Portfolio2015

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about

WE ARE: YARE

Y ARE: Set for action, we are nimble, resourceful and prepared to support your marketing vision by generating what’s required to turn it into reality. We get it. You need it now, and you need it done right. Pull from our years of building successful companies and tap vast arenas of expertise. The Yare Group provides experienced, senior-level marketing talent to help ease your workload, fill important functions and implement your ideas in a manner that’s timely, cost-effective, creative and, most importantly, profitable.

At Yare, we get to know you, your brand and your industry to create an unrivaled experience.

We invite you to take an unconventional approach to employing resources.

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...us

OUR COMPANY

The Yare Group is a strategic management consulting company that offers growing busi-

nesses cost-effective solutions for accomplishing more in less time.

The Group was founded on the belief that success in business hinges on the ability to

merge the big picture with tactical results — to turn a company’s vision into reality by exe

-cuting the work required to get there. Yare offers an unconventional solution to employ-

ing resources. Instead of hiring, tap into a pool of experienced professional with varying

business acumen ready to ease workload, fill important functions and implement ideas in

a manner that is creative, fresh and profitable.

OUR MARKETING SOLUTIONS

The Yare Group offers expertise and support across all marketing functions with an em-

phasis on creating a cohesive marketing plan.

Branding – brand identity, rebranding, brand-boosting strategy, positioning and imple-

mentation, including the design and production of logos, brochures, direct mail, ads, e-

blasts, landing pages, among other written and online materials

Advertising – advertising campaigns, media buys and finding the right advertising opportu

-nities

Public Relations – corporate, customer and employee communication programs, building

media relations and networks, viral video and social media campaigns, special events

planning

Sales – Supporting and improving the effectiveness of sales organizations

Sales Media Marketing – Combining analytics with expert content to help brands partici-

pate in authentic conversations on an ongoing basis

Digital Marketing – Web site design, content development and management, mobile

marketing, technology & development and search engine optimization and social media.

Integrated Marketing – Integrating marketing strategy and efforts into one cohesive

marketing campaign.

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WELCOME TO: OUR PORTFOLIO

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portfolio

OUR WORK

The portfolio reflects Emcare's expressed interest in leveraging Yare Group services to enhance its current postcard marketing strategy vis-a-vis its recruiting effort in the North Region. The assembled materials showcase our experience in handling all phases of this strategy, from theme and concept development to printing and distribution.

Because postcard marketing is often even more effective when deployed in conjunction with other forms of marketing, particu-larly web-based marketing forms, the portfolio also features e-blasts, landing pages and various other print collateral such as invitations, brochures and trade show marketing. As outlined in the pricing section, pricing for these other components is available upon request.

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print

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THIS CLIENT HAD AN INNOVATIVE PRODUCT BUT HAD DIFFICULTY CONVEYING THE MESSAGE WITH MEDICAL JARGON. WE DECIDED TO CONVEY THE

MESSAGE WITH COMPELING IMAGERY … INNOVATION MEETS WORLDWIDE REACH! THE FULL BRANDING CAMPAIGN ENCOMPASSED POSTCARDS &

FLYERS TO E-BLASTS & EXHIBIT DISPLAYS.

POSTCARD: THE MIZUHOSI PROJECT

Pitch: Innovation Meets Worldwide Reach...

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AT THE HEIGHT OF THE MORTAGE BOOM JUMBO LOANS WERE THE HOT-TEST PRODUCTS ON THE MARKET. AS THE 4TH LARGEST WHOLESALE MORT-GAGE LENDER, TBW OFFERED SOME OF THE MOST COMPETITIVE RATES ACROSS THE COUNTRY. WE BROUGHT THIS TO LIFE WITH A VISUAL CAMPAIGN HIGHLIGHTING THE STRATEGIC ADVANTAGES OF THIS OFFERING.

POSTCARD: TAYLOR, BEAN & WHITAKER

Pitch: Jumbo Product Campaign

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POSTCARD: SAGE TRADESHOW BOOTH

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We were tasked with transform-ing this non-profit’s event into “high-brow” soiree with higher potential for corporation sponsorship. This entailed a multi-tier cam-paign with postcards, e-blasts and formal invitations to convey a cohesive message. A press release promoting celebrity participation in the event was also part of our end-to-end marketing solution.

POSTCARD: NEW BRANCH Pitch: Non-profit Swanky Soiree

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POSTCARD: AGS EXPO SERVICES

Pitch: Product Promotion on the Tradeshow Floor

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THE OBJECTIVE WAS TO HELP PBG DISTINGUISH ITSELF IN AN ALREADY CROWDED B2B MARKETPLACE. THE HEART OF THE CAMPAIGN IS THE POPULAR “LIFE IS STRESSFUL” EXPRESSION SHOWCASING THE EASE-OF-USE OF THE COMPANY’S NEW E-STORE.

