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Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter
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Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.

Dec 26, 2015

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Page 1: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.

Positive DevianceUnleashing Creative Action at the Front Line

History and Theory

Katie Procter

Page 2: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.
Page 3: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.
Page 4: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.
Page 5: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.
Page 6: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.

Millions of people worldwide are suffering from infections

acquired in hospitals and other healthcare settings.

Page 7: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.

Some Canadian Statistics

• Each year in Canada, more than 220,000 healthcare associated infections result in 8,500-12,000 deaths, and the rates are rising.

• One in nine hospital patients in Canada get a healthcare associated infection.

• Infections are the fourth leading cause of death in Canada.

• From Healthcare Acquired Infections – Canadian Union of Public Employees report 2009

Page 8: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.

MRSA

• “Superbug” – common, deadly and relentless• Some successful eradication of MRSA in some

Northern European countries and very isolated American institutions

• Positive Deviance Initiative and Plexus Institute to explore using PD in healthcare facilities

Page 9: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.
Page 10: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.

August 2005

• PD Institute promoted the use of the PD approach to reduce MRSA in 40 hospitals around the world

• PDI collaborated with Veterans Administration to work in 6 hospitals in the US

• Used the MRSA bundle – hand hygiene, active surveillance, contact precautions and environmental cleaning

Page 11: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.

It’s easier to ACT your way into a

new way of THINKING than to THINK your way

into a new way of ACTING!!

• Focus on practice rather than knowledge

Page 12: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.

Modified Focus Groups

• Discovery and Action Dialogues

• Improvisation

• Theory of Inventive Problem-Solving (TIPS) or TRIZ in Russian

Page 13: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.

13

USA Trial Results Clinical results: 35% average drop in MRSA infection

•The Billings Clinic incidence rate declined by 88%•Albert Einstein Medical Center infections dropped 35% so,•57 people went back to their families, homes and lives.

Expected organizational results•Hand hygiene and gowns & gloves use improved at all sites•Self-report data on performance & employee satisfaction

improvedUnexpected benefits

• Improved nursing recruitment into tough units• Improved process for on-call scheduling

Page 14: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.

14

Billings Clinic - Healthcare-associated MRSA Infections Housewide Incidence RatesJanuary 1999 – June 2008

Incidence Rate =

# cases / patient days X 1,000

Case is defined as healthcare-associated infection.

MRSA Incidence Rates~Housewide~

January 1999 - June 2008

0.09(2 peopleinfected)

0.77(34 peopleinfected)

0.85(38 peopleinfected)

0.75(33 peopleinfected)

0.44(20 peopleinfected)

0.34(14 peopleinfected)

0.21

0.15(4 peopleinfected)

0.32(9 peopleinfected)

0.30(14 peopleinfected)

0.00

0.20

0.40

0.60

0.80

1.00

1999 2000 2001 2002 2003 2004 2005 2006 2007 CY 2008Jan-Jun

Active Surveillance began in ICU

J an '07

May 2006 PD/MRSA

Project began

2005-2007 65% decrease

2006-2007 55% decrease

J an 1, 2005-J une 30, 2008 89% reduction in HA

MRSA Infections

Page 15: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.

Healthcare-associated MRSA Infections ICU Incidence Rates

January 2004 – June 2008

Incidence Rate =

# cases / patient days X 1,000

Case is defined as healthcare-associated infection.

MRSA Incidence RatesPD MRSA Intervention Unit ~ICU~

January 2004 - June 2008

0.00

0.38(2 peopleinfected)

2.76(14 peopleinfected)

2.72(14 people infected)

2.61(13 peopleinfected)

0.00

1.00

2.00

3.00

4.00

2004 2005 2006 2007 CY 2008Jan-Jun

May 2006 PD/MRSA

Project began

Active Surveillance began in ICU

J an '072006-2007 86%

decrease

2007-2008 100% decrease

J an 1, 2006-J un 30, 2008 100% reduction in HA

MRSA Infections

Page 16: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.

Canadian Research Project• 6 beta sites to start – 2 in BC – Vancouver

General and Kelowna General – 5 stayed for the long haul

• All submitted data and came up with very creative ideas

• Toronto East General very successful• Now projects dotted all across Canada

Page 17: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.

Canadian Research Project• In general, the rates of infection have come

down across all sites in the preliminary data• Vancouver General Hospital was the only

hospital that reported hand hygiene compliance – there was an increase from 35% to 83% and has settled back to about 75%

• Faster response by staff to infection break out

Page 18: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.

To get started you need!

• Complete top to bottom commitment• Management that agrees to just remove

the boulders• A coach with skilled facilitation in leading the techniques• A strong PD core team made up of

volunteer interdisciplines – 4 – 6 is ideal

Page 19: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.

Some kind of a kick off and regular meetings

• Information to staff as to what you are doing• Some kind of kick-off• Regular core team/coach meetings – suggest once a

week for 4 – 6 months then drop back to every 2 weeks/reassess

• Regular core team/staff meetings as well – suggest once a week for 4 – 6 months then assess what you need based on the energy and work being done – tie these to:

Page 20: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.

Reporting of the data by the STAFF that makes sense to their process

changes and how it makes sense to their needs.

Page 21: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.

Good facilitators have NO HOMEWORK – THE STAFF DO!

Page 22: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.

Some challenges• Complete shift for practitioners – from being the

expert to being facilitator asking questions• Need comfort with power sharing and letting go of

control• Strategies to scale up• Time and human resources to have the

conversations• Need comfort with uncertainty• You can’t predict all outcomes and • consequences• It’s a slower process

Page 23: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.

Unleashing is all about Engaging your PEOPLE,

developing SKILLS, changing BEHAVIOR,

INSPIRING & MOBILIZING them

Page 24: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.

This is about LOCAL change, NOT borrowing from other institutions

Page 25: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.

Unusual Suspects

• This is about finding local people or pockets of positivity where the job gets done who have no more resources than anyone else then spread peer-to-peer

• It might be someone who surprises you. Ask around!

Page 26: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.

You use it when you know that:You have a Wicked

Important Problem that is Seemingly Unsolvable

Behavior needs to change NOT knowledge

Skilled facilitation is

available

Progress is measureable, it

just might be different

Page 27: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.

When you want different outcomes•FROM

•Problems•Best practices•Buy-in•Education•Shame and Blame•Knowledge•Big initiatives•Telling•Periscoped purpose•Prescription•Top down•Standard outcomes

•TO•Solutions•Local emergence•Ownership•Learning•Celebrating local success•Behavior•Small changes•Asking•Shared purpose•Discovery•Unusual suspects•Joyful, shared meaning & extraordinary results

Page 28: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.

When you want different conversations•Nothing will make a difference!

•We’re doing everything we can do!

•We don’t have time!

•We don’t have the resources!

•You’ll never get them to change!

•Just tell us what to do!

•Don’t tell me what to do!

•We will always have this problem!•ETC ETC ETC

•We can make a difference!

•We can do more!

•We actually do have time!

•We don’t need anymore resources!

•We CAN change!

•We CAN do!

•We can fix this problem!

Page 29: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.

http://www.positivedeviance.org/pdf/Newsletter/October2012newsletter.pdf

Page 30: Positive Deviance Unleashing Creative Action at the Front Line History and Theory Katie Procter.