:

The colour palette of the poster is very basic, black, blues and bright white

where the light is in the centre. It gives

the poster a sense of darkness and mystery, quite

obviously a fantasy colour palette, it

matches the genre of the film and

makes us focus on the intriguing picture in the

middle.

Key Image:

The central image is a small girl walking towards/ standing in front of what looks

like an old time portal, the shadows and shapes of the

lurching trees surrounding her and

the goblin type concrete arch show

us this is a dark film. She may be stepping

into the unknown.Background:

The edges of the picture are jet black, which means we are supposed to focus on

the central image, behind the title of the film we see a

bright light, this may indicate that there is

something on the other side.

PAN’S LABYRINTH MOVIE POSTER

PAN’S LABYRINTH MOVIE POSTER

Realism:

There is nothing realistic about this

image on the poster except for the

human girl standing at the bottom.

Everything else looks to be pure fantasy. It does not look like a

photograph, therefore it doesn’t have much realism

about it.Text Colour:

The small print at the bottom is a dark blue, and some white

under that, it doesn’t appear to want to stand out,

the dark brown/gold colour with the title of the film contrasts to the bright light it Is in front of., which is why it draws our

eyes to it.

Tagline:

There isn’t a tagline on this poster. I

don’t think the film itself has one, but I know that from this

image it doesn’t need one to be able

to attract your attention. It is eye catching as it is,

without a question or a tagline on it.

The picture speaks for itself, let’s you

interpret it however you want to.

Text Font:

The text font looks to be a

sophisticated type. The letter “R” has

joined with the trees around the

border of the picture, showing it

is intertwined.

PAN’S LABYRINTH MOVIE POSTER

Target Audience:

The target audience for this would be

fantasy lovers, and even though it looks

dark, perhaps children as it has an

element of mysterious

adventure about it. Also lovers of

European films.Reaction:

I think this is a great poster, it really

matches the film itself, its genre and its mystery. It shows us there will be an

adventure and although we don’t

know the significance of the girl, we

assume she will be part of it. There’s lots to look at, but its not

overly busy.

Layout:

I like the layout of this poster. I think

it is very clever how the edges are blackened so you

only see the central image.

When you look in the centre, then gradually look

further out, you notice the giant

moon above what looks like a portal, you see the trees

and the gremlin/goblin

type sculpture in the arch. It is very detailed, even the smallprint at the bottom has the details of the creators and

everything, but the main focus of the

layout is the image.

Purpose:

The purpose of this poster is to show us the main characters,

the dramatic emotion of these

characters and a list of the seven deadly

sins.

Key Image:

The key image is of the two main male characters and in

the middle of them, a list of the seven

deadly sins. There is pure emotion in the eyes and faces of

both the characters and the list of the sins is crossed off one by one with a

red dash.

Background:

The background is a mixture of dark

colouring at the top and at the bottom right hand side, it

looks like there are scratching in a wall,

showing patterns with different

colours.

Colour:

There is a fiery colour palette to

this poster. The red and rustic golds,

oranges and yellows even in the

characters faces make us think that this will be a very

emotional film, filled with violence and

struggles. The mix of colours and

characters faces make us perceive

the poster and film this way.

SEVEN MOVIE POSTER

Realism:

The emotions on the faces and necks of the characters look

realistic, but the background is

obviously edited. We can only see the

heads of the characters, the rest

is just edited background.Text Colour:

The text colour of the list of sins blends in with the yellowing colour on the main

part of the poster but then crossed off with

a vibrant red colouring. The title is in bright white, the

most stand out thing about the poster. It is

clear and central positioned at the

bottom. There is no small print to this

poster though.

Tagline:

The tagline is right at the bottom of the

poster, barely noticeable from far

away it reads “seven deadly sins. Seven ways to die” this

gives us the message that there will be

death and violence within the film, and the deaths will be

related to the seven deadly sins. It it

perfectly suited to the film.

Text Font:

The font of the title stands out, because unusually all of the

letters are lower case whereas the actors names and sins are in capital

letters.

SEVEN MOVIE POSTER

SEVEN MOVIE POSTER Target Audience:

I think this poster would attract lovers

of horror and dramatic impacting films, it looks like a

dark film full of emotion and fear. We

can see this purely from the eyes of the characters, one looks angry and the other scared. Plus the use of famous actors will

draw the eyes of fans.Reaction:

If hadn’t already seen If hadn’t already seen the film this poster the film this poster

would definitely made would definitely made me want to. The image me want to. The image is interesting and the is interesting and the

tagline to match tagline to match makes me want to makes me want to know how the film know how the film

relates to the seven relates to the seven deadly sins. deadly sins.

Layout:

The layout of the poster, I think, is split into three

parts. On the left Brad Pitt, in the

centre the sins and the title, and the

right Morgan Freeman. I think

this layout is supposed to be so we give everything a proper look at. It is like the sins are between the two characters and that they are

standing back to back. Whether this

means they are against each other, we don’t know but

it does create some form of

separation between the pair.

