POST – EVENT REPORT Jewellery Arabia 2015, Manama, Kingdom of Bahrain 24 th – 28 th November, 2015 Overview: Jewellery Arabia is the largest and most prestigious jewellery exhibition in the Middle East. Since its inception in 1992, it has provided international jewellery houses with unrivaled direct access to trade buyers and private collectors from throughout this important economic sector. Held under the patronage of His Royal Highness Prince Khalifa bin Salman Al Khalifa Prime Minister of the Kingdom of Bahrain, Jewellery Arabia attracted over 600 exhibitors from 30 nations; whose exhibits range from incredible finished jewellery to luxury time pieces, to precious stones of every size, shape and cut. His Royal Highness declared the 24 th anniversary edition of Jewellery Arabia 2015 show “Jewellery Arabia 2015” open and welcomed over 600 exhibitors from 30 nations, 9 Country Pavilions with large national group from India, Hong Kong, Thailand, Italy, UAE, USA, Lebanon etc. Fair Dates: 24 th Nov – 28 th Nov 2015 Venue: Bahrain International Exhibition & Convention Centre, Manama, Kingdom of Bahrain Organizers: Arabian Exhibition Management Exhibition Statistics Total Gross Area - 21,000 sq. meters Highlights of the show: Group Country Pavilions at Jewellery Arabia Participants included a selection of exciting multi-national high-end brands, exclusive designers and official group participation from 9 leading jewellery export countries including India, Hong Kong, Italy, Malaysia, Singapore, Thailand, Turkey, UK & USA. The 11 th Middle East Jewellery of the Year Awards: For the 11 th successive year, the Middle East Jewellery of the Year Awards was given on 23 November 2015 evening at the Four Seasons Hotel Bahrain Bay. Hosted by Arabian Watches & Jewellery Magazine and held under the patronage of His Excellency Zayed bin Rashid Alzayani the Bahrain Minister of Industry, Commerce and
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POST – EVENT REPORT
Jewellery Arabia 2015, Manama, Kingdom of Bahrain
24th – 28th November, 2015 Overview:
Jewellery Arabia is the largest and most prestigious jewellery exhibition in the Middle East. Since its inception in 1992, it has provided international jewellery houses with unrivaled direct access to trade buyers and private collectors from throughout this important economic sector. Held under the patronage of His Royal Highness Prince Khalifa bin Salman Al Khalifa Prime Minister of the Kingdom of Bahrain, Jewellery Arabia attracted over 600 exhibitors from 30 nations; whose exhibits range from incredible finished jewellery to luxury time pieces, to precious stones of every size, shape and cut.
His Royal Highness declared the 24th anniversary edition of Jewellery Arabia 2015 show
“Jewellery Arabia 2015” open and welcomed over 600 exhibitors from 30 nations, 9
Country Pavilions with large national group from India, Hong Kong, Thailand, Italy, UAE,
USA, Lebanon etc.
Fair Dates:
24th Nov – 28th Nov 2015
Venue:
Bahrain International Exhibition & Convention Centre, Manama, Kingdom of Bahrain
Organizers:
Arabian Exhibition Management
Exhibition Statistics
Total Gross Area - 21,000 sq. meters
Highlights of the show:
Group Country Pavilions at Jewellery Arabia
Participants included a selection of exciting multi-national high-end brands, exclusive
designers and official group participation from 9 leading jewellery export countries
including India, Hong Kong, Italy, Malaysia, Singapore, Thailand, Turkey, UK & USA.
The 11th Middle East Jewellery of the Year Awards:
For the 11th successive year, the Middle East Jewellery of the Year Awards was given
on 23 November 2015 evening at the Four Seasons Hotel Bahrain Bay.
Hosted by Arabian Watches & Jewellery Magazine and held under the patronage of His
Excellency Zayed bin Rashid Alzayani the Bahrain Minister of Industry, Commerce and
Tourism, the Awards serve to recognize and reward the best jewellery and fine writing
instrument brand performers across 15 different categories.
Exhibitor Comparative Analysis:
Year JEWELLERY ARABIA 2014 JEWELLERY ARABIA 2015
Companies 600 600
From Countries 30 29
Total Visitors Analysis:
The five-day show attracted 48,717 buyers from 53 countries. Overseas visitors
from Saudi Arabia – the region’s single largest jewellery market – increased by a
massive 3.5%, yielding a total visitor share of 32% These included High net worth
private collectors, General public, Wholesalers, Dealers, Importers, Jewellery
Promotional Activities Done by GJEPC for Jewellery Arabia 2015
The GJEPC promotional booth was located in Hall No. 2 Booth No. 1042. The promotional booth was used to provide information about GJEPC and also for distributing Exclusive Flyer of India Pavilion, Solitaire magazine, Sparkle of Success, Promotional bags to the visitors of the show and also used for promotion of VOD.
