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WZ WEIXUAN ZHANG / portfolio [email protected] MARKETING & DESIGN
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Portfolio-Weixuan Zhang

Jan 21, 2017

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Page 1: Portfolio-Weixuan Zhang

WZ

WEIXUAN ZHANG/ portfolio

[email protected] & DESIGN

Page 2: Portfolio-Weixuan Zhang

hello!

Page 3: Portfolio-Weixuan Zhang

BON APPETITFour pages: one cover, two spread pages and one random page,

designed for Bon Appetit magazine asian food issue.

Using pictures are from the web.

bon appétitK?<�8J@8E�=FF;�@JJL<

EAT WELL / SAVOR LIFE

K?<�JG@I@K�F=�:?@E<J<�:L@J@E<

Spicy

P. 18

A P R I L 2 0 1 4

STEAMED RICETHE STARTING POINT OF A MEAL IN CHINESE CULTURES

K?<�

I@>?K�FI;<I�KF�<EAFP�JLJ?@�P. 30

Page 4: Portfolio-Weixuan Zhang

APRIL 2014 /BONAPPETIT.COM /19

CHINESE CUISINE

BY ZHEN CAI

Many Chinese enjoy spicy food, even believing that hot peppers are good for their health, and more important for them is to have a bowl of rice to start. ”

SichuanƔ Ɣ Ɣ

Sichuan provides the spiciest cuisine in all of China; the whole

country raves about the spicy dishes from Sichuan. Unlike other Chinese provinces which specialize in spicy food, Sichuan is known for making its food with 㣧Ὀ(Hua Jiao). Hua Jiao is a local Sichuan pepper which has a numbing e!ect on both your tongue and mouth.

HunanƔ Ɣ Ɣ

A"er Sichuan, no prov-ince in China is more famous for its spicy

food than Hunan. Nation-ally beloved for its cuisine, Hunan is known for dishes which combine vegetable oils with marinated red peppers. Everything from vermicelli soup to stir-#red dishes are prepared with peppers dipped into oil.

“‘CHINA’ PEPPER

FUN FACTSChristopher Columbus

Chilies have played a part in the human diet since as early as 7500 ��͕�ǁŚĞŶ�ƚŚĞ�ĮƌƐƚ�ĞdžĂŵƉůĞƐ�ŽĨ�ƚŚĞŝƌ�ƵƐĞ�ĐƌŽƉ�ƵƉ��ŵĞƌŝĐĂ͘Hungary

/Ŷ�,ƵŶŐĂƌLJ͕�ĐŚŝůŝĞƐ�ĨŽƌŵ�ƉĂƌƚ�ŽĨ�ƚŚĞ�ŶĂƟŽŶĂů�ƐƉŝĐĞ͘�WĂƉƌŝŬĂ͕�ǁŚŝĐŚ�ŝƐ�ŵĂĚĞ�ĨƌŽŵ�ĐŚŝůŝ�ƐĞĞĚƐ�ĂŶĚ�ĚƌLJ�ĨƌƵŝƚ�ŐƌŽƵŶĚ�ƵƉ�ƚŽŐĞƚŚĞƌ͕ �ŝƐ�ƚŚĞ�ďĂƐŝƐ�ŽĨ�ŐŽƵůĂƐŚ͕�Ă�ƌĞĐŝƉĞ�ǁŚŝĐŚ�ŵŝdžĞƐ�ŵĞĂƚ�ĂŶĚ�ƐƉŝĐĞƐ͕�ĂŶĚ�ǁŚŝĐŚ�ŝƐ�ĨĂŵŽƵƐ�ƚŚƌŽƵŐŚŽƵƚ��ĂƐƚĞƌŶ��ƵƌŽƉĞ͘Intensity