POSTCARD: PRIVATE BRANDS GROUP

Our Pitch: Making Plumbing Products Relatable

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POSTCARD: BPG WERKS

Pitch: Announcing “The Shredder”

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TRADESHOW FLYER: HUBBELL

Pitch: Capturing Feedback on the Floor

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AN EXPOSITION COMPANY KNOWN FOR PRODUCING VISUALLY STUNNING, CUTTING-EDGE TRADE SHOWS AND EVENTS, AGS WANT-ED A COMPANY BROCHURE THAT REFLECTED THIS STRENGTH. THIS WAS ACHIEVED THROUGH THE USE OF STRIKING IMAGERY AND GRAPHIC DESIGN, COUPLED WITH CRISP, CLEAN CONTENT WITH A BIT OF AN EDGE.

BROCHURE: AGS EXPO SERVICES

Pitch: Activating a Brand

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POSTCARD & E-BLAST: AGS EXPO SERVICES

Pitch: How to Get the Most Out of a Cup of Coffee

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BROCHURE: BROOKLYN BUSINESS CENTER

Pitch: Showcasing Services

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TESTIMONIAL: AGS EXPO SERVICES

Pitch: Word of Mouth Campaign

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e-marketing

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E-BLAST SERIES: AGS EXPO SERVICES

Pitch: Promoting Partnerships

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Our PR efforts landed this non-profit on a hit television show, pre-senting a series of parlay opportunities, from viewing parties to fund-raisers hosted by celebrities and politicians. We created the promo-tional materials for these events, and organized the ensuing PR, which saw the organization’s non-profit profile sky rocket.

POSTCARD & EBLAST: CHILDREN OF PROMISE

Pitch: In The Spotlight

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A SERIES OF 5 E-BLASTS CENTERED AROUND CARTOONS THAT SPOKE TO THE INDUSTRY WHILE ENGAGING THE READER.

E-BLAST SERIES: AGS EXPO SERVICES

Pitch: New Yorker Humor

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Tasked with devising a corporate holiday giving pro-

gram from start to finish, we thought of the good

work being done by Oxfam.

A “Twelve Days of Giving” e-blast campaign, where dona-

tions ranging from pigs to water pumps were made in

the names of clients, was a big hit and also managed to

help Hayzlett stand out amid all the holiday email

clutter.

E-BLAST: HAYZLETT GROUP

Pitch: Christmas Giving with a Purpose

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AN EXPOSITION COMPANY KNOWN FOR PRODUCING VISUALLY STUN-NING, CUTTING-EDGE TRADE SHOWS AND EVENTS, AGS WANTED A COMPANY BROCHURE THAT REFLECTED THIS STRENGTH. THIS WAS

E-BLAST: AGS EXPO SERVICES

Pitch: Activating a Brand

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E-BLAST SERIES: ST. NICKS

Lunch & Learn Webinar Series

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E-BLAST: AGS EXPO SERVICES

Client Testimonial Project

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Series of five e-blasts, each highlighting a topic from the organization’s

inaugural boot camp for small businesses, Resulting in record

attendance.

E-BLAST: NBROOKLYN BUSINESS CENTER

Learning Boot Camp-Style

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branding

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VISION BOARDS: ALL CLIENTS

PITCH: BRANDING CONSISTENCY IS KEY

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pricing

WE YARE: PRICING

Our customized pricing is flexible to meet your deadlines and budget.

YARE: PRICING .

Yare is…All things Marketing: advertising mediums, marketing, sales, public rela-

tions, new product roll-out, rebranding, brand boosting, video and event produc-

tion, MC and other public speaking, viral video and social media campaigns, gen-

erating for start-ups: company names, logos and a comprehensive brand identity

marketing strategy.

Requested Pricing

Strategy exploration and branding consultation

Theme development

Content development

Design & images

Two rounds of revisions

Social media links (when applicable

Pricing upon request for the following:

E-blasts

Software & APPs Websites

Event invitations

Trade show marketing

Websites & Landing pages

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next steps READY FOR: YARE?

Once signed, this agreement can be emailed to

Upon receipt of your signed agreement,

an initial invoice will provided. Once your deposit is received,

our Project Manager will start work on your project.

We appreciate this opportunity and look forward to creating

something extraordinary with you.

We appreciate this opportunity and look forward to cre-

ating something extraordinary with you.

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