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This research report is based on the data collected through online survey of 32 crowdsourcing service providers. The survey respondents represent significant portion of the market (collectively over 200 million tasks)
Where possible analyses were conducted separately for different crowdsourcing categories, using Crowdsourcing.org proprietary categorization
Crowdsourcing marker is still in early stages of maturity, led primarily by start-ups in various stages of financing
Market is growing at accelerating rate ( ~75% in 2011) Almost 2/3 of the market revenues are coming from top 2 industries: Internet
Services, Media and Entertainment, and Technology
The number of crowdsourcing workers is growing in excess of 100% per annum, with highest growth rates in software and micro-task categories
Majority of CS workers are 18-50 years old, well-educated with almost 60% of them living in developed countries. Their salaries reflect global labor arbitrage and range from $7.2 to $26.6 per hour).
Clients of crowdsourcing services are mostly start-ups and small enterprises based in North America in Europe
Crowdsourcing clients usually buy small, but show surprising loyalty with 52% of them buying more than once
Quality of workforce and platform capabilities are a top focus areas of CS providers, while their strategic objectives are business development-centered
Providers use wide range of workers screening techniques; their approach to distributing work varies a lot by CS category
Providers rely mostly on in-house skills for client integration
This research provides data-driven insights on the CS market trends. Our analyses are based on the data collected through online survey of 32 crowdsourcing service providers, who answered more than 100 detailed questions. The survey was conducted under strict non-disclosure rules, hence all the data in in this survey is aggregated or averaged.
The participating providers represent a significant portion of the crowdsourcing market, collectively accounting for over 200 million tasks and more than 375 million dollars in revenues.
The sample of participating providers is very diverse. It includes representatives of all 5 categories of Enterprise crowdsourcing market (as defined by Crowdsourcing.org). These categories are: Expertise-based tasks Ideation tasks Micro-tasks Freelance services Software services
The participants also deploy different models of crowdsourcing service delivery, such as: Provider of crowdsourced workforce Facilitator of crowdsourced workforce Crowdsourcing platform vendor
To provide deeper market insights, where possible, we conduced our analyses separately for these crowdsourcing categories and models of crowdsourcing delivery.
category Thanks to participation of 32 CSP we managed to assemble a sample of data that represents a significant part of the crowdsourcing market and allows us to draw data driven conclusions that reliably illustrate crowdsourcing market trends.
Our respondents represent all the key categories of the crowdsourcing marketplace, including: Expertise-based tasks Ideation tasks Micro-tasks Freelance platforms Software services
The conclusions in the report are based on the data representing over 200 million tasks, managed by the participating CSP. Majority of tasks were conducted on the micro-task focused platforms.
CROWDSOURCING.ORG DEFINES FOUR CATEGORIES OF CROWD-
SOURCING USE CASES IN THE ENTERPRISE MARKET SEGMENT
SUMMARY OF KEY MESSAGES
Ideation-based tasks are completed by online workers engaged in the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be visual, concrete, or abstract. Ideation is all stages of a thought cycle, from innovation, to development, to actualization.
Expertise-based tasks are completed by online workers that are widely recognized as a reliable source of technique or skill, or accorded authority and status by their peers, or who possess knowledge based on a familiarity with someone or something that can include philosophy, facts, descriptions, information, and/or skills acquired through experience or education. It can refer to both the theoretical or practical understanding of a subject.
Micro-Tasks are short duration tasks completed by online workers. Micro-tasks require no specialized knowledge or expertise other than a basic level of comprehension and cognitive judgment
Software services include design, development, testing and user feedback gathering for programming code, software products and online applications. These services can be conducted by experts who possess specific skills or certifications; or users with no specialized knowledge or expertise.
Freelance services are performed by workers who are not committed to any particular employer long term and serve as independent contractors. Freelanced services usually have more flexible scope and are charged by the day, hour, a piece rate, or per-project basis.
