Poster Analysis

Blindness Analysis

• The poster background is a mid-shot of a woman cantered behind blurred glass. The foreground shows an eye test chart, which contrasts well against the blurred background. The blurred glass shows privacy which seems typical of a hospital which relates to the storyline of the film. Blurring of vision are the first symptoms of blindness hence it being featured on the poster Neutral colours are the predominant colours in a hospital. The disease was called white blindness which is why white is such a predominant colour in the poster. • The strap line’s meaning explains how everyone’s vision of the world will change due to the white blindness epidemic, therefore not being able to see. Radial blur is used on the strap line relating to vision (white blindness).• The official movie website and the studio that produced the film are featured at the bottom of the poster, typical of a film poster. • The types of font used is sans serif bold which is resembles the font of any eye sight chart.

• The poster is a mid-shot of Julianne Moore guiding sufferers of white blindness as she still has her vision. Blur is used which is related to the white blindness . The colour white is dominant within the poster as the film is based on white blindness.• The strap line’s meaning explains how everyone’s vision of the world will change due to the white blindness epidemic, therefore not being able to see. Radial blur is used on the strap line relating to vision (white blindness).• The types of font used is sans serif bold which is resembles the font of any eye sight chart.

• When the website is first loaded it shows the movie trailer and then leads the reader onto the main page. •The website follows the same theme of the posters. background is a mid-shot of a woman cantered behind blurred glass. The foreground shows an eye test chart, which contrasts well against the blurred background. The blurred glass shows privacy which seems typical of a hospital which relates to the storyline of the film. Blurring of vision are the first symptoms of blindness hence it being featured on the poster Neutral colours are the predominant colours in a hospital. The disease was called white blindness which is why white is such a predominant colour in the poster. • The website also features a soundtrack which helps builds up tension and shows signs of desperation as the white blindness is an epidemic and there is no cure for it.