�ŚŝůŝĞƐ�ĂƌĞ�ŽŶĞ�ŽĨ�ƚŚĞ�ŵŽƐƚ�ŝŶƚĞŶƐĞ�ƚĂƐƚĞ�ƐĞŶƐĂƟŽŶƐ�ǁĞ�ĐĂŶ�ĞŶũŽLJ͗�ǁŚĞŶ�ĐĂƉƐĂŝĐŝŶ͕�ƚŚĞ�ƉƌŝŵĂƌLJ�ƐƵďƐƚĂŶĐĞ�ĨŽƵŶĚ�ŝŶ�ĐŚŝůŝĞƐ͕�ŝƐ�ŝŶŐĞƐƚĞĚ͕�ƚŚĞ�ƐĞŶƐŽƌLJ�ŶĞƌǀĞƐ�ŽĨ�ƚŚĞ�ŵŽƵƚŚ�ĂŶĚ�ƚŚƌŽĂƚ�ƐĞŶĚ�Ă�ŵĞƐƐĂŐĞ�ƚŽ�ƚŚĞ�ďƌĂŝŶ͕�ĂŶĚ�ŚĞĂƌƚ�ƌĂƚĞ�ĂŶĚ�ƐǁĞĂƟŶŐ�ĂƵƚŽŵĂƟĐĂůůLJ�ŝŶĐƌĞĂƐĞ͕�ĂůŽŶŐ�ǁŝƚŚ�ŽƵƌ�ůĞǀĞů�ŽĨ�ĞŶĚŽƌƉŚŝŶƐ͘Naga viper

KŶĞ�ŽĨ�ƚŚĞ�ƐƉŝĐŝĞƐƚ�ĐŚŝůŝĞƐ�ŝƐ�ƚŚĞ EĂŐĂ�sŝƉĞƌ͕ �Ă�ŐĞŶĞƟĐĂůůLJ�ŵŽĚŝĮĞĚ�ŵŝdž�ŽĨ�ƚŚĞ�ŵŽƐƚ�ƉŽǁĞƌĨƵů�ǀĂƌŝĞƟĞƐ͕�ĐƌĞĂƚĞĚ�ŝŶ�ĂŶ��ŶŐůŝƐŚ�ŐƌĞĞŶŚŽƵƐĞ͘��Acne

�ĞĨŽƌĞ�ƚƌLJŝŶŐ�ƐŽŵĞ�Ăƚ�ƚŚĞ�ĚŝŶŶĞƌ�ƚĂďůĞ͕�ǁŚLJ�ŶŽƚ�ƚƌLJ�ƵƐŝŶŐ�ƐŽŵĞ�ĨĂĐĞ�ĐƌĞĂŵ�ŵĂĚĞ�ĨƌŽŵ�ĐŚŝůŝĞƐ͗�ƚŚĞLJ�ŚĂǀĞ�ŵŝƌĂĐƵůŽƵƐ�ƉƌŽƉĞƌƟĞƐ�ǁŚĞŶ�ƵƐĞĚ�ƚŽ�ĐŽŵďĂƚ�ĂĐŶĞ�ĂŶĚ�ŽƚŚĞƌ�ŵŝŶŽƌ�ƐŬŝŶ�ŝŵƉĞƌĨĞĐƟŽŶƐ͘

MAPO TOFU WITH RICE/LUOSHENGTANG

32/ BONAPPETIT.COM/ APRIL 2014

SUSHI TIME!!

tŚĞŶ�LJŽƵ�ǁĂůŬ�ŝŶƚŽ�Ă�ĨĂŶĐLJ�:ĂƉĂŶĞƐĞ�ƌĞƐƚƵƌĂŶƚ�ĂŶĚ�ŚĂǀĞ�ŶŽ�ŝĚĞĂ�ŽĨ�ǁŚĂƚ�ƚŽ�ŽƌĚĞƌ͍�EŽ�ǁŽƌƌŝĞƐ͕�ŚĞƌĞ�ĂƌĞ�ƚŚĞ�ŵŽƐƚ�ƉŽƉ-ƵůĂƌ�ƐƵƐŚŝ�ǀŽƚĞĚ�ďLJ�ƌĞĂů�:ĂƉĂŶĞƐĞ͊�'Ğƚ�Ă�ƚƌLJ�ǁŚĞŶ�ŝƐ�LJŽƵƌ�ŶĞdžƚ�ƐƵƐŚŝ�ƟŵĞ͊

By Yuki Takashi

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��ŐƌĞĂƚ�ƐŝŵƉůĞ�ƐƵƐŚŝ�ƚŽ�ŚĂǀĞ�ĂƐ�ƚŚĞ�ĮŶŝƐŚ�ƉůĂƚĞ��ŽĨ�LJŽƵƌ�ŵĞĂů͘

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�ǀĞƌLJŽŶĞ Ɛ͛�ĨĂǀŽƌŝƚĞ�and great ĐŚŽŝĐĞ�ĨŽƌ�ĮƌƐƚ�ƚƌLJ͘

