Campaign Overview: Almasryalyoum is one of the best-selling newspapers in Egypt, its website was the best news portal in Egypt for a long time but it suffered a lot to reach people after many competitors made it through the online news field and those websites managed to oust Almasryalyoum from its prestigious rank. The campaign major goal is to help Almasryalyoum to regain its rank in Egypt as lot of websites offer the same services. The campaign ran in Egypt on Google search network for 21 days from 17/5/2014 to 6/6/2014 with three ad groups. The campaign reached its goal by reaching users who are less familiar with Almasryalyoum and the campaign achieved extraordinary success. Key Results: All the KPIs [1] targets are met in the AdWords campaign and the results were as follows: There is an overview of our three ad groups in the campaign with the important key metrics of each ad group. Clicks Impressions CTR Cost Avg. CPC Avg. Pos. اﺧﺒﺎر ﻣﺼﺮ5154 54454 9.46 % 112.04 $ 0.02 $ 1.5 اﻧﺘﺨﺎﺑﺎت اﻟﺮﺋﺎ ﺳ ﺔ2751 16854 16.32 % 61.83 $ 0.02 $ 1.1 اﺧﺒﺎر اﻟﻌﺎﻟﻢ588 7195 8.17 % 76.24 $ 0.13 $ 1.9 Total 8493 78503 10.82 % 250.11 $ 0.03 $ 1.4 Conclusion and Future Online Marketing Recommendations: With accurate monitoring of the campaign over 21 days of running. It's proven that the AdWords campaign succeeded in its goal and it exceeded all the expectations. We recommend Almasryalyoum to continue using AdWords as it's a very powerful tool to increase traffic of the website. We think that it's very important for a portal like Almasryalyoum to keep its rank and reputation in Egypt but it's very important to know the key target of each ad group and keep it tight and relevant as it’s the key factor of success. Clicks Impressions CTR [2] Avg. CPC Target 1500 30000 5 % 0.17 $ Result 8493 78503 10.82 % 0.03 $ [1] KPIs: Key Performance Indicators. [2] CTR: The goal was to achieve 5% CTR but in the Pre-Campaign Report it was written that the goal is 8.5% which is a numeric mistake
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Campaign Overview: Almasryalyoum is one of the best-selling newspapers in Egypt, its website
was the best news portal in Egypt for a long time but it suffered a lot to reach people after many
competitors made it through the online news field and those websites managed to oust
Almasryalyoum from its prestigious rank. The campaign major goal is to help Almasryalyoum to
regain its rank in Egypt as lot of websites offer the same services. The campaign ran in Egypt on
Google search network for 21 days from 17/5/2014 to 6/6/2014 with three ad groups. The
campaign reached its goal by reaching users who are less familiar with Almasryalyoum and the
campaign achieved extraordinary success.
Key Results: All the KPIs [1] targets are met in the AdWords campaign and the results were as
follows:
There is an overview of our three ad groups in the campaign with the important key metrics of
Conclusion and Future Online Marketing Recommendations: With accurate monitoring of
the campaign over 21 days of running. It's proven that the AdWords campaign succeeded in its
goal and it exceeded all the expectations. We recommend Almasryalyoum to continue using
AdWords as it's a very powerful tool to increase traffic of the website. We think that it's very
important for a portal like Almasryalyoum to keep its rank and reputation in Egypt but it's very
important to know the key target of each ad group and keep it tight and relevant as it’s the key
factor of success.
Clicks Impressions CTR [2] Avg. CPC
Target 1500 30000 5 % 0.17 $
Result 8493 78503 10.82 % 0.03 $
[1] KPIs: Key Performance Indicators. [2] CTR: The goal was to achieve 5% CTR but in the Pre-Campaign Report it was written that the goal is 8.5% which is a
numeric mistake
Campaign Overview: Almasryalyoum is an Egyptian daily newspaper published in Arabic. And
also maintains a companion website, Almasryalyoum.com, which is also written in Arabic. An
English version of the website was launched in 2009 under the name of Egypt Independent. Our
main goal for the AdWords campaign was to help to increase the number of users of the
websites and increase the website rank in Egypt after a big retreat for a significant period
compared to competitors. The table below shows Our Goal metrics:
Operational details: During our campaign we spent 250.11 $, our campaign was active for 21
days as we planned starting from 17/5/2014 to 6/6/2014. Before we created our ad groups we
considered that we have an important event coming up which is the presidential elections in
Egypt and this a good chance to attract users to the website knowing that Almasryalyoum will
make a big campaign on the website and will offer many services for the voters. So we divided
our campaign to three groups: Egypt news, Egyptian elections and Worldwide news.
AdWords account: We checked and monitored the result of the campaign day by day and
observed the result then compared it with the results of other days, Our campaign started in
May 17 as we planned we divided the campaign into three weeks.
Depending on the situations in the country so we changed our budget plan to spend a few
amount of money in the first week started from May 17 to May 23, we planned to spend 87.5
$ but we actually spent 62.69 $.
Second week the presidential elections begins in our Egypt so we planned to spend more money
to increase and improve the overall performance of the campaign in this period, this week started
from May 24 to May 30 we spend 90.64 $.
Third week started from May 31 to June 6 this week also was important for us to justify some
Quality Scores for some keywords, we started bidding more money on specific keywords to
raise the Ad Rank of those keywords thus we’re likely to win the auction of those very
competitive keywords, We spent 96.78$ in this week.