PortHand Mobile Marketing

PortHandMobile Marketing

Mobile Devices are the fastest growing technology ever!

The Trends71%14%36%82%

of mobile users are already purchasing products and services on their mobile devices

Year-on-year growth of smartphone/tablet owners

of adults own a smartphone. 30% of whom have another mobile device (tablet, netbook, iPod)

of mobile media time is via apps, Social, Utility, Games, Local predominate

Well spread….

An hour a day…

Would like to use to…

67% 65% 59%

46% 43% 21%

Make Online Payments

Keep Track of Finances

Transfer Money

Top Up Mobile Phone

Apply for New Products

Pay for Goods & Services Directly in Shops

Real Time AnalyticsPremier Inn: Mobile sales

conversion almost doubled with help of analytics…

LOCATION

1. Cross platform Apps: Our mobile apps are deployed to the Apple App store and Google Playbook, other mobile platforms can be supported if required.

2. Social Media Integration: integrate seamlessly with social networks, boosting awareness and discovery potential.

PortHand Mobile Marketing Functionality

3. Push Notifications: Keep users engaged in your mobile experience with the power of Push Notifications - promotions, news, alerts, and everything in between, delivered smoothly right to their devices. Targeted notifications using geo-location filters to age, delivered in real-time with comprehensive statistics for each campaign

PortHand Mobile Marketing Functionality

4. QR Codes: Can be used for simple coupons, tickets and loyalty programs, as well as direction to web sites and app downloads.

5. In app purchases: Allows user to try and then buy when they are more fully engaged in the App, allows for payment for new or additional content and functionality.

6. In app advertising: Additional source of revenue, permits “freemium apps”, allows sponsored apps.

7. Augmented Reality: add a new viewing experience by streaming additional video from different angles and points of view.

8. Passbook and Wallet Integration: coupons, tickets, loyalty programs, gift cards, invitations and other cards.

7. Cloud Based App Management Console: Build a console for application content update, push notifications, analytics, advertising, messaging, event management etc.

8. Dynamic Mobile Content: Manage or integrate dynamic content from the Cloud direct to the mobile app. User specific, context based.

Cloud Backend Services and Application Hosting:

• PortHand’s scalable and durable cloud infrastructure matched with our content delivery network offers a solid, reliable foundation for your apps.

Extensive App Security:

• Communication between the app and PortHand’s backend are secured to industry standards via a HTTPS connection.

• Login credentials sent by users are encrypted.• Sensitive data is stored on-device in an encrypted

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PortHand App Platform

PortHand can help you…

Think Build Test Host

Specify the product• Define Strategy• Benchmark

Competition & Best Practice Prototypes

• Define and model Concept & Features

Design & Integrate Architecture• Back & Front End• Project

Management• APIs’ and Web

Services• Integration with

existing systems

Organise and train the team• Define the

Organisation• Train the Team to

Run the Service• Monitor, Analyse

and Alter

Deploy & Manage for your customer• App Store

distribution• Cloud powered• Real-time

analytics• Maintain and

Update

Thank You