^ŵŽŽƚŚĞƐƚ�ƚĞdžƚƵƌĞ͘

&ŝƐŚ�ůŽǀĞƌƐ͛�ĨĂǀŽƌŝƚĞ͘

hŶŝƋƵĞ�ƚĞdžƚƵƌĞ�ŝŶ�ƚŚĞ�ŵŽƵƚŚ��ĐŚŽŝĐĞ�ŽĨ�

ŶĞǀĞƌ�ǁƌŽŶŐ͘

KŽƉƚƐ͊

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Page 5: Portfolio-Weixuan Zhang
Page 6: Portfolio-Weixuan Zhang

DISCOVER NEWSPAPER DESIGNA newspaper coverpage designed for disocver science & enviroment

section. Pictures used are from web.

ScienceEnviroment

LOSING LIFE

&

POLAR BEARS

ARE DYING

BECAUSE OF

GLOBAL WARMING

SECTION E

As sea ice disappears, a refuge of suitable habitat for polar bears and ringed seals – key polar bear prey – may persist in northeastern Canada and northern Greenland.

The refuge will be supplied by ice from through-out the Arctic – a far more diverse source than this region experienced in the past.

A more interconnected Arctic means that pollut-DQWV�DQG�QXWULHQWV�IURP�RWKHU�UHJLRQV�FRXOG�DͿHFW�the refuge.

Although Arctic sea ice is projected to be all but gone by the end of the century, research suggests WKDW�D�ÀQDO�UHIXJH�RI�$UFWLF�VXPPHU�VHD�LFH�ZLOO�SHU-sist along northern Canada and Greenland. These areas may provide the last outpost for polar bears and the ringed seals of the Arctic that the bears feed on.

The fact that the remaining sea ice will likely be found in a patch, rather than scattered throughout the Arctic, makes it more likely to form a viable KDELWDW��VDLG�6WHSKDQLH�3ÀUPDQ�RI�%DUQDUG�&RO-lege and the Lamont-Doherty Earth Observatory in New York, who presented some of the work today at a meeting of the American Geophysical Union in San Francisco.%XW�DV�$UFWLF�ZDWHUV�EHFRPH�PRUH�RSHQ�DQG�LFH�

moves more freely, the area could be vulnerable to threats from increased shipping, oil exploration or

TUESDAY APRIL. 2. 2014

See POLAR BEARS, Page 2E

THE MUST READ:

NEWS.DISCOVERY.COM: Search for more articles

DAYLIGHT DOESN’T MATTER:Native trees need coldClimate change may give an advantage to invaders from the south. Since the new-comers get an early start in the spring, they have more time to overgrow native trees. However, nature could take revenge on these southern species.

Page 4E

SEA ANEMONE IS BOTH ANIMAL AND PLANTƔ ANIMAL

Sea anemones are classified as being animals, but two new genetic studies have

found that these water-dwelling creatures are technically half plant and half animal.

The discovery does not change the classification of sea anemones, but the studies – both published in the latest issue of the journal Genome Research – reveal just how interconnected life on Earth is.

“All animals living now, including humans, are equally distant (i.e. distantly related) to plants,” project leader Ulrich Technau told Discovery News. “However, the sea anemones

are representatives of an animal lineage called the cnidarians (corals, sea anemones, jellyfish and hydras), which branched off very early and appear to have retained many ancestral traits.”Stunning Ocean Animal Photos

Technau, an evolutionary and developmental biologist at the University of Vienna, and his teams determined that, remark-ably, cnidarians use a plant-like system to control animal genes.

For the studies, the research-ers focused on gene expression, which is the process by which information from a gene is used in the synthesis of a functional

BY JENNIFER VIEGAS

NIK WALLENDAKing of the high wire

Inside

the mind

of one

daredevil

You won’t be im-pressed by the sur-roundings. Though

his mom and dad are well- known circus per-formers and part of the legendary Wallenda clan, they live modestly. 7KH�VFUXͿ\�ZRUN-

ing- class neighborhood has an almost rural feel. Scattered around the yard is the training gear – the various poles, posts, and bars – that aerialists use to hone their skills and develop new stunts. The object that captivates the kid is a cable some twen-W\��IRXU�LQFKHV�RͿ�WKH�ground strung between WZR�VWDQGV��7KH�NLG�LV�À�xated on the cable. The kid is barely two years old. The kid is me.

