PortHand Overview August 2013

Overview

August 2013

Adoption is Beyond the Tipping Point

The Business Case is Proven

For Consumer and Enterprise

The Mobile Imperative

Add Mobile to Your Portfolio

Business Advisors Partners• Easily add the provision of Mobile

Solutions to their service offer• Additional revenue stream• Generate demand for complimentary

services• Provide integrated solutions

PortHand Business Advisors• Design & Communications • Marketing & Sales• IT Services & Consultancy• Business Process & Management • Web Design and Development

Companies

PortHand Services to Business AdvisorPre-Sales Support Sales Support

• Best Practice Solutions• Functionality by Industry• Enterprise Mobility &

Consumer Mobile Market Developments

• Configurable Prototype Mobile Solution for Client

• Mock Up and Demo• Mix of “off the shelf” components

and bespoke development

Feature Gallery

• Potential Mobile App Features• Gallery of features that can be integrated to mobile applications• Features are listed and demonstrated in the Prototype Library

Overview of Each Prototype Sample pages

Overview and details of functionality

List of features

Select button to view and edit prototype

Pay annual subscription for multiple prototypes or monthly subscription for a single prototype

Customise From Prototype

Business Advisors– Utilise client website content to configure prototypes for clients– Design new mobile content for the app– Integrate existing web services to enable functionality including, Forms Location, Social,

QR and Barcode, Push Notifications, Photographs etc.– Create new screens to design “bespoke” functionality

PortHand Services to Business AdvisorPortHand Expert Support Specification Tools & Support

• Complete Screen by Screen Specification

• Describe all functionality• On device and backend

• Review with client• Clear specification and

expectations• Access to Mobility Specialists• Seek standardised integration

Define Functionality & Requirements

PortHand subscription – permits Business Advisor to utilise prototype to create a project and describe requirements

Configure and Edit Prototypes

• Open prototype mock-up to configure branding, text, language and functionality for your customer

• Design new features based on your customer’s requirements

Edit, Configure or Design New Screens

• Completely drag-and-drop. Simulates app functionality and flows• Share remotely with client and others online, via email• Demonstrate functionality with mock-up online and on device

Outline Project Details

Prescribe Functionality for each screen

Creates a template for PortHand Business Advisor to complete, describing in detail the required functionality and enablers of each screen on the app

PortHand Services to Business AdvisorSpecification & Proposal Deploy, Operate & Support

• PortHand Expert completes• specification and proposal• Covers development, project

management, testing, deployment, management, provision and support

• Cloud Deployment• Support & Maintenance

• Reporting & Analytics• User Management

Mobile Cloud Applications

1. Scalability: Growth spurts, unpredictable surges2. Administer users, content, business rules etc. from Cloud3. Synchronization: Manage data across multiple users etc.4. Analytics: Real time statistics on users, activities, data etc.5. Integration with Social Networks

Cloud Powered Mobile ApplicationsMEAP App Store

Business

Business Applications from the Cloud

Provide Content,

Updates etc from

Console

Device user downloads and installs app from store

Apps distributed via public or company specific app

stores

System Overview

ServicesMobile

SolutionConfiguration

&Development

Project Management

Busi

ness

Adv

isor

s

Clie

nts

Integration

App Build FarmDevice

Functionality Social Media

Cloud HostingServer Side

Secure Backend IntegrationScalability

Mobile Devices

Web Services

API

JSON

Portal

Sign Up/Registration

PrototypeLibrary

Mock-Up Tool& Requirements

Tool

Application Design Access to best practice mobile solutions Prototypes encompassing key features Requirements gathering tools Mock-up tools for demonstration Clarification prevents scope creep On line platform reduces costs

Application Development Business Advisor participation Project Management Transparency Target standardised backend integration Cross platform development if required Server side development Hosting, Support & Management

Mobile Applications Services

Build Apps– For consumers, partners and staff– Across major platforms– In house and/or outsourced

development– Use and reuse functionality

Server-side

Build Farm

App Stores

Devices

Deploy Apps Company or public app stores Quickly and easily Hosting options (public, private, on

premise and hybrid) Caching, storage etc. Business logic server side Mobile apps as a shared service

Manage Mobile Applications App lifecycle management Access rights management Detailed reporting Secure integration to in-house

systems, 3rd party products and info exchanges.

Tools allow business concentrate on innovation

Full Range of Mobile ApplicationsNative Apps– Predominantly iOS and

Android – Potentially Blackberry,

Windows 7, Windows 8

Advantages / Disadvantages Fast Graphics Access native on- device

functionality Multiple development Limited programmers

Web Apps– Content Management– User Management– Events– Analytics– Push Notifications– Simple surveys

Hybrid Cloud Apps– iOS, Android and others

where required– Appropriate for most

business purposes– Easier to integrate– Flexible and Dynamic

Advantages / DisadvantagesMulti-platformMany programmersEasier to secure Connection required No device functionality

Advantages / DisadvantagesMulti-platformMany programmersAccess native on-device

FunctionalityWork without connection Perceived as slower

PortHand Can provide Native and/or Hybrid Apps appropriate to requirements PortHand’s Apps are cloud powered, providing scalability, synchronisation & scalability PortHand provides appropriate security and integration to meet all requirements

Customer Engagement AppsSocial Informative App– Product/Service

Information – News– Social Media– Premises Geo-location– Click to call/email– iOS (Apple) & Android

Dynamic Content App– Content Management– User Management– Events– Analytics– Push Notifications– Simple surveys

Interactive App– Smart Push Notifications– Coupons & QR Codes– Loyalty Programs– mCommerce– Booking– Advertising

Shared Environment– Small number of Apps– Limited integration– Limited number of users

Private Enterprise System– Highly distributed– Security– 100’s of users– User Management– App Management– Back end integration

Mobile Enterprise Eco-System– Large Scale– Highest Security– Ultimate Scalability– Multiple Applications– Multiple Backend Systems– Private Cloud

Enterprise Apps

Mobile Cloud Applications DeliveryPortHand Platform– Prototype Gallery– Prototype Library– Prototype Editor– Mock-up Tool– Specification Tool– Social Network

Integration– Content Management– Push Notifications– App Management Panel– Analytics– Advertising– In App Purchase

Partner Platforms– Security & Encryption– User Management &

Authentication– Security Auditing &

Penetration Testing– On premise solutions– CRM– eLearning– Database Management– Project Management– Mobile Payments– In house App Store

3rd Party Party Platforms– App Stores– Cloud Hosting– Coupons & QR Codes– Performance Monitoring– Digital Wallet– Advertising– Social Media Apps– Detailed Analytics– Augmented Reality– Bespoke back-end

functionality

PortHand Provides Business Advisors with the tools to design and specify mobile applications Develops, deploys and manages those applications for Business Advisors customers Partners to provide sophisticated bespoke backend services where required

Business Advisor Add-on ServicesCustomer Engagement Apps Enterprise – Small Secure Enterprise - Medium

Other Services Design Marketing Support Integrated in

Marketing Campaign Analytics and

Reporting Maintain and Update─ Content─ Events─ Push Notifications─ Social Media─ User Management─ Advertising─ In App Purchase

User SupportCustomer Support

Enterprise – SmallIn addition: Program & Project

Management Process Redesign Mobile Application

Management Mobile Device

Management Software and Services

Provision and Management of Mobile Devices

Telecoms Services─ Mobile Packages─ Land Lines─ Broadband

Secure Enterprise - MediumIn addition: Total Outsourced

Solutions E-Business Payment Hosting Technical Support

Thank You