While the crowdsourcing market revenues are growing at a very respectable rate, the supply of resources is growing almost twice faster, showing early signs of supply/demand disbalance in the crowdsourcing industry. This disbalance often provides an early sign of the upcoming industry consolidation. Nonetheless, due to limited time horizon of our research, it is difficult to predict the timing and extent of this consolidation.
CROWDSOURCING INDUSTRY ACTIVELY BUILDS SUPPLY,
WHICH IS SIGNIFICANTLY OVERTAKING THE DEMAND GROWTH
MARKET GROWTH AND MATURITY
Note: It is worth noting that many crowdsourcing workers sign up for more than one CSP creating double-counting of the workforce. This behavior is qualitatively known in the industry, but is very difficult to estimate quantitatively and adjust for it. Either way we do not believe that this double-counting accounts for all of the significant difference in the growth of the revenues and worker base, thus the message above is valid.
Note: for the purposes of this analysis we defined client segments as follows: Start-up companies and small businesses - companies with less that $10M in revenues Small Enterprise - companies with $10-100 M in revenues Medium Enterprise - companies with $100M - 1B in revenues Large Enterprise - companies with revenues in excess of $1B
Detailed analysis of the revenue by crowdsourcing category also reveals that the adoption pattern varies by category. Freelance companies are most dependent on start-ups as clients, followed by Software Services category. Ideation is focused primarily on Large and Medium enterprise segments. Expertise-based crowdsourcing is the most diversified in terms of target client segments, it exhibits almost equal share of every segment.
CROWDSOURCING MARKET REVENUE IS DRIVEN PRIMARILY BY SMALL
ENTERPRISES AND START-UPS, LARGE ENTERPRISES ARE ACTIVE IN
Average crowdsourcing worker works at least once per month, about half of them work as often as once a day. Given this frequency of work, it is not surprising that majority of crowdsourcing workers hold primary job and consider crowdsourcing an additional source of income. This is most apparent in Software Services and expertise-based categories were over 80% of workers indicate that they hold another job.
WORKERS TEND TO TREAT CROWDSOURCING AS A
SECOND JOB, MOST WORK AT LEAST ONCE A WEEK
WORKER TRENDS AND COMPOSITION
Note: it is important to note that the frequency of work varied significantly among respondents even within the same CS category, suggesting that the question might have been interpreted differently by the providers.
Gender composition of the workforce points out slight preference to male population (59% male vs. 41% female). This breakdown varies by CS category with most male workers preference observed in software services (reflecting the overall profile of the software industry) and more female workers in Micro-task category. Interestingly the Ideation category shows almost perfect 50/50 breakdown.
It is also interesting to note that Micro-tasks and Expertise-based tasks show different preferences and focus on first come, first serve basis and workers' collaboration respectively. The collaborative nature of expertise-based workers reflects complexity of the tasks and the value of collaboration.
AUTOMATIC WORK ASSIGNMENT IS THE MOST PREVALENT METHOD,
BUT IT VARIES BY CATEGORY
PROVIDER STRATEGIES AND CAPABILITIES OVERVIEW
Source: Crowdsourcing.org, 2011
27.3%
72.7%
27.3%
36.4%
18.2% OTHER
TASKS ASSIGNED TO WORKERS BY MARKETPLACE
WORKERS COMPETE FOR TASKS
WORKERS COLLABORATE AND CREAT TEAMS TO ADDRESS TASKS
WORKERS SERVED TASKS ON FIRST COME, FIRST SERVED BASIS
As expected, crowdsourcing facilitators that focus on client service enablement are more aggressive (100% of them indicated in-house integration expertise), than providers of crowdsourcing workforce that maintain their own worker base.
