This document is offered compliments of BSP Media Group. www.bspmediagroup.com All rights reserved.
Jul 19, 2015
This document is offered compliments of BSP Media Group. www.bspmediagroup.com
All rights reserved.
e.tv positioning itself as a
Broadcaster For All Devices
November 2013
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Contents
1. Introduction
2. e.tv multi-channel offering
3. e On Demand
4. e.tv’s OTT plans
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Introduction
3
Introduction
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South Africa’s only privately-owned free-to-air broadcaster with a national broadcast license
Launched the e.tv channel in October 1998 Largest English-medium station in the country and the second
largest channel overall
Market share of approx. 20% - all adults
Terrestrial signal reaches 80.5% of the SA population
Well-known brand within SA and across continent
e.tv multi-channel offering
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e.tv’s multi-channel
In order to stay relevant and sustain its revenues, e.tv has launched
a free-to-air/view multichannel bouquet with four (4) brand new
channels, some in HD
e.tv multi-channel bouquet is now available on OpenView HD and
will be put on any platform able to reach significant audiences
All channels will be FTA/V
BBC has done this successfully in the UK
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BBC multi-platform strategy
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Multi-platform approach
What platforms are available to SA FTA broadcasters to allow for
multichannel bouquets?
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Pay Tv • Offers
universal coverage
• Content fragmentation for FTA channels
• Capacity for HD not available for FTA
DTT • Yet to be
launched
• DTT can be a strong platform but there is no capacity for HD
Mobile TV • Low consumer
penetration and limited support from device manufacturers but spectrum is available
FTA/V DTH • Offers
universal coverage at low transmission rates
• No spectrum constraints – route to HD
OTT
• Low consumer penetration within FTA market
• Limited access to affordable broadband
Consumer proposition
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Free multi-channel TV
Reasonable cost, Subsidised STB, plug and play
HD for free Coverage
everywhere
Convenience – TV on the
go
STBs widely available
DTT
Mobile
DTH
All
platforms
Consumer
selling
points of
the
various
FTA
platforms
e On Demand
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e On Demand
In 2013, e.tv launched e On Demand offering, along with the
channel’s new website
e On Demand launched with a ‘for the shows you missed’ campaign,
featuring superstar soaps, Rhythm City and Scandal and other older
episodes of core shows
e On Demand also offers catch-up service for reality shows such as
Step Up or Step Out. The full episode was available to the e.tv
audience for free the day after it aired.
This is a huge success and we consistently see high downloads.
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e.tv’s OTT plans
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TV Evolution
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Why OTT?
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OTT Usage
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Challenges of OTT Services
Deployment
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Business Model – creating new business model to monetize content
for free-to-air broadcasters
Devices – explosive number of new devices coupled with
complexities of displaying high quality video on multiple screens
Back End – complexities of content management for OTT services,
particularly Catch-Up & VoD services, integrated with traditional TV
content management
Front End – applications and security are critical to successful OTT
deployment
CDN – CDN environments, number of players, opacity of pricing,
quality of experience will vary from one area to another
Modular Approach
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OTT VoD – On demand and catch-up services
OTT Live – streaming of existing channels
Options
Players and Apps
Advertising
Thank you!
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