My earliest and stron-gest memory is stepping out on the wire with the absolute conviction that I would walk across it. I have already seen my parents walk the high wire, an act that seems both wonderful and natu-ral. Naturally I’m moved to do the same.

I take a couple of steps, and then fall. I get back on, only to fall again.

I keep getting on and keep falling, getting on and falling until in a short while I’m able to walk the entire length of the wire. The accomplishment does not feel remarkable. I don’t feel that I’ve had done anything extraordi-nary. It simply feels right.

See ANEMONES, Page 5E

NHOBGOOD, WIKIMEDIA COMMONSStriped colonial anemones are shown. The creatures have been revealed to be part animal, part plant.

Ɣ TODAY

Ɣ ADVENTURES

For more of NIK WALLENDA’s great adventures, visit nikwal-lenda.com. Contact him at [email protected].

BY JOHNSON STUART

;`jZf

m\i

LIGHTITUPBLUE.ORG

Each April 2, Autism Speaks celebrates Light It Up Blue along with the international autism community, in commemoration of the United Nations-sanc-tioned World Autism Awareness Day.

Learn more at:

Page 7: Portfolio-Weixuan Zhang

TRAVELOCITYThe advertising campaign desiged for travelocity to promote spring

break 2015. Three individual advertisment each represent a desired place that people shoud go: Japan, Cancun, and Alaska.

LunchDate.c m

LunchDate.c m

Perfect date start with a simple lunch

2IXIVTo Smell The Sakura. This Spring.

ROAM WITH US

+IVK]VTo Lay On the Sand. This Spring.

ROAM WITH US

)TI[SITo Capture The Aurora. This Spring.

ROAM WITH US

Page 8: Portfolio-Weixuan Zhang

LunchDate.c mPerfect date start with a simple lunch Perfect date start with a simple lunch

LUNCHDATE.COMThe advertising campaign with three individual advertisments for LunchDate.com, a dating service website. The elements using is

consistend simple illustration to show the idea of lunch and eating.

LunchDate.c m

LunchDate.c m

Perfect date start with a simple lunch

Page 9: Portfolio-Weixuan Zhang

FRESH MIXA food truck apperance design for Fresh Mix. The idea of mixing up

fresh fruits and vegetables for a cup of health juice.

The logo reflects the drops of juice. The color represents the color of fruits and vegtables.

MixFRESH

MixFRESH

Follow us and

Find us on the ROAD

Page 10: Portfolio-Weixuan Zhang

START AT THE CAPITALThis is a group project for helping Michigan capital – Lansing to keep

young graduates and professionals.

The Logo reflects the first letter of Lanisng “L” combined with a star means the capital. We choosed the slogen of “start at the capital”

We have also created a website with the purpose of helping these young graduates and professionals to find job around Lansing area more

esaier, since the job is their biggest concern.

Page 11: Portfolio-Weixuan Zhang

HERES HOW IT WORKSYOU’RE PROBABLY WONDERING WHAT YOU’RE GOING TO DO

AFTER GRADUATION.

“WHERE AM I GOING TO WORK?” “HOW AM I TO GET A JOB?”

“WHAT DO I WANT TO DO WITH MY LIFE?”

WELL. WE JUST MADE GRADUATION A BIT EASIER FOR YOU.

WE BRING EMPLOYERS TO YOU

IT HAS NEVER BEEN EASIER TO FIND YOUR DREAM JOB.

AND THE BEST PART?IT’S RIGHT DOWN THE ROAD.

START @ THE CAPITAL is a new service right in Lansing that helps soon to graduate or recently graduated students from

Michigan State University find a job in their field. By providing an interactive list of open positions in Lansing

within four major areas, students will be able to find initial contact info easier than ever before. There’s no logging in

here, there is no complicated user interface, it’s just a list of local, promising work. By allowing students easy access to

open positions and contact info, they will easily get an interview, nail it, and have a job lined up after they graduate.

FIND JOBS IN...

START @ THE CAPITAL

ENGINEERING MEDICAL

BUSINESS CREATIVE

"Downtown Lansing, Michigan" by Davidshane0 is licensed under CC BY 3.0 "Michigan State Capitol" by Ian Freimuth is licensed under CC BY 3.0

Page 12: Portfolio-Weixuan Zhang

REDESIGN LETTER YUsing part of letter Y to recreat new interesting form with completely

different ideas and illustrations.

Page 13: Portfolio-Weixuan Zhang

thank!you