Postal Envy

Postal Envy Kaitlyn Kelly Kelly Deasy Alex Calder Elizabeth Arnott Donnie Sherr

Product

•  One-of-a-kind, handmade envelopes •  100% recycled materials •  Ready to mail upon purchase

Pricing

•  $2 for 1, a la carte style •  $5 for 6 •  $8 for personalized orders •  Bulk orders require individual quotes

•  Multi-layered pricing structure allows for flexibility in purchasing our products

Brand •  Eco-friendly •  Unique, artisan product •  High-quality •  Customizable •  Font- •  Color Palette- Black and White

Promotion •  Facebook.com/PostalEnvy •  postalenvy.tumblr.com • Word of Mouth- business cards, leaflets •  Public sales

Facebook

Tumblr

Strengths

•  Low cost, recycled materials •  Simple and quick mass-production •  Personalization capability

Weaknesses

•  Limited distribution •  Lack of durability •  Under-established brand name

Opportunities

•  Small-business partnerships •  Niche product- lack of competitors

Threats

•  Simplicity- outside ability to duplicate •  Individual sellers •  Regular envelope alternative

Competitors •  Independent Etsy Sellers •  Independent Bonanza.com Sellers

How Postal Envy Differs...

•  100% recycled •  Unique, affordable pricing structure •  Personalization capabilities •  Ready-to-mail features •  Dedicated customer service

Sales Report

•  Total Sales- $43 •  Total Expenses- $6.28 •  Net Profit- $36.72

Sales Goals

•  Make $200 by the end of April •  Discover new streams of revenue •  Obtain a large quantity order, ideally $50-

$100.

Business-wide Goals

•  Expand distribution and sales •  Obtain partnerships with local small

businesses and event planners •  Develop branding and image •  Invest in advertising and promotion •  Be present at more local events

Problems

•  Obtaining consistent sales •  Coordinating meeting times •  Obtaining partnerships to increase our

outlets for sale