Post New Hampshire Primary

Post – New Hampshire Primary Event Salesforce Radian6 Report

Salesforce Radian6 Report

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SUMMARY OF ELECTION EVENTS

The age bracket breakdown mirrored nearly exact for both events.

The spike during the Iowa Caucus grew to approx. 88,000 social mentions for the day time frame. The New Hampshire Primary saw its spike come in at just over 64,000 social mentions.

female

male

25-34

35-44

45-54

21-24

55-64

18-20

65+

8,000 6,000 4,000 2,000 0 1,000 2,000 3,000 4,000

160,000

140,000

120,000 100,000

80,000

60,000

40,000 20,000

0 Jan 03 Jan 04 Jan 05 Jan 06 Jan 07 Jan 08 Jan 09 Jan 10

200,000 150,000 100,000 50,000 0 50,000 150,000 250,000 350,000

Micromedia

Comments

Blogs

Forum Replies

Mainstream News

Facebook

Videos

Forums

Images

MySpace

Looking at the two election events comparatively, there was a larger amount of mainstream news attention during the New Hampshire Primary as compared to the Iowa Caucus (3.0% to 0.7%)

80,000 60,000 40,000 20,000 0 10,000 20,000 30,000 40,000

The New Hampshire Primary saw an increase in the male gender as compared to the Iowa Caucus by 6.6%.

The New Hampshire debate from January 7th created a volume of spike of approximately 135,000 social mentions. This debate was nearly double the spike in mentions compared to both election events.

Salesforce Radian6 Report

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CANDIDATE SOCIAL MENTION REVIEW

Social Mentions Day of Iowa Caucus

January 3rd, 2012

Social Mentions Day of NH Primary January 10th, 2012

Ron Paul 40, 691 23,208

Mitt Romney 30,889 35,935

Rick Santorum 35,230 7,704

Barack Obama 11,350 8,459

Rick Perry 9,841 4,328

Newt Gingrich 8,686 6,643

Michele Bachmann 9,367 479

Jon Huntsman 3,036 15,983

Below is a look at the Social mentions across all monitored media types for the candidate mentions (twitter handles, first name, last name and all campaign handles) as they relate to the event mentions themselves.

Rick Santorum 23.6%

Mitt Romney 20.7%

Barack Obama 7.6%

Rick Perry 6.6%

Ron Paul 27.3%

Michele Bachmann 6.3%

Newt Gingrich 5.8% Jon Huntsman

2.0%

Rick Santorum 7.5%

Mitt Romney 35.0%

Barack Obama 8.2%

Rick Perry 4.2%

Ron Paul 22.6%

Michele Bachmann 0.5%

Newt Gingrich 6.5%

Jon Huntsman 15.6%

Salesforce Radian6 Report

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CANDIDATE SOCIAL MENTION REVIEW PAST 30 DAYS SHARE OF VOICE

Social Mentions Past 30 days

Ron Paul 6,440,388

Mitt Romney 2,227,588

Rick Santorum 1,375,458

Barack Obama 4,844,824

Rick Perry 2,729,095

Newt Gingrich 1,248,986

Michele Bachmann 520,172

Jon Huntsman 467,808

Below is a look at the Social mentions across all monitored media types for the candidate mentions (twitter handles, first name, last name and all campaign handles) sorted by overall past 30 days volume.

Rick Santorum 6.9%

Mitt Romney 11.2%

Barack Obama 24.4%

Rick Perry 13.7%

Ron Paul 32.4%

Michele Bachmann 2.6%

Newt Gingrich 6.3%

Jon Huntsman 2.4%

Salesforce Radian6 Report

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CANDIDATE MENTION DEMOGRAPHIC BREAKDOWN PAST 30 DAYS

Gender Split (male/female)

Top Age Bracket (% of total age breakdown)

Top USA Location (out of available data)

Ron Paul 67.8%/32.2% 25-34 (32.8%) New York, NY

Mitt Romney 62.7%/37.3% 25-34 (27.5%) Washington, DC

Rick Santorum 61.1%/38.9% 25-34 (27.7%) Washington, DC

Barack Obama 57.8%/42.2% 25-34 (24.5%) Washington, DC

Rick Perry 43.0%/57.0% 25-34 (26.9%) Washington, DC

Newt Gingrich 62.1%/37.9% 25-34 (27.8%) Washington, DC

Michele Bachmann 60.3%/39.7% 25-34 (30.6%) New York, NY

Jon Huntsman 66.3%/33.7% 25-34 (34.4%) Washington, DC

The following information takes a look at the volume of Social Mentions for each candidate and breaks down their demographic information. While all candidates had 25 – 34 has their top age bracket, Jon Huntsman’s saw this take up the largest percentage of his age bracket breakdown. On the gender side, Rick Perry was the only candidate to feature a majority female audience. The two main USA locations identified were New York, NY and Washington, DC.

Salesforce Radian6 Report

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TARGETED TOPIC ANALYSIS

Jobs and unemployment

Economy

Healthcare

Government Spending

Immigration

National Security

Social Issues

0 50,000 100,000 150,000 200,000 250,000 300,000 350,000

Based on supplied interest areas the following breakdown was observed as connected to the candidate mentions and election event mentions for the past 30 days.

Top Candidates Mentioned Barack Obama Ron Paul Newt Gingrich

Top Candidates Mentioned Rick Santorum Mitt Romney Barack Obama

Top Candidates Mentioned Barack Obama Mitt Romney Newt Gingrich

Top Candidates Mentioned Barack Obama Ron Paul Mitt Romney

Top Candidates Mentioned Barack Obama Mitt Romney Ron Paul

Top Candidates Mentioned Barack Obama Ron Paul Mitt Romney

Top Candidates Mentioned Barack Obama Mitt Romney Ron Paul

Salesforce Radian6 Report

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METHODOLOGY

Radian6 Data

Radian6 covers over 150 million sources each day, including the broadest available coverage of: • Blogs • Mainstream online news, such as CNN.com • Video and Photo sharing sites, like Flickr and YouTube • Micromedia, including the full Twitter firehose • Forums and Discussion Boards • Blog comments • Facebook public discussion forums

We use a combination of RSS and other data feeds in addition to proprietary crawlers in order to index the entire social web. If data is available publicly, we’ll capture it. That also means that data the community trusts to stay behind a wall, will; we don’t crawl or capture sites like private portions of Facebook, private communities, or similar sites. We capture over eight million on-topic posts and comments each day, filter out the spam and irrelevant data, and deliver results to you in near real time.

Radian6 Insights

Insights give meaning to unstructured volumes of content based your needs and integrated into our current dashboard offering. Current partners include Klout, OpenAmplify and OpenCalais. The insights that each of these partners offer (like age range, location, influencer score, textual analysis) are added as drill down options on the Dashboard widgets, so you are able to take your Radian6 topic profile mentions and overlay the insight partner data all in one place.

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