Purpose:

The purpose of the poster is to show the

dilemma Edward – the main character –

in in. He is in love with the girl who is embracing him, the

his deformity doesn’t allow him to return the affection, the poster gives us the details of the

film, who it is created by, directed

by.

Key Image:

The central image is of the gothic main character

looking hurt while the beautiful girl is embracing him. He cannot return her

affection, hence the hurt expression on

his face. We see how helpless he is

because of his scissor hands.

Background:

In the background of the couple, is a blue sky filled with lots of soft white clouds. It

gives a sense of purity and innocence

about the film, matches the word

“gentle” used in the poster.

Colour:

The colours in the background contrast with Edwards gothic look. The poster is split in two. Picture

and information, quite clearly

separated, by the bright white and the cloudy scene behind

the characters.

EDWARD SCISSORHANDS MOVIE POSTER

Realism:

There isn't an awful lot of realism about

this poster, the background of the

sky for starters shows us how

fictional the story is. As well as the main character having a variety of scissors, knives and garden

tools for hands.

Text Colour:

The text colours are black blue and blue.

They are used to contrast against the

part of the poster they are on to make the lettering stand

out. Black at the top over light blue and white. Dark blue

over bright white at the bottom.

Tagline:

There appear to be two different

taglines in this poster. The first

talking of a gentle man, making us

sympathise with the gothic looking

deformed character we see in the

picture. And the second describing the feelings of the

couple we see. How they feel about their situation and each

other.

Text Font:

There isn’t anything special about the

font. It is quite plain. The word

“Scissorhands” is in capital letters

though, emphasising the main storyline.

EDWARD SCISSORHANDS MOVIE POSTER

Target Audience:

I’m really not sure what audience this film poster would

grab the attention of. In a way it is funny because of how silly the situation is, but at the same time we sympathise for the

main character.Reaction:

I like this poster, but I think there could

have been more to it, a little less writing

and perhaps a larger image with a more

enticing background. It isn’t as interesting

as the film itself, I think it could have

done better if it matched with the

vibrancy of the film more.

Layout:

The poster is split in two. Picture and

information, quite clearly separated, by the bright white

and the cloudy scene behind the

characters. By having it this way, it

is easy for us to focus just on the

image and emotions in the picture of the couple, then to read after what we can in the small print and the title. There is a bold tagline at the top of the poster

and one more in the beginning of the

white box filled with text. We focus

mainly on the bold black line as it is

much bigger.

EDWARD SCISSORHANDS MOVIE POSTER

Purpose:

The purpose of this poster is to show the

mixture between romance and

violence of the families within the

movie.

.

Key Image:

The main image is a young couple kissing with the

surrounding families looking

like they are ready for a gun battle.

Regardless of how violent everything

else is around them, there is a shining heart at

the top of the page showing how

powerful their love is for one another.

Background:

The background is a swirl of strange

colours, fading into each other with families and the

couple in front of it all.

Colour:

The colours used give the poster a

surreal feeling, the purples and greys make it look like a storm is coming at the edges of the

pages where we can see the families ready with their

weapons. And the orangey golds

everywhere else make it seem like the heavens are opening for the

young couple in the centre.

ROMEO + JULIET MOVIE POSTER

ROMEO + JULIET MOVIE POSTERRealism:

There isn’t much realism to this

poster, we can see that nearly all of it

has been edited, the surreal colours and the families at the sides have been colour editesd.Text Colour:

The bright white is used for the title of the film, contrasting

against the other colours. It makes it easy to read and

makes it stand out, over the couple. The

tagline is in black with a yellow

outlining under the shining heart. The

small print is in dark orange at the bottom,

so it doesn’t stand out much and the

date in the small print is white too.

Tagline:

The tagline, although small reads “my only

love sprung by my only hate” this helps us make

more sense of the battling families at

the sides of the posters. This

hatred has bought a young couple

together despite everything else. It is a very strong, very romantic

powerful tagline.

Text Font:

The font is very bold for

everything, makes it easier to read the names of the actor/actress, the title and even the

tagline too.

ROMEO + JULIET MOVIE POSTER

Target Audience:

The target audience for a film like this, of course

would be Shakespeare fans, and also lovers of romance, violence

and drama.

Reaction:

I think for its time that it was made this is a very well edited and good

take on surrealism for a film poster. It has everything in it

that we need to know. The love is streong between

the couple and the families are clearly

very violently at war with one another.

Layout:

The layout of the poster is well

spread out. Even though there is a lot going on we can clearly see

there is a young and in love couple

at the centre of this battle

between the violent and heavily

armed families that stand either side of them. The metaphorical love heart about them and the heavenly light stays central to the poster. So the violence does not take centre

stage over the love of the couple.