Major Promotional banners were placed at a strategic location to promote India Pavilion.
Following promotional measures were undertaken by GJEPC to promote the India
Pavilion at Jewellery Arabia 2015:
· Exhibitor Catalogue giving details of the exhibitors of India Pavilion
· Promotional Bags
· Promotional Posters incorporating the Exhibitors name and the Booth No.s
· Exclusive Design for India Pavilion
· Mass e-mailing to the trade buyers in UAE inviting to visit the India Pavilion.
· Sponsorship of Banner Advertisement
· SMS- SMS were sent to all the visitors in Saudi Arabia, Qatar, Kuwait and Bahrain
(in Arabic) which loudly spoke about the mega scale of the India Pavilion and the
jewellery displayed.
· One Model – A model with an Indian Attire wearing exhibitor’s jewellery moved
· around the exhibition halls on all the days of the exhibition
· One Hostess
· Press Kits
Visit by His Excellency Alok K. Sinha, Ambassador of India to Kingdom of Bahrain
to India Pavilion on 26th November 2015
His Excellency visited India Pavilion and the
Jewellery Arabia 2015 show on the third
day. His Excellency was given a grand
welcome by GJEPC officials at the
promotional booth and also by Regional
Chairman, Northern Region Shri. Anil
Sankhwal
Thereafter His Excellency was escorted and
taken around the show by the Regional
Chairman along with GJEPC officials. His
Excellency interacted personally with the
Indian exhibitors about the business
conversions; visitor footfall, business
projections, market trends etc. He was very
happy to learn that such a large contingent
of Indian Exhibitors have come to Bahrain to
show case their creativity, he was very happy
to see a large variety & designs of Gems &
Jewellery being displayed at the show.
Regional Chairman North handed over a small memento to His Excellency.
In addition to the dignitaries visiting India Pavilion, Shri Om Prakash, Second Secretary
(Commerce), Shri Anand Prakash, Second Secretary (Political) also visited the show and
the Indian Pavilion and appreciated the efforts of GJEPC in organising the show.
Major Important Meetings
1. Meeting with Ambassador of India, H E Alok Kumar Sinha
Shri Tarun Ray, Asst. Director, RO – Delhi visited His Excellency’s office on a courtesy call
at Blgd No – 182, Road 2608, Area 326, Ghudaibiya, Post Box – 26106, Manama,
Kingdom of Bahrain. Shri Tarun Ray was welcomed by Embassy staff and guided to His
Excellency’s office.
Shri Tarun Ray briefed His Excellency about GJEPC’s organising India Pavilion at
Jewellery Arabia 2015 with 58 exhibitors and invited him to visit the show and India
Pavilion. His Excellency informed that he would try to visit and meet the exhibitors during
the show and take briefs from the exhibitors about their experience.
His Excellency was provided with the Show guide of India Pavilion and other booklets
(Media kit) of GJEPC.
The courtesy call ended with thanks to His Excellency.
2. Meeting with Ms. Susan Lee, Project Manager, Overseas Exhibition Services Ltd, organizers of Jewellery Arabia
GJEPC officials met up with with Ms. Susan Lee, Project Manager; to discuss about the Show, the India Pavillion location and other details 3. Luncheon Meeting organised by Mohamed Sajid, Chairman, Jewellery Association
of Bahrain, Kingdom of Bahrain The Luncheon Reception under the patronize by H.E. Minister of Industry, Commerce and Tourism, Kingdom of Bahrain and organised by Mohamed Sajid, Chairman, Jewellery Association of Bahrain was held on 25th November, Wednesday, 12 noon, at Grand Ambassador Ball Room, Diplomat Hotel and Spa, Diplomatic Area. Mohamed Hussain Malim, Treasurer of Jewellery Association of Bahrain welcomed Shri.
Anil Sankhwal, Regional Chairman – North & Shri. Tarun Ray, Asst. Director – North for
the luncheon meeting.
Meeting with Mr. Marcus, Head of Local Sales Department, City Neon, Bahrain
The GJEPC officials in their meeting with City Neon discussed about the Stall Construction and Logistics; and also communicated the exhibitor’s feedback about the stall construction.