Position company to acquire desired business image

Position company to acquire desired business image

4.05

VENUE ATTRACTIVENESS is NECESSARY to

ATTRACT and RETAIN ATTENDEES

ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS

• FACILITY– Accessibility– Trade area/drawing radius– Parking– Surrounding area– Design/layout– Amenities

• PERSONNEL• SENSE OF SECURITY

Barclays Center Opens in Brooklyn

MetLife Stadium – From Giants to Jets

DESIGN/LAYOUT• Respond to customer

expectations for ADEQUATE FACILITIES– Example: More female

restrooms than male to alleviate long lines for female restrooms

AMENITIES• TRAFFIC PATTERNS

– Overcrowding of traffic will cause people to not attend

• Public Transportation• Concessions• Wi-Fi

PERSONNELMAINTAIN ATTRACTIVNESS of

venue and BETTER the EXPERIENCE for attendees

• Maintenance Staff• Parking Staff• Ushers• Ticket Sale Staff• Concession Staff

SENSE OF SECURITY• Venues have responsibility

to provide fans with a SAFE ENVIRONMENT

• Venues have POLICIES FOR SECURITY– If a facility is not secure,

people will not attend to avoid dangerous situations

Best Ballpark Food

Behind The Lights - GameDay

What is your favorite venue and Why?

Neighbor Talk

WRITE A ONE PAGE PAPER ABOUT AN EXPERIENCE

YOU HAVE HAD ATTENDING AN EVENT AT A

VENUE GIVING YOUR OPINION ABOUT ALL OF

THE ELEMENTS CONTRIBUTING TO

VENUE ATTRACTIVENESS.

EXPLAIN AND SELECT VENUE SIGNAGE4.06

PURPOSE of SIGNAGE• INCREASES BRAND AWARENESS

– Ex: Logo signage on outfield stadium wall during

televised game

• Provide useful information to audience

• Keep audience engaged

• Increase revenue through

PROMOTIONS– Business strives to EXPOSE LOGO IN THE BEST

PLACE to MAXIMIZE REPEAT OR LONG-TERM

EXPOSURE

TYPES of SIGNAGE

• Banners

• Dasher Boards

• Floor graphics

• Sideline billboards

• A-frames

• ELECTRONIC MESSAGE BOARDS

• Rotational courtside messages

Advertising Is Starting To Take Over Basketball Courts And Hockey Rink

Visual Impact at NHL Game

LOCATION of PROMOTIONAL SIGNAGE

• Scoreboard• Sideline• RACECARS– Logos on the

hood of a racecar maximizes logo exposure to TV and race audience

• Equipment• Uniform/attire

What promotional signage do you see?

What promotional signage do you see?

1. Choose a company to advertise for (nike)2. Select a venue/stadium of whose signage to use for

the advertisement (cowboys stadium)– It MUST have the same target market for both the

company and the venue3. Select what type of signage to use (refer to types in

notes)4. Select the location in venue of the signage5. Create/Draw a visual graphic of what your signage

will look like