Consultation and Engagement Plan Document Author Version Number Version Date Printed Date Document Name and File Location Page 1 of 4 Revision: 0 Effective Date: 27/06/2016 Custodian: HR specialist, Organisational Transformation Review Due: 27/06/2019 Project title goes here
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Consultation and Engagement PlanDocument Author
Version Number
Version Date
Printed Date
Document Name and File Location
Page 1 of 4Revision: 0 Effective Date: 27/06/2016Custodian: HR specialist, Organisational Transformation Review Due: 27/06/2019
Project title goes here
BUSINESS
Business Unit
Name/Position
ANSTO COMMUNICATIONS AND COMMUNITY RELATIONS PROJECT LEAD
Name/Position
BUSINESS OBJECTIVES
1.
2.
3.
[DELETE THIS SECTION ONCE FINALISED]Some things to consider: Maintain focus by outlining maximum of three Do they relate to a reform, organisational or government strategic position? Make sure business objectives alignWhat is current situation? What are you trying to achieve? What’s the end goal? What are roadblocks and challenges?
COMMUNICATION OBJECTIVES
1.
2.
3.
[DELETE THIS SECTION ONCE FINALISED]Some things to consider: Keep communication objectives to maximum of five that you want to achieve.
What do you want the target audience to THINK, FEEL or DO? Do you have objectives that are SMART (Specific, Measurable, Achievable, Results-Oriented, Timely)
How will the communication plan change the current situation in regard to awareness, attitudes, behaviour.Link objectives to evaluation metrics
TARGET AUDIENCES
Audience name (i.e., key stakeholder or audience groups)
Key communication risks (i.e., what may prevent us from achieving our communication objectives with this audience group)
Mitigation (i.e., how will we mitigate or control the risk?)
AF-6948: Consultation and Engagement Plan Page 2 of 4Revision: 0 Effective Date: 27/06/2016
KEY MESSAGES
Audience name Key messages
[DELETE THIS SECTION ONCE FINALISED]Some things to consider: These are the agreed key messages that will be used in all communication pieces
(use the message workshop and message map tools to assist)
Messages should be plain-English and free from jargon (where possible)
COMMUNICATION TIMELINE AND TACTICS
Key event & timing Target audience Channels & engagement approaches
[DELETE THIS SECTION ONCE FINALISED]Consider:Other leadership/management communication and engagement opportunities– not just formal channels
CAMPAIGN EVALUATION – SUCCESS METRICS
[DELETE THIS SECTION ONCE FINALISED]Some things to consider:
Include detailed list of data and metrics to measure the success of the plan, some examples could be: web/intranet visitation, time spent on site, document downloads, social media growth, content likes/shares, social media sentiment.
AF-6948: Consultation and Engagement Plan Page 3 of 4Revision: 0 Effective Date: 27/06/2016
How regular will reporting be done to the business owner – daily, weekly, fortnightly, monthly.
ROLES AND RESPONSIBILITIES
Date Action/item Responsibility
APPROVALS
Business ownerDate
ANSTO Communications and Community Relations project lead Date
AF-6948: Consultation and Engagement Plan Page 4 of 4Revision: 0 Effective Date: 27/06/2016
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