CSP RELY PRIMARILY ON IN-HOUSE EXPERTISE FOR INTEGRATION
OF THEIR OFFERINGS INTO CLIENTS' SYSTEMS (2/3)
PROVIDER STRATEGIES AND CAPABILITIES OVERVIEW
Source: Crowdsourcing.org, 2011
63.6%
72.7% 72.7%
100.0% 100.0% 100.0%
INTEGRATION WITHERP SYSTEMS
INTEGRATION WITHLEGACY SYSTEMS
INTEGRATION WITHCRM SYSTEMS
Provider of CS Workforce Facilitator of CS Workforce
In terms of industry domain knowledge CSP appear heavily focused on today's two most aggressive adopters of crowdsourcing: Internet Services and Technology. These industries are by far the most prevalent in the providers' skill portfolios; their score in the providers' responses is nearly 3 times higher than the next favorite industry (Media and Entertainment).
This heavy focus on the early adopters of crowdsourcing is understandable from the short-term point of view, but might become a handicap in the long-term. For example Financial Services and Manufacturing industries are the most important drivers of revenues in the non-government client portfolios of traditional outsourcing service providers, but score very low in today's domain knowledge of CSP.
10EQS provides high-quality, high-speed solutions to critical business issues via a consulting approach that taps into the collective expertise of the world.
BUSINESS HISTORY
10EQS was founded by McKinsey & Co alumni who seek combine traditional management consulting and problem solving methodologies with the reach of the internet to tap into deep expertise on-demand. 10EQS has built a Web 3.0 platform which supports online collaboration, problem structuring, crowd–solving, and end-to-end acquisition-to-fulfillment support for clients and experts. 10EQS now serves a wide range of industries across all regions, and has global sales and delivery presence including in North America, Europe, Asia and Latin America.
SUCCESS TO DATE
In the last 2 years, 10EQS has served 60+ top global companies in industries ranging from Financial Services, Industrials, Energy, Utilities, High-Tech, Telecomm and Media, in markets including US, Europe, Asia, Latin America, and Middle East/Africa. 10EQS has already become a critical business utility for some of the largest and most prominent companies in the world.
VALUE PROPOSITION
Market intelligence and insight
Competitive assessment Best practices Benchmarking Engage top experts
throughout the world and facilitate their collaboration to develop and deliver targeted, high-quality solutions across a wide range of industries and business functions, quickly and cost-efficiently.
Designrider is a multidisciplinary platform where designers from all over the world gather to find new projects, show their projects and exchange experiences on design-related matters.
BUSINESS HISTORY
Designrider was founded by Veeel, an Amsterdam based co-creation agency. The founding partners Peter Veldhoven and Jelmer Riemersma, both graduates of Delft University of Technology, noticed that there were two groups that failed to find one another. Right from the start they met a huge need among companies and designers. Designers were rarely able to get a foot in the door of a large client. And companies found it difficult to locate the right designer given the huge range of creativity on offer. Since 2006 Veeel brought these groups together by working as a design agency with a large pool of designers. What started with 10 designers, rapidly grew to a 100, then a 1000 and it was time takes things a step further: Designrider was born.
SUCCESS TO DATE
1436 members, 149 projects assigned, € 65.035,- designer payouts Working for clients ranging from small businesses to large multinationals like Philips, Unilever, Heineken and PwC.
VALUE PROPOSITION
Design projects Product innovation Brand development Quality over quantity Personal feedback Pitches Assignments Sessions Temporary projects Full time jobs
Crowdsourcing.org is an initiative by massolution. This research has been produced by massolution, a unique research, advisory, and implementation firm that specializes in crowdsourcing solutions for private, public, and social enterprises.
We work with leading organizations to deliver crowdsourcing business models that access an on-demand, scalable workforce to deliver improved business performance and to drive product and service innovation and enhanced levels of customer engagement. Our team has experience working in large enterprise environments designing, implementing, and managing crowdsourcing initiatives.
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0%
10%
20%
30%
40%
50%
60%
70%
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Obesity RateAmong Adults
Health Care Costsfor Obesity RelatedConditions
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Lost Worker Productivity
10
0
2
4
6
HighProductivity Medium
Productivity LowProductivity
LOST DAYS PER EMPLOYEE IN 2009 (Unplanned Absences)
Watson Wyatt Worldwide – The Health and Productivity Advantage – Staying @ Work Study.pdf
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