Sensory branding How consumers emotionally connect with your brand _______________________ Campden BRI, Station Road, Chipping Campden, Gloucestershire, UK, GL55 6LD Tel: +44(0)1386 842000 [email protected] www.campdenbri.co.uk Poster 490 food and drink innovation Campden BRI Sensory branding deepens consumers’ emotional engagement between a brand, product and packaging to strengthen loyalty and deliver a competitive advantage. It creates long term profitability by creating a distinctive and motivating sensory signature that brands own and drive. Brand Advertising Experience Satisfaction Connectivity Repeat purchase Differentiation Brand loyalty Increased sales Profitability Sensory signature Emotions Expectations Product Packaging
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Sensory brandingHow consumers emotionally connect with your brand_______________________
Campden BRI, Station Road, Chipping Campden, Gloucestershire, UK, GL55 6LD Tel: +44(0)1386 842000 [email protected] Poster 490
food and drink innovation
Campden BRI
Sensory branding deepens consumers’ emotional engagement between a brand, product and packaging to strengthen loyalty and delivera competitive advantage. It creates long term profitability by creating adistinctive and motivating sensory signature that brands own and drive.
Brand
Advertising
Experience
SatisfactionConnectivity
Repeatpurchase
DifferentiationBrand loyalty
Increasedsales
Profitability
Sensory
signature
Emotions
Expectations
Product Packaging
poster490_jls6504_Service poster master 06/06/2017 09:18 Page 1
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