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Bob Garlick: Portfolio Mini

Projectsand their stories


AdvertisingPromote DB partnership

as a brand and marketing agency.


The mini campaign used humor to focus on branding, content and design.


AdvertisingMake Barter Card a high profile

business-to-business tool.


Barter Card was repositioned to the same level as Visa or American Express.


AdvertisingDevelop and design a new marketing approach for

The Advertising Book’s Thailand and Singapore edition.


Quotes from market leaders talking about the advertising industry boom in the Asia Pacific region.


AdvertorialCreate an advertorial for

The Tourist authority of Thailand

to meet Fortune magazines parameters.


The advertorial could not look like Fortune Magazine’s template in any way.


Direct MailHotel Pan Pacific Bangkok needed a series

of gift ideas for top executive clients

to say “thanks” for patronage.


Develop ideas and gifts that fit into Thailand's business culture. Zen rock garden


James Bond spoof tied into yearly water festival “Song Kran”


MarketingBrand, package and market a real estate development

project situated in Phuket, Thailand.


Budget was expanded to $7M dollars from $2M after the client saw the scope of the marketing project.


MarketingDevelop a brand image for a multinational brokerage firm

based in the Asia Pacific region.


Design a complete set of branded office products. Oversee the interior design of the head office.


CollateralScandinavian Airlines System (SAS) needed

a unique premium gift for family vacation flyers.


Introduced magic kits to keep kids occupied during long-haul flights.


Collateral

Create a message about new printing technology

and also use the brochure to demonstrate it.


The brochure looked like it was printed using 17 spot colors but only using 6 colors (CMYK-RB).


Custom PublishingCreate a Japanese language magazine

for the Lufthansa Cargo division.


Lufthansa Cargo was accepted into the Japanese market as “a team player” because of the magazine.


CharityRe-brand the international charity

Human Development Foundation (HDF)

and humanize their fundraising message.


Powerful yet positive stories helped communicate to International audiences.


PublishingDevelop book covers for Asia Books Publishing.


Designed over 35 book covers to increase sales for the Asian, European and North American markets.


Contact

Bob Garlick

[email protected]

art direction and design

604 961 0842

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